Question 1

McDonald's strives to provide its customers with a(n) ______ experience.

Accepted Answer

A)  uniformly pleasant 
B)  aesthetically culinary 
C)  aromatically diverse 
D)  sporadically mediocre 
A)  uniformly pleasant 
B)  aesthetically culinary 
C)  aromatically diverse 
D)  sporadically mediocre A

Question 2

Identify Ray Kroc's basic idea when he got into the hamburger business in 1964.

Accepted Answer

To serve a very few items of strictly uniform quality at low prices.

Question 3

The heart of McDonald's success is its ______.

Accepted Answer

A)  staff 
B)  food 
C)  eccentricity 
D)  predictability 
A)  staff 
B)  food 
C)  eccentricity 
D)  predictability D

Question 4

McDonald's tries to attract teenagers, senior citizens, and housewives because they are more likely to ______.

Accepted Answer

A)  work for a low wage 
B)  appeal to advertisers 
C)  understand shift work 
D)  become managers 
A)  work for a low wage 
B)  appeal to advertisers 
C)  understand shift work 
D)  become managers

Question 5

Elaborate on the training of franchisees and managers. Include the focus of the training and the reasons for this focus.

Accepted Answer

The answer of Elaborate on the training of franchisees and...

Question 6

What is the title of Ray Kroc's autobiography?

Accepted Answer

A)  Standing Tall 
B)  We're the Best in the World 
C)  Hamburgerology 
D)  Grinding It Out 
A)  Standing Tall 
B)  We're the Best in the World 
C)  Hamburgerology 
D)  Grinding It Out

Question 7

How does one become a Doctor of Hamburgerology?

Accepted Answer

A)  complete the Advanced Operations Course at Hamburger University 
B)  discover an inspirational food item 
C)  complete the Six Steps of Window Service 
D)  discover a more efficient method of satisfying customers 
A)  complete the Advanced Operations Course at Hamburger University 
B)  discover an inspirational food item 
C)  complete the Six Steps of Window Service 
D)  discover a more efficient method of satisfying customers

Question 8

What does QSC stand for in the world of McDonald's? Why is QSC so important?

Accepted Answer

The answer of What does QSC stand for in the...

Question 9

Imagine you have enrolled in Hamburger University. Describe what you will be learning and how this knowledge aligns with McDonald's goals and values.

Accepted Answer

As a student at Hamburger University, I

Question 10

Kroc's approach to his McDonald's business is best described as ______.

Accepted Answer

A)  tenuous 
B)  inconsistent 
C)  effortless 
D)  religious 
A)  tenuous 
B)  inconsistent 
C)  effortless 
D)  religious

Question 11

All of the following are qualities promoted in McDonald's advertising except ______.

Accepted Answer

A)  fun 
B)  innovation 
C)  family 
D)  wholesomeness 
A)  fun 
B)  innovation 
C)  family 
D)  wholesomeness

Question 12

Discuss the process of matching labor power to consumer demand at McDonald's. What effect does this have on workers?

Accepted Answer

The answer of Discuss the process of matching labor power...

Question 13

Penny works the window at McDonald's. Penny is unlikely to be ______.

Accepted Answer

A)  handling money 
B)  using a cash register 
C)  suggesting dessert 
D)  making decisions 
A)  handling money 
B)  using a cash register 
C)  suggesting dessert 
D)  making decisions

Question 14

Why did Ray Kroc initially refuse to hire young women to work behind McDonald's counters?

Accepted Answer

A)  He believed women could not handle the hard labor. 
B)  He believed women were too uncontrollable. 
C)  He believed women would attract teenage boys. 
D)  He believed women wanted higher wages. 
A)  He believed women could not handle the hard labor. 
B)  He believed women were too uncontrollable. 
C)  He believed women would attract teenage boys. 
D)  He believed women wanted higher wages.

Question 15

Which term best describes how McDonald's handles deviations from standard customer behavior?

Accepted Answer

A)  subroutines 
B)  managerial intervention 
C)  sequencing 
D)  group decision-making 
A)  subroutines 
B)  managerial intervention 
C)  sequencing 
D)  group decision-making

Exam 41: Over the Counter: Mcdonalds

McDonald's strives to provide its customers with a(n) ______ experience.

Identify Ray Kroc's basic idea when he got into the hamburger business in 1964.

The heart of McDonald's success is its ______.

McDonald's tries to attract teenagers, senior citizens, and housewives because they are more likely to ______.

Elaborate on the training of franchisees and managers. Include the focus of the training and the reasons for this focus.

What is the title of Ray Kroc's autobiography?

How does one become a Doctor of Hamburgerology?

What does QSC stand for in the world of McDonald's? Why is QSC so important?

Imagine you have enrolled in Hamburger University. Describe what you will be learning and how this knowledge aligns with McDonald's goals and values.

Kroc's approach to his McDonald's business is best described as ______.

All of the following are qualities promoted in McDonald's advertising except ______.

Discuss the process of matching labor power to consumer demand at McDonald's. What effect does this have on workers?

Penny works the window at McDonald's. Penny is unlikely to be ______.

Why did Ray Kroc initially refuse to hire young women to work behind McDonald's counters?

Which term best describes how McDonald's handles deviations from standard customer behavior?

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