Deck 3: Ethical Issues and Current Challenges

Question 1

Advertising has been criticized as inherently deceptive.

Answer 1

True

Question 2

Advertising which of these product groups is strictly regulated in the UK?

A) alcohol
B) fire arms
C) high sugar/high fat foods
D) Gambling
E) All of the above

Answer 2

E

Question 3

Who is the advertising regulator in the UK?

A) Ofcom
B) ASA
C) Department of Health
D) Ministry of Justice
E) DoH

Answer 3

B

Question 4

Advertising to which of these groups is likely to be heavily regulated?

A) elderly people
B) mature adults
C) young adults
D) children
E) all of the above

Question 5

What is the level of functional illiteracy in first world countries (i.e. only rudimentary skills at reading and unable to extract simple information from printed materials)?

A) 5%
B) 10%
C) 15%
D) 20%

Question 6

Direct to Consumer advertising of prescription medicines is legal in

A) the US
B) New Zealand
C) Canada
D) the US, Canada and Australia
E) the US and New Zealand