Deck 3: Print Media: Books, Newspapers, and Magazines

Question 1

Journalists, particularly magazine journalists who conduct investigative reporting on major corporations and government, were dubbed __________ in the early twentieth century.

A) penny pressers
B) muckrakers
C) auteurs
D) beat reporters

Answer 1

B

Question 2

__________ was the German printer credited with creating the first mechanical printing press using movable type and pressing oil-based ink on paper in 1455.

A) Benjamin Day
B) Johann Fust
C) Johannes Gutenberg
D) Marshall McLuhan

Answer 2

C

Question 3

__________ was the publisher of the New York Sun who originated the penny press in 1833.

A) Benjamin Day
B) Benjamin Harris
C) Johann Fust
D) Johannes Gutenberg

Answer 3

A

Question 4

Religious texts such as the Bible, the Koran, or the Torah have successfully imparted mores and values for centuries through the process of __________.

A) correlation
B) cultural transmission
C) entertainment
D) surveillance

Question 5

__________ is the most important function of modern newspapers.

A) Correlation
B) Cultural transmission
C) Entertainment
D) Surveillance

Question 6

__________ is the number of newspaper copies sold or distributed.

A) Readership
B) Transmission
C) Circulation
D) Print-on-demand

Question 7

A __________ is a manuscript book of individually bound pages.

A) codex
B) dime novel
C) hardcover
D) paperback

Question 8

The __________ was the first paperback form.

A) codex
B) dime novel
C) magazine
D) penny press

Question 9

__________ are inexpensive soft-cover books sold in bookstores, supermarkets, drugstores, and other public places.

A) Codices
B) Dime novels
C) Magazines
D) Mass-market paperbacks

Question 10

The __________ was a newspaper format sold at a low price point in order to be accessible to everyone and attract as large an audience as possible.

A) codex
B) dime novel
C) magazine
D) penny press

Question 11

__________ is considered one of the first mechanically printed works.

A) The Gutenberg Bible
B) The Book of the Dead
C) Publick Occurences, Both Foreign and Domestick
D) The Gentleman's Magazine

Question 12

Which assertion about books is correct?

A) Staged book burnings attest to the book's lack of social and cultural significance.
B) Textbooks always impart objective rather than subjective knowledge.
C) The growing popularity of e-readers attests to the important role that books still play in our lives.
D) Whether high school science textbooks should discuss both evolution and creationism is no longer a subject of heated debate in the United States.

Question 13

Approximately when did the golden age of newspapers end?

A) 1890
B) 1910
C) 1930
D) 1950

Question 14

Printing and distribution account for roughly __________ of newspaper production costs.

A) 10 percent
B) 20 percent
C) 50 percent
D) 65 percent

Question 15

Advertising space in newspapers accounts for roughly __________ of content in the typical daily U.S. format.

A) 10 percent
B) 20 percent
C) 40 percent
D) 60 percent

Question 16

Although hundreds of new titles are published every year, most magazines do not survive more than __________ year(s).

A) one
B) two
C) three
D) four

Question 17

Which of the following represents a form of print media designed to entertain?

A) Cookbook
B) Dictionary
C) Encyclopedia
D) Comic book

Question 18

Which of the following is an example of a textbook expressing values through omission?

A) A biology textbook explaining the structure of plant cells before explaining the structure of animal cells
B) A health textbook referring only to abstinence in its chapter on sex education
C) A history textbook describing the casualties suffered by both sides in a battle
D) A math textbook featuring famous mathematicians in sections between chapters

Question 19

Newspapers and magazines, unlike books, neither present the same sense of established knowledge and compiled wisdom nor allow for the unfolding of long or complex stories. This helps explain which of the following qualities about books?

A) The lack of visuals in books compared to newspapers and magazines
B) The higher cost of a book compared to a newspaper or magazine subscription
C) The book's enduring cultural relevance and authority in the digital age
D) The importance of book reviews to a book's popularity

Question 20

Which of the following makes up the largest portion of the book publishing industry in terms of sales?

A) Do-It-Yourself (DIY) manuals
B) General reference books
C) Religious texts
D) Textbooks

Question 21

Which of the following assertions about textbooks is correct?

A) Textbooks reflect contemporary social mores.
B) Textbooks first played a crucial role in the increased public education of the early 1700s.
C) Issues such as slavery and racism were challenged in nineteenth-century textbooks.
D) The New England Primer, one of the first textbooks in America, was published initially circa 1800 by Benjamin Day.

Question 22

The gathering and sharing of news and information by the public, particularly via mobile and social media, is known as __________.

A) social marketing
B) open access
C) citizen journalism
D) partisan press

Question 23

The prominence of Thomson Reuters among publishers is a clear example of the way mergers and digital media are affecting the publishing industry, because __________.

A) Pearson is now ranked ahead of Thomson Reuters as the world's largest publisher
B) Thomson Reuters earns the majority of its revenue from electronic databases rather than printed books or journals
C) Thomson acquired Reuters in 2007
D) Thomson sold its textbook division in 2007

Question 24

Why was the Newspaper Preservation Act of 1970 created?

A) To maintain a diversity of editorial opinion in communities where only two competing, or independently owned, daily newspapers exist
B) To protect newspapers from libel charges on the part of public figures
C) To ensure newspapers did not align themselves with a particular political party
D) To prevent newspaper advertising from masquerading as editorial content

Question 25

Requiring libraries to repurchase an ebook after it has been checked out a certain number of times is one technique a publisher might use to __________.

A) decrease production costs
B) reach a wider audience
C) increase revenues
D) limit distribution

Question 26

Which innovation in book publishing was developed first?

A) Print-on-demand
B) The mechanical printing press in Germany
C) Movable copper-alloy type in Korea
D) Block printing in China

Question 27

The New York Times and the Wall Street Journal adopted USA Today's printing and distribution model because it was __________ than those papers' printing and distribution systems.

A) cheaper
B) less time-consuming
C) more elaborate
D) more sophisticated

Question 28

The vast majority of U.S. newspapers are __________.

A) colorful
B) easy to read
C) local
D) national

Question 29

Advertising became the primary revenue source in the modern business model for newspapers because __________.

A) local newspapers wanted to promote local businesses
B) newspapers with advertisements are more visually appealing
C) readers enjoy advertisements more than articles
D) the price of a newspaper did not cover printing and distribution costs

Question 30

A joint operating arrangement benefits newspapers operating in the same market by allowing them to __________.

A) combine their editorial departments
B) increase readership
C) merge their business operations
D) sell more advertising space

Question 31

Newspaper chains can further the interests of the local communities they serve by __________.

A) creating more jobs for local reporters
B) reducing the influence a limited number of advertisers may have on reporting
C) increasing demand for local news stories
D) replacing local content with national-interest stories

Question 32

Because of "pass-along readership," newspaper readership is __________ circulation.

A) larger than
B) equal to
C) less than
D) more important than

Question 33

Successful publishing has always been driven by wider distribution and __________.

A) lower subscription fees
B) higher advertising revenues
C) lower production costs
D) multiple best-sellers

Question 34

Magazines use higher-quality paper stock that gives them a unique distinction over newspapers. What is that distinction?

A) Magazines are intended to be kept longer than newspapers.
B) Magazines can use more exceptional visuals than newspapers can.
C) Magazines cost less than newspapers to produce.
D) Magazines can cover subjects that newspapers cannot.

Question 35

Muckrakers often reported for magazines rather than newspapers because magazines were __________.

A) able to accommodate lengthier investigations by reporters
B) more influential
C) more widely read
D) more political in content

Question 36

Magazine publishers stopped publishing general-interest magazines in favor of specialized magazines on almost every single topic after the advent of television in order to __________.

A) appeal to wider audiences
B) decrease production costs
C) increase advertising revenue
D) make way for television as a general-interest medium

Question 37

Xlibris, Virtual Bookworm, and Lulu Publishing are examples of what type of publishing?

A) POD
B) DIY
C) JOA
D) UGC

Question 38

Which newspaper, known for its strong coverage of international events, is referred to as the "paper of record" and the "Old Gray Lady" in the United States?

A) The Wall Street Journal
B) USA Today
C) The New York Times
D) The New York Post

Question 39

The system in which readers must pay after receiving a certain number of articles for free is known as a __________.

A) digital divide
B) codex
C) joint operating arrangement
D) digital paywall

Question 40

Because they enjoyed the benefits of a particular innovation in book publishing, the post-World War II baby boomers, who became the students of the 1950s and 1960s, were dubbed the "__________ generation."

A) paperback
B) codex
C) dime novel
D) hardcover

Question 41

Which of the following book publishers would be least able to afford the cost of printing books without print-on-demand technology?

A) Electronic database providers
B) Online booksellers
C) Retail giants
D) Self-publishing authors

Question 42

The actual creation of the news, including reporters' salaries, accounts for about __________ percent of newspaper costs.

A) 25
B) 35
C) 45
D) 55

Question 43

Madison always reads the latest print edition of the New Yorker on her subway commute into work. Given the discussion in the chapter, what observation might we make about Madison's magazine habit?

A) High-quality magazine print is still less readable than text on a similarly sized tablet screen.
B) Glossy paper makes print magazines less expensive to produce and environmentally friendly.
C) Certain magazines can serve an important social function and operate as subtle social markers.
D) The type of magazine content we see today will change considerably as more readers shift to digital versions of magazines on tablets.

Question 44

About 75 percent of the top 100 best-selling papers are in __________.

A) Asia
B) Europe
C) North America
D) Latin America

Question 45

Who was a Latino journalist renowned for his muckraking journalism?

A) Che Guevara
B) Ruben Salazar
C) Alberto Manguel
D) Octavianio Larrazolo

Question 46

Which of the following statements about the outlook for books is correct?

A) In addition to ebooks, audiobooks, both downloaded and physical, have experienced tremendous growth.
B) The growth of digital media has not affected book publishing as greatly as many other enterprises.
C) Ebooks surpassed sales of hardcover books early in 2002.
D) Online sellers and the publishing industry have cooperated to establish ebook pricing.

Question 47

Who controls approximately 65 percent of the ebook market?

A) Apple
B) Barnes & Noble
C) Amazon
D) Google

Question 48

After graduating with a degree in comparative literature, you write a series of wildly popular young adult (YA) novels that you translate into several languages and then option for a blockbuster movie trilogy. Your career path reflects which phenomenon?

A) Digital rights management
B) Synchronous media
C) Multimodality
D) Media convergence

Question 49

Citizen journalism is sometimes criticized for __________.

A) narrowing the scope of news content
B) lacking professional standards
C) decreasing the diversity of voices in the public sphere
D) promoting media convergence

Question 50

Which of the following is a trend in the newspaper industry?

A) Smaller but more numerous revenue streams have been recognized as necessary alternatives to traditional advertising and subscription-based models.
B) Digital subscription models progress rapidly.
C) More newspaper executives are insiders who appreciate and understand the industry's unique aspects.
D) Tighter restrictions on political advertising have proved a challenge for newspapers and other media.

Question 51

Identify the most important functions of print media.

Question 52

Describe the historical contribution made by Benjamin Day to the development of the newspaper.

Question 53

Identify the three most significant trends affecting book publishing today.

Question 54

Describe the early partisan press in the United States.

Question 55

Describe two changes publishers might make to the newspaper as a medium to meet their readers' needs in the future.

Question 56

Describe the advantages and disadvantages of newspaper chains.

Question 57

Choose one print medium-books, newspapers, or magazines-and briefly trace its history by describing (1) its origins, (2) at least one important development in its history, and (3) at least one issue facing publishers in that medium today.

Question 58

Based on your knowledge of the business model for magazine publishers, why do you think most magazines do not survive more than two years?

Question 59

Based on your knowledge of the business model for newspaper publishers, why do you think newspapers have struggled to adapt to the digital era?

Question 60

Which traditional print medium do you think will face the greatest challenge from ebooks or digital media in the future? Why?