Exam 10: Writing and Producing for the Web

Google's Blog Search, Technorati and IceRocket are examples of websites where you can find _____.

Today's viewers expect news 24/7. What does that mean?

Save photographs for the Web at a resolution of _____ ppi.

It's OK if you make a mistake in an online story because you can easily correct it.

Write short sentences and short posts so your blog is quick and easy to read.

List five ways to optimize a headline so that search engines will rank a Web story high in the results.

SEO makes stories rank higher in _____.

What skills does a Web producer need?

How has the role of the producer changed with regard to digital media?

Use bold _____ to break up the text of a long story. They summarize what's in the section that follows.

What's the goal of search engine optimization (SEO)?

Describe three ways that viewers can contribute content to the website of a TV station.

Even online, journalists must remain neutral on issues.

SEO stands for _____.

A sidebar is a sentence or quote from the story that's set in larger type.

The inverted pyramid works well for online news stories because you can keep adding updates.

Newsroom leaders need to develop an online media policy. What should take precedence-getting information online quickly or gathering video and interviews for later newscasts? Should your outlet be first, or should it be right?

The word "vlogs" is shorthand for _____.

To improve SEO, abbreviate words like "street," "New York" and "governor."

The _____ news cycle means viewers expect news quickly, often and delivered on multiple platforms.