Deck 5: Creativity and Creativity Tactics

Question 1

Sex (always) sells.

Answer 1

False

Question 2

Which of the following definitions defines creativity?

A) production of novel and useful ideas
B) deep thinking
C) imitating or replicating in an original fashion
D) unpredictable and novel ideas
E) Unique and outrageous ideas

Answer 2

A

Question 3

Which of the following is not a component of 'divergence'?

A) originality
B) artistic value
C) synthesis
D) elaboration
E) symbiosis

Answer 3

E

Question 4

What is a potential pitfall of using humour?

A) raising questions in the minds of consumers
B) consumers tend not to respond well to humour
C) using understatement when irony would be more appropriate
D) raising fear in the minds of consumers
E) being offensive to a majority of consumers

Question 5

Which of these are common advertising appeals?

A) fear and shock
B) authority
C) nostalgia
D) b and c
E) a, b and c

Question 6

Which of the following should not be part of a 'brainstorming' session?

A) wild and extreme ideas
B) criticism of ideas
C) focus on quantity of ideas
D) seeking of combination
E) combining of ideas