Question 1

Describe the early partisan press in the United States.

Accepted Answer

The partisan press did not subscribe to the modern principle of unbiased and impartial coverage, and it frequently and liberally borrowed news from other newspapers without attributing sources.

Question 2

The __________ was a newspaper format sold at a low price point in order to be accessible to everyone and attract as large an audience as possible.

Accepted Answer

A)  codex 
B)  dime novel 
C)  magazine 
D)  penny press 
A)  codex 
B)  dime novel 
C)  magazine 
D)  penny press D

Question 3

__________ are inexpensive soft-cover books sold in bookstores, supermarkets, drugstores, and other public places.

Accepted Answer

A)  Codices 
B)  Dime novels 
C)  Magazines 
D)  Mass-market paperbacks 
A)  Codices 
B)  Dime novels 
C)  Magazines 
D)  Mass-market paperbacks D

Question 4

Magazine publishers stopped publishing general-interest magazines in favor of specialized magazines on almost every single topic after the advent of television in order to __________.

Accepted Answer

A)  appeal to wider audiences 
B)  decrease production costs 
C)  increase advertising revenue 
D)  make way for television as a general-interest medium 
A)  appeal to wider audiences 
B)  decrease production costs 
C)  increase advertising revenue 
D)  make way for television as a general-interest medium

Question 5

Which of the following represents a form of print media designed to entertain?

Accepted Answer

A)  Cookbook 
B)  Dictionary 
C)  Encyclopedia 
D)  Comic book 
A)  Cookbook 
B)  Dictionary 
C)  Encyclopedia 
D)  Comic book

Question 6

Citizen journalism is sometimes criticized for __________.

Accepted Answer

A)  narrowing the scope of news content 
B)  lacking professional standards 
C)  decreasing the diversity of voices in the public sphere 
D)  promoting media convergence 
A)  narrowing the scope of news content 
B)  lacking professional standards 
C)  decreasing the diversity of voices in the public sphere 
D)  promoting media convergence

Question 7

The actual creation of the news, including reporters' salaries, accounts for about __________ percent of newspaper costs.

Accepted Answer

A)  25 
B)  35 
C)  45 
D)  55 
A)  25 
B)  35 
C)  45 
D)  55

Question 8

After graduating with a degree in comparative literature, you write a series of wildly popular young adult (YA) novels that you translate into several languages and then option for a blockbuster movie trilogy. Your career path reflects which phenomenon?

Accepted Answer

A)  Digital rights management 
B)  Synchronous media 
C)  Multimodality 
D)  Media convergence 
A)  Digital rights management 
B)  Synchronous media 
C)  Multimodality 
D)  Media convergence

Question 9

Madison always reads the latest print edition of the New Yorker on her subway commute into work. Given the discussion in the chapter, what observation might we make about Madison's magazine habit?

Accepted Answer

A)  High-quality magazine print is still less readable than text on a similarly sized tablet screen. 
B)  Glossy paper makes print magazines less expensive to produce and environmentally friendly. 
C)  Certain magazines can serve an important social function and operate as subtle social markers. 
D)  The type of magazine content we see today will change considerably as more readers shift to digital versions of magazines on tablets. 
A)  High-quality magazine print is still less readable than text on a similarly sized tablet screen. 
B)  Glossy paper makes print magazines less expensive to produce and environmentally friendly. 
C)  Certain magazines can serve an important social function and operate as subtle social markers. 
D)  The type of magazine content we see today will change considerably as more readers shift to digital versions of magazines on tablets.

Question 10

Successful publishing has always been driven by wider distribution and __________.

Accepted Answer

A)  lower subscription fees 
B)  higher advertising revenues 
C)  lower production costs 
D)  multiple best-sellers 
A)  lower subscription fees 
B)  higher advertising revenues 
C)  lower production costs 
D)  multiple best-sellers

Question 11

The vast majority of U.S. newspapers are __________.

Accepted Answer

A)  colorful 
B)  easy to read 
C)  local 
D)  national 
A)  colorful 
B)  easy to read 
C)  local 
D)  national

Question 12

Which newspaper, known for its strong coverage of international events, is referred to as the "paper of record" and the "Old Gray Lady" in the United States?

Accepted Answer

A)  The Wall Street Journal 
B)  USA Today 
C)  The New York Times 
D)  The New York Post 
A)  The Wall Street Journal 
B)  USA Today 
C)  The New York Times 
D)  The New York Post

Question 13

A __________ is a manuscript book of individually bound pages.

Accepted Answer

A)  codex 
B)  dime novel 
C)  hardcover 
D)  paperback 
A)  codex 
B)  dime novel 
C)  hardcover 
D)  paperback

Question 14

Identify the three most significant trends affecting book publishing today.

Accepted Answer

The answer of Identify the three most significant trends affecting...

Question 15

Which traditional print medium do you think will face the greatest challenge from ebooks or digital media in the future? Why?

Accepted Answer

The answer of Which traditional print medium do you think...

Question 16

Because of "pass-along readership," newspaper readership is __________ circulation.

Accepted Answer

A)  larger than 
B)  equal to 
C)  less than 
D)  more important than 
A)  larger than 
B)  equal to 
C)  less than 
D)  more important than

Question 17

Requiring libraries to repurchase an ebook after it has been checked out a certain number of times is one technique a publisher might use to __________.

Accepted Answer

A)  decrease production costs 
B)  reach a wider audience 
C)  increase revenues 
D)  limit distribution 
A)  decrease production costs 
B)  reach a wider audience 
C)  increase revenues 
D)  limit distribution

Question 18

Newspaper chains can further the interests of the local communities they serve by __________.

Accepted Answer

A)  creating more jobs for local reporters 
B)  reducing the influence a limited number of advertisers may have on reporting 
C)  increasing demand for local news stories 
D)  replacing local content with national-interest stories 
A)  creating more jobs for local reporters 
B)  reducing the influence a limited number of advertisers may have on reporting 
C)  increasing demand for local news stories 
D)  replacing local content with national-interest stories

Question 19

Which of the following statements about the outlook for books is correct?

Accepted Answer

A)  In addition to ebooks, audiobooks, both downloaded and physical, have experienced tremendous growth. 
B)  The growth of digital media has not affected book publishing as greatly as many other enterprises. 
C)  Ebooks surpassed sales of hardcover books early in 2002. 
D)  Online sellers and the publishing industry have cooperated to establish ebook pricing. 
A)  In addition to ebooks, audiobooks, both downloaded and physical, have experienced tremendous growth. 
B)  The growth of digital media has not affected book publishing as greatly as many other enterprises. 
C)  Ebooks surpassed sales of hardcover books early in 2002. 
D)  Online sellers and the publishing industry have cooperated to establish ebook pricing.

Question 20

Which of the following makes up the largest portion of the book publishing industry in terms of sales?

Accepted Answer

A)  Do-It-Yourself (DIY) manuals 
B)  General reference books 
C)  Religious texts 
D)  Textbooks 
A)  Do-It-Yourself (DIY) manuals 
B)  General reference books 
C)  Religious texts 
D)  Textbooks

Describe the early partisan press in the United States.

The __________ was a newspaper format sold at a low price point in order to be accessible to everyone and attract as large an audience as possible.

__________ are inexpensive soft-cover books sold in bookstores, supermarkets, drugstores, and other public places.

Magazine publishers stopped publishing general-interest magazines in favor of specialized magazines on almost every single topic after the advent of television in order to __________.

Which of the following represents a form of print media designed to entertain?

Citizen journalism is sometimes criticized for __________.

The actual creation of the news, including reporters' salaries, accounts for about __________ percent of newspaper costs.

After graduating with a degree in comparative literature, you write a series of wildly popular young adult (YA) novels that you translate into several languages and then option for a blockbuster movie trilogy. Your career path reflects which phenomenon?

Madison always reads the latest print edition of the New Yorker on her subway commute into work. Given the discussion in the chapter, what observation might we make about Madison's magazine habit?

Successful publishing has always been driven by wider distribution and __________.

The vast majority of U.S. newspapers are __________.

Which newspaper, known for its strong coverage of international events, is referred to as the "paper of record" and the "Old Gray Lady" in the United States?

A __________ is a manuscript book of individually bound pages.

Identify the three most significant trends affecting book publishing today.

Which traditional print medium do you think will face the greatest challenge from ebooks or digital media in the future? Why?

Because of "pass-along readership," newspaper readership is __________ circulation.

Requiring libraries to repurchase an ebook after it has been checked out a certain number of times is one technique a publisher might use to __________.

Newspaper chains can further the interests of the local communities they serve by __________.

Which of the following statements about the outlook for books is correct?

Which of the following makes up the largest portion of the book publishing industry in terms of sales?

Mass Communication and Its Digital Transformation

Media Literacy in the Digital Age

Audio Media: Music Recordings, Radio

Visual Media: Photography, Movies, and Television

Interactive Media: The Internet, Video Games, and Virtual Reality

The Impact of Social Media

Journalism: From Information to Participation

Public Relations: Building Relationships With Strategic Communications

Advertising: The Power of Persuasion

Media Ethics

Communication Law and Regulation in the Digital Age

Media Theory and Research

Mass Communication and Politics in the Digital Age

Global Media in the Digital Age

Filters

Exam 3: Print Media: Books, Newspapers, and Magazines

Describe the early partisan press in the United States.

The __________ was a newspaper format sold at a low price point in order to be accessible to everyone and attract as large an audience as possible.

__________ are inexpensive soft-cover books sold in bookstores, supermarkets, drugstores, and other public places.

Magazine publishers stopped publishing general-interest magazines in favor of specialized magazines on almost every single topic after the advent of television in order to __________.

Which of the following represents a form of print media designed to entertain?

Citizen journalism is sometimes criticized for __________.

The actual creation of the news, including reporters' salaries, accounts for about __________ percent of newspaper costs.

After graduating with a degree in comparative literature, you write a series of wildly popular young adult (YA) novels that you translate into several languages and then option for a blockbuster movie trilogy. Your career path reflects which phenomenon?

Madison always reads the latest print edition of the New Yorker on her subway commute into work. Given the discussion in the chapter, what observation might we make about Madison's magazine habit?

Successful publishing has always been driven by wider distribution and __________.

The vast majority of U.S. newspapers are __________.

Which newspaper, known for its strong coverage of international events, is referred to as the "paper of record" and the "Old Gray Lady" in the United States?

A __________ is a manuscript book of individually bound pages.

Identify the three most significant trends affecting book publishing today.

Which traditional print medium do you think will face the greatest challenge from ebooks or digital media in the future? Why?

Because of "pass-along readership," newspaper readership is __________ circulation.

Requiring libraries to repurchase an ebook after it has been checked out a certain number of times is one technique a publisher might use to __________.

Newspaper chains can further the interests of the local communities they serve by __________.

Which of the following statements about the outlook for books is correct?

Which of the following makes up the largest portion of the book publishing industry in terms of sales?

Mass Communication and Its Digital Transformation

Media Literacy in the Digital Age

Audio Media: Music Recordings, Radio

Visual Media: Photography, Movies, and Television

Interactive Media: The Internet, Video Games, and Virtual Reality

The Impact of Social Media

Journalism: From Information to Participation

Public Relations: Building Relationships With Strategic Communications

Advertising: The Power of Persuasion

Media Ethics

Communication Law and Regulation in the Digital Age

Media Theory and Research

Mass Communication and Politics in the Digital Age

Global Media in the Digital Age

Filters