Deck 4: Event Health, Safety and Risk Management, and Event Marketing

Question 1

At what stage of event planning should considerations of health and safety be included?

A) As a final consideration before the event goes live
B) At the start of the planning process
C) Only after the initial financial forecasting has been completed
D) In the evaluation phase

Answer 1

B

Question 2

A triple bottom line (TBL) risk assessment is concerned with which kinds of risks?

A) Social, economic and environmental
B) Health, safety and financial
C) Employee, employer and attendee
D) Client, provider and subcontractor

Answer 2

A

Question 3

In what circumstances should risk assessments be carried out?

A) Only when required by local legislation
B) When instructed by a client
C) In all circumstances
D) When it is a contractual requirement for an event

Answer 3

C

Question 4

What are the three main implementation strategies for a drugs management policy?

A) Employment of outreach workers
B) The use of undercover law enforcement personnel
C) Information campaigns
D) Invasive searches
E) Clear guidelines

Question 5

Which group of event attendees require special provision when planning for possible outbreaks of fire in a venue?

A) Celebrity participants
B) Attendees with mobility impairments
C) Event sponsors
D) Priority ticket holders

Question 6

Which two of these five areas are not part of the marketing planning process?

A) Setting goals
B) Designing marketing materials
C) Analysing the current situation
D) Creating the marketing strategy
E) Building up a database of customers

Question 7

Why is segmentation an important aspect of marketing?

A) Because it allows you to identify the specific needs and behaviours of different groups of event attendees
B) Because it can be used to develop more effective ticketing strategies
C) Because it helps in identifying potentially troublesome customers at events
D) Because it allows event managers to put people into groups in breakout sessions

Question 8

Which of the following are included in the '7Ps' of the event marketing mix?

A) Product
B) Performance
C) Place
D) Price
E) Penalties

Question 9

Which three of the following pieces of information are the most vital for potential event sponsors?

A) How much coverage the event will receive in the media
B) Whether any celebrities will be involved in the event who can promote the sponsor directly
C) Who will be taking part in the event
D) What opportunities there will be for the sponsor to sell their products directly at the event
E) Who will attend the event