Question 1

Which of the following is not a generally accepted stage of the destination life cycle?

Accepted Answer

A)  decline 
B)  maturation 
C)  exploration 
D)  commodification 
A)  decline 
B)  maturation 
C)  exploration 
D)  commodification D

Question 2

The primary rationale for a community's establishment of a DMO is:

Accepted Answer

A)  to enhance destination competitiveness 
B)  to secure government funding 
C)  to license accommodation businesses 
D)  to develop tourism infrastructure 
A)  to enhance destination competitiveness 
B)  to secure government funding 
C)  to license accommodation businesses 
D)  to develop tourism infrastructure A

Question 3

The vast majority of DMOs around the world are:

Accepted Answer

A)  RTOs 
B)  STOs 
C)  NTOs 
D)  MMOs 
A)  RTOs 
B)  STOs 
C)  NTOs 
D)  MMOs A

Question 4

What has been referred to as "tourism's holy grail"?

Accepted Answer

A)  Increased visitor numbers 
B)  Increased funding 
C)  Effective organisation 
D)  Destination competitiveness 
A)  Increased visitor numbers 
B)  Increased funding 
C)  Effective organisation 
D)  Destination competitiveness

Question 5

The first DMOs emerged during which period:

Accepted Answer

A)  1790 -1800 
B)  1890-1910 
C)  The 1950s 
D)  The 1970s 
A)  1790 -1800 
B)  1890-1910 
C)  The 1950s 
D)  The 1970s

Question 6

The view that all tourism development must be beneficial to the community is held by many early destination promoters who are referred to as:

Accepted Answer

A)  Politicians 
B)  Boosters 
C)  Publicans 
D)  Benefactors 
A)  Politicians 
B)  Boosters 
C)  Publicans 
D)  Benefactors

Question 7

Which of the following would not generally be considered a dimension of destination competitiveness:

Accepted Answer

A)  a profitable DMO 
B)  profitable tourism businesses 
C)  an attractive environment 
D)  supportive local residents. XE "Destination Competitiveness" 
A)  a profitable DMO 
B)  profitable tourism businesses 
C)  an attractive environment 
D)  supportive local residents. XE "Destination Competitiveness"

Question 8

The top 10 most visited countries account for approximately what ratio of international arrivals?

Accepted Answer

A)  About 10% 
B)  Between 10% and 20% 
C)  Between 40% and 50% 
D)  95% 
A)  About 10% 
B)  Between 10% and 20% 
C)  Between 40% and 50% 
D)  95%

Question 9

The world's first national tourism office was opened in which year?

Accepted Answer

A)  1501 
B)  1701 
C)  1901 
D)  2001 
A)  1501 
B)  1701 
C)  1901 
D)  2001

Question 10

In terms of consumer wants and needs, the many markets of interest to a DMO's stakeholders are usually:

Accepted Answer

A)  Homogenous 
B)  Heterogenous 
C)  Undynamic 
D)  consistent 
A)  Homogenous 
B)  Heterogenous 
C)  Undynamic 
D)  consistent

Which of the following is not a generally accepted stage of the destination life cycle?

The primary rationale for a community's establishment of a DMO is:

The vast majority of DMOs around the world are:

What has been referred to as "tourism's holy grail"?

The first DMOs emerged during which period:

The view that all tourism development must be beneficial to the community is held by many early destination promoters who are referred to as:

Which of the following would not generally be considered a dimension of destination competitiveness:

The top 10 most visited countries account for approximately what ratio of international arrivals?

The world's first national tourism office was opened in which year?

In terms of consumer wants and needs, the many markets of interest to a DMO's stakeholders are usually:

The Study of Destination Marketing

Destination Marketing Organisation Dmo Funding and Governance

Co-Operating to Compete

The Destination Marketing Organisation Dmo, Disasters, Crises, and Dark Tourism

Destination Marketing Strategy Framework

Destination Brand Identity

Destination Image

Destination Brand Positioning

Destination Marketing Communications

The Destination Darketing Organisation Dmo Public Relations and Publicity Seeking

The Destination Marketing Organisation Dmo and Social Media

Destination Marketing Organisations Dmo and the Travel Trade

Destination Marketing Performance Measurement

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Exam 2: The Destination Marketing Organisation Dmo and Destination Competitiveness

Which of the following is not a generally accepted stage of the destination life cycle?

The primary rationale for a community's establishment of a DMO is:

The vast majority of DMOs around the world are:

What has been referred to as "tourism's holy grail"?

The first DMOs emerged during which period:

The view that all tourism development must be beneficial to the community is held by many early destination promoters who are referred to as:

Which of the following would not generally be considered a dimension of destination competitiveness:

The top 10 most visited countries account for approximately what ratio of international arrivals?

The world's first national tourism office was opened in which year?

In terms of consumer wants and needs, the many markets of interest to a DMO's stakeholders are usually:

The Study of Destination Marketing

Destination Marketing Organisation Dmo Funding and Governance

Co-Operating to Compete

The Destination Marketing Organisation Dmo, Disasters, Crises, and Dark Tourism

Destination Marketing Strategy Framework

Destination Brand Identity

Destination Image

Destination Brand Positioning

Destination Marketing Communications

The Destination Darketing Organisation Dmo Public Relations and Publicity Seeking

The Destination Marketing Organisation Dmo and Social Media

Destination Marketing Organisations Dmo and the Travel Trade

Destination Marketing Performance Measurement

Filters