The Essentials of Marketing Research

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13
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Exam 1 (105 Questions + Flashcards)

Introduction to Marketing Research

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Exam 2 (109 Questions + Flashcards)

Ethics in Marketing Research

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Exam 3 (99 Questions + Flashcards)

Secondary Data

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Exam 4 (98 Questions + Flashcards)

Research Designs: Exploratory and Qualitative Research

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Exam 5 (170 Questions + Flashcards)

Research Designs: Descriptive and Causal Research

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Exam 6 (126 Questions + Flashcards)

Measurement

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Exam 7 (127 Questions + Flashcards)

Primary Data Collection

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Exam 8 (115 Questions + Flashcards)

Designing the Data-Gathering Instrument

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Exam 9 (131 Questions + Flashcards)

Sampling Methods and Sample Size

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Exam 10 (101 Questions + Flashcards)

Fielding the Data-Gathering Instrument

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Exam 11 (98 Questions + Flashcards)

Analyzing and Interpreting Data for Decisions

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Exam 12 (98 Questions + Flashcards)

Advanced Data Analysis

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Exam 13 (85 Questions + Flashcards)

The Research Report

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