Question 1

List four different topics/situations that may require formal letters in public relations.

Accepted Answer

Page 431. Confirmations of job offers; confirmations of project work; sales letters to prospective clients; cover letters accompanying printed PR proposals; confirmations of renewal contracts with clients; cover letters with other legal documents; pitch letters to journalists with product samples; recommendation letters; job resignations or contract terminations.

Question 2

What part of a formal letter includes Dear followed by the person's courtesy title and last name, such as Dear Mr. Jones, (or Dear Joseph, if on a first-name basis)?

Accepted Answer

A)  Complimentary close 
B)  Salutation 
C)  Inside address 
D)  Identification notation 
A)  Complimentary close 
B)  Salutation 
C)  Inside address 
D)  Identification notation B

Question 3

The salutation is the part of the letter before the signature, such as Yours sincerely in business letters.

Accepted Answer

A) True 
 B)False  False

Question 4

Why do public relations staff prepare media monitoring reports?

Accepted Answer

A)  Provide an overview on PR accomplishments, completed work, and work in progress during specific timeframes. 
B)  Capture essentials of meeting-key discussion points, major decisions, change of plans, immediate next steps and responsibilities, and date for next meeting. 
C)  Provide frequent updates on traditional media coverage and social media content, whether it is positive, negative, or neutral, thereby securing useful and timely intelligence. 
D)  Helps determine right terms to track, thereby saving time and money, particularly when searching content online and from library databases. 
A)  Provide an overview on PR accomplishments, completed work, and work in progress during specific timeframes. 
B)  Capture essentials of meeting-key discussion points, major decisions, change of plans, immediate next steps and responsibilities, and date for next meeting. 
C)  Provide frequent updates on traditional media coverage and social media content, whether it is positive, negative, or neutral, thereby securing useful and timely intelligence. 
D)  Helps determine right terms to track, thereby saving time and money, particularly when searching content online and from library databases.

Question 5

Which source for running and recording meetings is widely used in academic departmental and committee meetings and board of director meetings for nonprofits, among other voluntary associations?

Accepted Answer

A)  Roberts' Rules of Order 
B)  Debrett's 
C)  Emily Post Etiquette 
D)  Protocol Red Book 
A)  Roberts' Rules of Order 
B)  Debrett's 
C)  Emily Post Etiquette 
D)  Protocol Red Book

Question 6

The ___ style delays the purpose of the letter by starting with gratitude or comments about the seasons or one's health.

Accepted Answer

A)  direct 
B)  courtesy copy 
C)  quasi-inductive 
D)  salutation 
A)  direct 
B)  courtesy copy 
C)  quasi-inductive 
D)  salutation

Question 7

A conference report is another term for meeting minutes.

Accepted Answer

A) True 
 B)False

Question 8

Global agencies conducting work in multiple markets traditionally prepare separate activity reports for each office.

Accepted Answer

A) True 
 B)False

Question 9

What is the term used for customizing database searches with AND, OR, and NOT?

Accepted Answer

A)  Boolean logic 
B)  Cision logic 
C)  Aesop's logic 
D)  Dewey logic 
A)  Boolean logic 
B)  Cision logic 
C)  Aesop's logic 
D)  Dewey logic

Question 10

List six components that would be included in a meeting agenda, whether with specific or unspecific timeframes.

Accepted Answer

The answer of List six components that would be included...

Question 11

What are the primary purposes of activity reports?

Accepted Answer

A)  Help determine right terms to track, thereby saving time and money, particularly when searching content online and from library databases. 
B)  Provide frequent updates on traditional media coverage and social media content, whether it is positive, negative, or neutral, thereby securing useful intelligence. 
C)  Capture the essentials of the meeting-key discussion points, major decisions, change of plans, immediate next steps and responsibilities, and date for the next meeting. 
D)  Provide an overview on PR accomplishments, completed work, and work in progress during specific timeframes. 
A)  Help determine right terms to track, thereby saving time and money, particularly when searching content online and from library databases. 
B)  Provide frequent updates on traditional media coverage and social media content, whether it is positive, negative, or neutral, thereby securing useful intelligence. 
C)  Capture the essentials of the meeting-key discussion points, major decisions, change of plans, immediate next steps and responsibilities, and date for the next meeting. 
D)  Provide an overview on PR accomplishments, completed work, and work in progress during specific timeframes.

Question 12

In a letter, the inside address is the address of the person receiving the letter.

Accepted Answer

A) True 
 B)False

Question 13

A tracking report is another term for a media monitoring report.

Accepted Answer

A) True 
 B)False

Question 14

The abbreviation followed by a colon, CC:, refers to documents that do not identify distribution of recipients receiving copies.

Accepted Answer

A) True 
 B)False

Question 15

Meeting minutes must record every word spoken at a meeting.

Accepted Answer

A) True 
 B)False

Question 16

Copy notations are used if a formal letter is distributed to another person or people.

Accepted Answer

A) True 
 B)False

Question 17

What term is used for etiquette when communicating with government officials, members of the diplomatic corps, religious leaders, military officers, certain professions, and royalty?

Accepted Answer

A)  Proper protocol 
B)  Robert's Rules of Order 
C)  Boolean logic 
D)  Netiquette 
A)  Proper protocol 
B)  Robert's Rules of Order 
C)  Boolean logic 
D)  Netiquette

Question 18

___ can be structured differently, but they usually provide brief information on the location, purpose, topics, and time allocation of the meeting.

Accepted Answer

A)  Meeting agendas 
B)  Activity reports 
C)  Meeting minutes 
D)  Conference reports 
A)  Meeting agendas 
B)  Activity reports 
C)  Meeting minutes 
D)  Conference reports

Question 19

All formal letters must have postscripts.

Accepted Answer

A) True 
 B)False

Question 20

___ are traditionally structured in four steps: first paragraph, gratitude and apology; second paragraph, empathy; third paragraph, solution; and fourth, conclusion.

Accepted Answer

A)  Cover letters for RFP responses 
B)  Response to complaint letters 
C)  Unsolicited new business letters 
D)  Formal business letters 
A)  Cover letters for RFP responses 
B)  Response to complaint letters 
C)  Unsolicited new business letters 
D)  Formal business letters

List four different topics/situations that may require formal letters in public relations.

What part of a formal letter includes Dear followed by the person's courtesy title and last name, such as Dear Mr. Jones, (or Dear Joseph, if on a first-name basis)?

The salutation is the part of the letter before the signature, such as Yours sincerely in business letters.

Why do public relations staff prepare media monitoring reports?

Which source for running and recording meetings is widely used in academic departmental and committee meetings and board of director meetings for nonprofits, among other voluntary associations?

The ___ style delays the purpose of the letter by starting with gratitude or comments about the seasons or one's health.

A conference report is another term for meeting minutes.

Global agencies conducting work in multiple markets traditionally prepare separate activity reports for each office.

What is the term used for customizing database searches with AND, OR, and NOT?

List six components that would be included in a meeting agenda, whether with specific or unspecific timeframes.

What are the primary purposes of activity reports?

In a letter, the inside address is the address of the person receiving the letter.

A tracking report is another term for a media monitoring report.

The abbreviation followed by a colon, CC:, refers to documents that do not identify distribution of recipients receiving copies.

Meeting minutes must record every word spoken at a meeting.

Copy notations are used if a formal letter is distributed to another person or people.

What term is used for etiquette when communicating with government officials, members of the diplomatic corps, religious leaders, military officers, certain professions, and royalty?

___ can be structured differently, but they usually provide brief information on the location, purpose, topics, and time allocation of the meeting.

All formal letters must have postscripts.

___ are traditionally structured in four steps: first paragraph, gratitude and apology; second paragraph, empathy; third paragraph, solution; and fourth, conclusion.

Exploring the Evolution of English As Globish

Understanding Global Perspectives in Public Relations

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Crafting Global News Releases for Mainstream and Social Media

Composing Global Media Kits and Online Newsrooms

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Shaping Speeches and Scripts

Controlling Content With Brand Journalism and Corporate-Produced Materials

Creating and Presenting Public Relations Plans for Local or Global Markets

Filters

Exam 17: Preparing Global Business Correspondence and Internal Reports

List four different topics/situations that may require formal letters in public relations.

What part of a formal letter includes Dear followed by the person's courtesy title and last name, such as Dear Mr. Jones, (or Dear Joseph, if on a first-name basis)?

The salutation is the part of the letter before the signature, such as Yours sincerely in business letters.

Why do public relations staff prepare media monitoring reports?

Which source for running and recording meetings is widely used in academic departmental and committee meetings and board of director meetings for nonprofits, among other voluntary associations?

The ___ style delays the purpose of the letter by starting with gratitude or comments about the seasons or one's health.

A conference report is another term for meeting minutes.

Global agencies conducting work in multiple markets traditionally prepare separate activity reports for each office.

What is the term used for customizing database searches with AND, OR, and NOT?

List six components that would be included in a meeting agenda, whether with specific or unspecific timeframes.

What are the primary purposes of activity reports?

In a letter, the inside address is the address of the person receiving the letter.

A tracking report is another term for a media monitoring report.

The abbreviation followed by a colon, CC:, refers to documents that do not identify distribution of recipients receiving copies.

Meeting minutes must record every word spoken at a meeting.

Copy notations are used if a formal letter is distributed to another person or people.

What term is used for etiquette when communicating with government officials, members of the diplomatic corps, religious leaders, military officers, certain professions, and royalty?

___ can be structured differently, but they usually provide brief information on the location, purpose, topics, and time allocation of the meeting.

All formal letters must have postscripts.

___ are traditionally structured in four steps: first paragraph, gratitude and apology; second paragraph, empathy; third paragraph, solution; and fourth, conclusion.

Exploring the Evolution of English As Globish

Understanding Global Perspectives in Public Relations

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Crafting Global News Releases for Mainstream and Social Media

Composing Global Media Kits and Online Newsrooms

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Shaping Speeches and Scripts

Controlling Content With Brand Journalism and Corporate-Produced Materials

Creating and Presenting Public Relations Plans for Local or Global Markets

Filters