Deck 2: The Destination Marketing Organisation Dmo and Destination Competitiveness

Question 1

The primary rationale for a community's establishment of a DMO is:

A) to enhance destination competitiveness
B) to secure government funding
C) to license accommodation businesses
D) to develop tourism infrastructure

Answer 1

A

Question 2

The view that all tourism development must be beneficial to the community is held by many early destination promoters who are referred to as:

A) Politicians
B) Boosters
C) Publicans
D) Benefactors

Answer 2

B

Question 3

What has been referred to as "tourism's holy grail"?

A) Increased visitor numbers
B) Increased funding
C) Effective organisation
D) Destination competitiveness

Answer 3

D

Question 4

In terms of consumer wants and needs, the many markets of interest to a DMO's stakeholders are usually:

A) Homogenous
B) Heterogenous
C) Undynamic
D) consistent

Question 5

Which of the following would not generally be considered a dimension of destination competitiveness:

A) a profitable DMO
B) profitable tourism businesses
C) an attractive environment
D) supportive local residents. XE "Destination Competitiveness"

Question 6

The top 10 most visited countries account for approximately what ratio of international arrivals?

A) About 10%
B) Between 10% and 20%
C) Between 40% and 50%
D) 95%

Question 7

The world's first national tourism office was opened in which year?

A) 1501
B) 1701
C) 1901
D) 2001

Question 8

Which of the following is not a generally accepted stage of the destination life cycle?

A) decline
B) maturation
C) exploration
D) commodification

Question 9

The vast majority of DMOs around the world are:

A) RTOs
B) STOs
C) NTOs
D) MMOs

Question 10

The first DMOs emerged during which period:

A) 1790 -1800
B) 1890-1910
C) The 1950s
D) The 1970s