Deck 2: Ethics in Marketing Research

Question 1

The word "ethics" comes from the Greek word "ethos" which is translated as character in English.

Answer 1

True

Question 2

The approaches people use in their ethical decision making are mutually exclusive.

Answer 2

False

Question 3

Utilitarianism is often compared to the Golden Rule.

Answer 3

False

Question 4

Utilitarianism means the greatest good for the greatest number of people.

Question 5

Utilitarianism includes a cost/benefit analysis.

Question 6

The three categories in the justice principle include distributive, procedural and reactive.

Question 7

The old saying, "When in Rome, do as the Romans do" sums up the relativist position on ethics.

Question 8

Researchers and other business professionals may only be prosecuted for law violation in the country they are currently working in.

Question 9

A Code of standards may aide researchers from the beginning of the research process including the development of the research question.

Question 10

A Code of standards is ineffective if anyone in the organization is held to a different criterion.

Question 11

Only upper management should be involved in the development of a Code of standards.

Question 12

Procedural justice involves the "rules of the game" and if they are followed.

Question 13

Telling all lies, including "white" lies is wrong. This is known as Kant's "moral imperative".

Question 14

Interactive justice involves the "rules of the game" and if they are followed.

Question 15

Interactive justice involves the communication used in the relationship.

Question 16

Distributive justice deals with the equitable determination of rewards.

Question 17

Core standards for market researchers and other business practitioners do not need to be followed in foreign cultures.

Question 18

Relativists apply their own ethical standards rather than following a group's consensus.

Question 19

Relativists most often follow a group's consensus rather than applying any ethical standards of their own.

Question 20

It is not important for market research to be conducted in an ethical manner because consumers rarely rely on such research to make purchase decisions.

Question 21

Ombudsman provides employees, clients and other stakeholders with a senior executive to whom violations of the Code of standards can be reported outside of the chain of command.

Question 22

The term code of standards is used in lieu of "code of ethics" to illustrate that the firm should go beyond traditional ethical issues.

Question 23

Legal research is where a firm conducts a study in order to defend a legal action.

Question 24

The International Organization for Standardization (ISO) developed ISO 2052 which applies ISO quality management standards to market, opinion and social research.

Question 25

The purpose of the Institutional Review Board is to approve, monitor, and review any research that involves humans.

Question 26

In research terms, beneficence refers to the benefits of a study as opposed to its risks.

Question 27

Beneficence refers to people's freedom to make their own decisions and to choose the activities they wish to engage in and which activities to avoid.

Question 28

Privacy, in terms of research, is concerned with participation in the research process.

Question 29

Secret agent technology is software designed to track people's behavior on the Internet including sites visited, online transactions, and advertising click-through and purchase information.

Question 30

The larger the research group, the more easily it can be identified with a particular subject.

Question 31

A clearly deceptive method of increasing response rates is to mislead the participants about the length of the questionnaire.

Question 32

The word "ethics" comes from the Greek word "morels" which is translated as character in English.

Question 33

The approaches people use in their ethical decision making are not mutually exclusive.

Question 34

Utilitarianism does not include a cost/benefit analysis.

Question 35

The three categories in the justice principle include distributive, procedural and interactive.

Question 36

The old saying, "When in Rome, do as the Romans do" sums up the utilitarianism position on ethics.

Question 37

Researchers and other business professionals may be prosecuted for U.S. law violation while in a foreign country.

Question 38

There are nine steps involved in the development of a code of standards.

Question 39

A Code of standards is effective regardless if everyone in the organization is held to the same criterion.

Question 40

Everyone in the organization should be involved in the development of a Code of standards.

Question 41

The step "Avoid legalize" in the development of a code of standards means to ensure compliance with laws.

Question 42

The step "Avoid legalize" in the development of a code of standards means to use simple language that can be easily understood.

Question 43

It is not necessary to revise a code of standards once it has been implemented.

Question 44

It is a good idea to set a regular time frame to revise a code of standards once it has been implemented.

Question 45

Procedures should be in place to sanction those who violate the code of standards.

Question 46

A consultant's role in the development of a code of standards is to take ownership of the document.

Question 47

A consultant's role in the development of a code of standards is to consult only.

Question 48

Managers and employees of the organization should be the only individuals involved in developing a code of standards.

Question 49

Customers and vendors of the organization can add valuable insight in the development of a code of standards.

Question 50

Publicizing the code of standards aides in implementation of the standard, provides good publicity and builds pride among employees.

Question 51

Once implemented, organizations should hold regular training sessions on the code of standards.

Question 52

Reactive justice involves the communication used in the relationship.

Question 53

Distributive justice involves the communication used in the relationship.

Question 54

Reactive justice deals with the equitable determination of rewards.

Question 55

Interactive justice deals with the equitable determination of rewards.

Question 56

It is important for market research to be conducted in an ethical manner because consumers often rely on such research to make purchase decisions.

Question 57

Advocacy research is where a firm conducts a study in order to defend a legal action.

Question 58

The Internal Organization for Standards (ISO) developed ISO 2052 which applies ISO quality management standards to market, opinion and social research.

Question 59

The purpose of the Institutional Review Board is to approve, monitor, and review any research that involves humans and animals.

Question 60

In research terms, beneficence refers to the expense of a study as opposed to its costs.

Question 61

Autonomy refers to people's freedom to make their own decisions and to choose the activities they wish to engage in and which activities to avoid.

Question 62

Privacy, in terms of research, is concerned with the purpose of the research process.

Question 63

Active agent technology is software designed to track people's behavior on the Internet including sites visited, online transactions, and advertising click-through and purchase information.

Question 64

The smaller the research group, the more easily it can be identified with a particular subject.

Question 65

Participants should be debriefed at the conclusion of the study.

Question 66

It is not necessary to debrief the participants at the conclusion of the study.

Question 67

_____________ is defined as the set of values and standards we use to make decisions about right and wrong.

A) Virtue
B) Ethics
C) Marketing research
D) Integrity

Question 68

In governing their ethical decision making, people use all of the following except for:

A) Moral philosophy
B) Utilitarianism
C) Relativist
D) Marketing research

Question 69

_____________ is often compared to the Golden Rule.

A) Utilitarianism
B) Rights Principle
C) Moral Philosophy
D) Relativist

Question 70

______________ is usually referred to as the "greatest good for the greatest number."

A) Utilitarianism
B) Rights Principle
C) Moral Philosophy
D) Relativist

Question 71

The three categories in the justice principle include all but which of the following:

A) Distributive
B) Interactive
C) Procedural
D) Reactive

Question 72

_____________ makes ethical decisions based on the people around them or the specific context in which they find themselves.

A) Utilitarianism
B) Rights Principle
C) Moral Philosophy
D) Relativist

Question 73

Steps in the development of a Code of standards include:

A) Get everyone involved
B) Avoid legal language
C) Publicize the Standards
D) A and B
E) A, B and C

Question 74

Steps in the development of a Code of standards include:

A) Provide training
B) Implement and follow-up
C) Enforcement
D) A and B
E) A, B and C

Question 75

Publication of the Code of standards:

A) Aides in implementation
B) Provides good publicity
C) Builds pride among employees
D) All of the above

Question 76

An automobile defect injures a few people and instead of recalling the defected model, the company pays damages to the few injured people. This is an example of:

A) Utilitarianism
B) Rights Principle
C) Moral Philosophy
D) Relativist

Question 77

If it is wrong to lie, it is wrong to lie at all times including "white" lies one may tell to spare someone's feelings. This is known as Kant's ________________.

A) Utilitarianism
B) Moral imperative
C) Relativist
D) Ethical dilemma

Question 78

____________ involves the communication used in the relationship.

A) Distributive justice
B) Interactive justice
C) Procedural justice
D) Reactive justice

Question 79

____________ involves the "rules of the game" and if they are followed.

A) Distributive justice
B) Interactive justice
C) Procedural justice
D) Reactive justice

Question 80

____________ deals with the equitable determination of rewards.

A) Distributive justice
B) Interactive justice
C) Procedural justice
D) Reactive justice