Deck 41: Over the Counter: Mcdonalds

Question 1

The heart of McDonald's success is its ______.

A) staff
B) food
C) eccentricity
D) predictability

Answer 1

D

Question 2

McDonald's strives to provide its customers with a(n) ______ experience.

A) uniformly pleasant
B) aesthetically culinary
C) aromatically diverse
D) sporadically mediocre

Answer 2

A

Question 3

All of the following are qualities promoted in McDonald's advertising except ______.

A) fun
B) innovation
C) family
D) wholesomeness

Answer 3

B

Question 4

Why did Ray Kroc initially refuse to hire young women to work behind McDonald's counters?

A) He believed women could not handle the hard labor.
B) He believed women were too uncontrollable.
C) He believed women would attract teenage boys.
D) He believed women wanted higher wages.

Question 5

McDonald's tries to attract teenagers, senior citizens, and housewives because they are more likely to ______.

A) work for a low wage
B) appeal to advertisers
C) understand shift work
D) become managers

Question 6

Kroc's approach to his McDonald's business is best described as ______.

A) tenuous
B) inconsistent
C) effortless
D) religious

Question 7

How does one become a Doctor of Hamburgerology?

A) complete the Advanced Operations Course at Hamburger University
B) discover an inspirational food item
C) complete the Six Steps of Window Service
D) discover a more efficient method of satisfying customers

Question 8

What is the title of Ray Kroc's autobiography?

A) Standing Tall
B) We're the Best in the World
C) Hamburgerology
D) Grinding It Out

Question 9

Penny works the window at McDonald's. Penny is unlikely to be ______.

A) handling money
B) using a cash register
C) suggesting dessert
D) making decisions

Question 10

Which term best describes how McDonald's handles deviations from standard customer behavior?

A) subroutines
B) managerial intervention
C) sequencing
D) group decision-making

Question 11

Identify Ray Kroc's basic idea when he got into the hamburger business in 1964.

Question 12

What does QSC stand for in the world of McDonald's? Why is QSC so important?

Question 13

Elaborate on the training of franchisees and managers. Include the focus of the training and the reasons for this focus.

Question 14

Imagine you have enrolled in Hamburger University. Describe what you will be learning and how this knowledge aligns with McDonald's goals and values.

Question 15

Discuss the process of matching labor power to consumer demand at McDonald's. What effect does this have on workers?