Question 1

Which three of the following pieces of information are the most vital for potential event sponsors?

Accepted Answer

A)  How much coverage the event will receive in the media 
B)  Whether any celebrities will be involved in the event who can promote the sponsor directly 
C)  Who will be taking part in the event 
D)  What opportunities there will be for the sponsor to sell their products directly at the event 
E)  Who will attend the event 
A)  How much coverage the event will receive in the media 
B)  Whether any celebrities will be involved in the event who can promote the sponsor directly 
C)  Who will be taking part in the event 
D)  What opportunities there will be for the sponsor to sell their products directly at the event 
E)  Who will attend the event A, C, E

Question 2

Which group of event attendees require special provision when planning for possible outbreaks of fire in a venue?

Accepted Answer

A)  Celebrity participants 
B)  Attendees with mobility impairments 
C)  Event sponsors 
D)  Priority ticket holders 
A)  Celebrity participants 
B)  Attendees with mobility impairments 
C)  Event sponsors 
D)  Priority ticket holders B

Question 3

In what circumstances should risk assessments be carried out?

Accepted Answer

A)  Only when required by local legislation 
B)  When instructed by a client 
C)  In all circumstances 
D)  When it is a contractual requirement for an event 
A)  Only when required by local legislation 
B)  When instructed by a client 
C)  In all circumstances 
D)  When it is a contractual requirement for an event C

Question 4

At what stage of event planning should considerations of health and safety be included?

Accepted Answer

A)  As a final consideration before the event goes live 
B)  At the start of the planning process 
C)  Only after the initial financial forecasting has been completed 
D)  In the evaluation phase 
A)  As a final consideration before the event goes live 
B)  At the start of the planning process 
C)  Only after the initial financial forecasting has been completed 
D)  In the evaluation phase

Question 5

What are the three main implementation strategies for a drugs management policy?

Accepted Answer

A)  Employment of outreach workers 
B)  The use of undercover law enforcement personnel 
C)  Information campaigns 
D)  Invasive searches 
E)  Clear guidelines 
A)  Employment of outreach workers 
B)  The use of undercover law enforcement personnel 
C)  Information campaigns 
D)  Invasive searches 
E)  Clear guidelines

Question 6

Which two of these five areas are not part of the marketing planning process?

Accepted Answer

A)  Setting goals 
B)  Designing marketing materials 
C)  Analysing the current situation 
D)  Creating the marketing strategy 
E)  Building up a database of customers 
A)  Setting goals 
B)  Designing marketing materials 
C)  Analysing the current situation 
D)  Creating the marketing strategy 
E)  Building up a database of customers

Question 7

Why is segmentation an important aspect of marketing?

Accepted Answer

A)  Because it allows you to identify the specific needs and behaviours of different groups of event attendees 
B)  Because it can be used to develop more effective ticketing strategies 
C)  Because it helps in identifying potentially troublesome customers at events 
D)  Because it allows event managers to put people into groups in breakout sessions 
A)  Because it allows you to identify the specific needs and behaviours of different groups of event attendees 
B)  Because it can be used to develop more effective ticketing strategies 
C)  Because it helps in identifying potentially troublesome customers at events 
D)  Because it allows event managers to put people into groups in breakout sessions

Question 8

A triple bottom line (TBL) risk assessment is concerned with which kinds of risks?

Accepted Answer

A)  Social, economic and environmental 
B)  Health, safety and financial 
C)  Employee, employer and attendee 
D)  Client, provider and subcontractor 
A)  Social, economic and environmental 
B)  Health, safety and financial 
C)  Employee, employer and attendee 
D)  Client, provider and subcontractor

Question 9

Which of the following are included in the '7Ps' of the event marketing mix?

Accepted Answer

A)  Product 
B)  Performance 
C)  Place 
D)  Price 
E)  Penalties 
A)  Product 
B)  Performance 
C)  Place 
D)  Price 
E)  Penalties

Which three of the following pieces of information are the most vital for potential event sponsors?

Which group of event attendees require special provision when planning for possible outbreaks of fire in a venue?

In what circumstances should risk assessments be carried out?

At what stage of event planning should considerations of health and safety be included?

What are the three main implementation strategies for a drugs management policy?

Which two of these five areas are not part of the marketing planning process?

Why is segmentation an important aspect of marketing?

A triple bottom line (TBL) risk assessment is concerned with which kinds of risks?

Which of the following are included in the '7Ps' of the event marketing mix?

Introduction to Events Management, and Managing Event Projects

Event Operations, and Event Design and Production

Event Finance, and Managing the Event Human Resource

Mega-Events, and Sporting Events

Corporate Events, and Events in the Public and Third Sectors

Cultural Events and Festivals,event Impacts, Sustainability, Legacy, and Events and the Media

Filters

Exam 4: Event Health, Safety and Risk Management, and Event Marketing

Which three of the following pieces of information are the most vital for potential event sponsors?

Which group of event attendees require special provision when planning for possible outbreaks of fire in a venue?

In what circumstances should risk assessments be carried out?

At what stage of event planning should considerations of health and safety be included?

What are the three main implementation strategies for a drugs management policy?

Which two of these five areas are not part of the marketing planning process?

Why is segmentation an important aspect of marketing?

A triple bottom line (TBL) risk assessment is concerned with which kinds of risks?

Which of the following are included in the '7Ps' of the event marketing mix?

Introduction to Events Management, and Managing Event Projects

Event Operations, and Event Design and Production

Event Finance, and Managing the Event Human Resource

Mega-Events, and Sporting Events

Corporate Events, and Events in the Public and Third Sectors

Cultural Events and Festivals,event Impacts, Sustainability, Legacy, and Events and the Media

Filters