Marketing Communications

165
Questions
165
Flashcards
17
Exams
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Exam 1 (8 Questions + Flashcards)

Marketing Communications As a Strategic Marketing Tool

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Exam 2 (10 Questions + Flashcards)

Introducing Communication

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Exam 3 (6 Questions + Flashcards)

Ethical Issues and Current Challenges

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Exam 4 (9 Questions + Flashcards)

Analysing the Integrated Marketing Communications Environment

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Exam 5 (6 Questions + Flashcards)

Creativity and Creativity Tactics

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Exam 6 (9 Questions + Flashcards)

Imc and Branding ; The Imc Client-Agency Relationship

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Exam 7 (10 Questions + Flashcards)

Traditional Media

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Exam 8 (13 Questions + Flashcards)

Electronic, New and Social Media

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Exam 9 (10 Questions + Flashcards)

Emerging, Hybrid Media and Experiential Marketing

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Exam 10 (10 Questions + Flashcards)

Integrated Campaign Development: Advertising

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Exam 11 (10 Questions + Flashcards)

Integrated Campaign Development: Sales Promotion

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Exam 12 (10 Questions + Flashcards)

Integrated Campaign Development: Direct and Database Marketing, Outdoor and Point of Purchase

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Exam 13 (9 Questions + Flashcards)

Integrated Campaign Development: Marketing Pr and Sponsorship

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Exam 14 (10 Questions + Flashcards)

Integrated Campaign Development: Personal Selling and Sales Management, Retail Key Account Liaison, Exhibitions and Shows

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Exam 15 (10 Questions + Flashcards)

Marketing Communications for Not-For-Profit Audiences: Social Marketing and Political Marketing

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Exam 16 (15 Questions + Flashcards)

Marketing Communications in a Global Marketplace

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Exam 17 (10 Questions + Flashcards)

Evaluation and Control: Evidence of Effectiveness and the Challenge of Measuring Return on Investment

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