Deck 17: Preparing Global Business Correspondence and Internal Reports

Question 1

In a letter, the inside address is the address of the person receiving the letter.

Answer 1

True

Question 2

___ are traditionally structured in four steps: first paragraph, gratitude and apology; second paragraph, empathy; third paragraph, solution; and fourth, conclusion.

A) Cover letters for RFP responses
B) Response to complaint letters
C) Unsolicited new business letters
D) Formal business letters

Answer 2

B

Question 3

What term is used for etiquette when communicating with government officials, members of the diplomatic corps, religious leaders, military officers, certain professions, and royalty?

A) Proper protocol
B) Robert's Rules of Order
C) Boolean logic
D) Netiquette

Answer 3

A

Question 4

___ can be structured differently, but they usually provide brief information on the location, purpose, topics, and time allocation of the meeting.

A) Meeting agendas
B) Activity reports
C) Meeting minutes
D) Conference reports

Question 5

Which source for running and recording meetings is widely used in academic departmental and committee meetings and board of director meetings for nonprofits, among other voluntary associations?

A) Roberts' Rules of Order
B) Debrett's
C) Emily Post Etiquette
D) Protocol Red Book

Question 6

What are the primary purposes of activity reports?

A) Help determine right terms to track, thereby saving time and money, particularly when searching content online and from library databases.
B) Provide frequent updates on traditional media coverage and social media content, whether it is positive, negative, or neutral, thereby securing useful intelligence.
C) Capture the essentials of the meeting-key discussion points, major decisions, change of plans, immediate next steps and responsibilities, and date for the next meeting.
D) Provide an overview on PR accomplishments, completed work, and work in progress during specific timeframes.

Question 7

Why do public relations staff prepare media monitoring reports?

A) Provide an overview on PR accomplishments, completed work, and work in progress during specific timeframes.
B) Capture essentials of meeting-key discussion points, major decisions, change of plans, immediate next steps and responsibilities, and date for next meeting.
C) Provide frequent updates on traditional media coverage and social media content, whether it is positive, negative, or neutral, thereby securing useful and timely intelligence.
D) Helps determine right terms to track, thereby saving time and money, particularly when searching content online and from library databases.

Question 8

What is the term used for customizing database searches with AND, OR, and NOT?

A) Boolean logic
B) Cision logic
C) Aesop's logic
D) Dewey logic

Question 9

List four different topics/situations that may require formal letters in public relations.

Question 10

The ___ style delays the purpose of the letter by starting with gratitude or comments about the seasons or one's health.

A) direct
B) courtesy copy
C) quasi-inductive
D) salutation

Question 11

What part of a formal letter includes Dear followed by the person's courtesy title and last name, such as Dear Mr. Jones, (or Dear Joseph, if on a first-name basis)?

A) Complimentary close
B) Salutation
C) Inside address
D) Identification notation

Question 12

The salutation is the part of the letter before the signature, such as Yours sincerely in business letters.

Question 13

All formal letters must have postscripts.

Question 14

Copy notations are used if a formal letter is distributed to another person or people.

Question 15

The abbreviation followed by a colon, CC:, refers to documents that do not identify distribution of recipients receiving copies.

Question 16

Meeting minutes must record every word spoken at a meeting.

Question 17

A conference report is another term for meeting minutes.

Question 18

Global agencies conducting work in multiple markets traditionally prepare separate activity reports for each office.

Question 19

A tracking report is another term for a media monitoring report.

Question 20

List six components that would be included in a meeting agenda, whether with specific or unspecific timeframes.