Deck 5: The Nature and Sources of Secondary Business Data

Question 1

Data used for research that is not gathered directly and purposefully for the project under consideration is termed _____.

A) indirect data
B) derived data
C) primary data
D) secondary data
E) compiled data

Answer 1

D

Question 2

Lee is using data from the U.S. Bureau of Labor to determine the trend in U.S. incomes over the past 75 years. This data was collected for some other purpose, but Harold finds it useful in his research. Lee is using what type of data in his research?

A) primary data
B) secondary data
C) internal data
D) domestic data
E) trend data

Answer 2

B

Question 3

Which discipline has traditionally been the leading user of secondary data for both descriptive and explanatory purposes?

A) marketing
B) management
C) economics
D) accounting
E) finance

Answer 3

C

Question 4

A useful way to categorize secondary data is by _____.

A) format, scope, and usefulness
B) age, magnitude, and scope
C) source, format, and type
D) source, time frame, and magnitude
E) time frame, magnitude, and scope

Question 5

Secondary data that comes from within the company is referred to a(n) _____ source.

A) internal
B) external
C) primary
D) secondary
E) preferred

Question 6

All companies gather sales data for many reasons, the primary one being able to determine the company's earnings and thus taxes owed to the government. However, sales data are useful for many research purposes. Sales data are an example of which type of source of secondary data?

A) primary
B) preferred
C) internal
D) single source
E) organic

Question 7

When secondary data is obtained outside the company, it is considered a(n) _____ source.

A) inferior
B) sufficient
C) preferred
D) internal
E) external

Question 8

Arbritron is a company that provides radio audience data, which is often used to determine the price of advertising time. This is an example of a(n) _____ source of secondary data.

A) internal
B) professional
C) sufficient
D) external
E) specialized

Question 9

Which of the following can be an external provider of secondary data?

A) local governments
B) industry and professional associations
C) supranational organizations such as the European Union
D) commercial enterprises
E) all of the above

Question 10

Which type of secondary data is repeatedly collected as part of longitudinal studies?

A) repetitive
B) single source
C) ad hoc
D) cross-sectional
E) time series

Question 11

Gross domestic product (GDP) data has been collected and reported by the government for many years, and researchers can use this data to compare company performance over time with the country's output. The fact that GDP data has been collected over a long period of time implies it is an example of which type of secondary data?

A) time series
B) internal
C) syndicated
D) financial
E) cross-sectional

Question 12

Which type of secondary data is best used to compare findings across different markets?

A) single source
B) multiple source
C) syndicated
D) time series
E) cross-sectional

Question 13

If a company is interested in examining economic and social factors impacting sales across its business units located in different regions of the country, which type of secondary data will be most useful?

A) comparative
B) consolidated
C) cross-sectional
D) distributed
E) syndicated

Question 14

All of the following are examples of internal sources of secondary data EXCEPT _____.

A) company financial reports and records
B) primary data from prior studies
C) minutes of meetings
D) census data on population trends
E) customer complaint records

Question 15

Which of the following is a useful secondary data source of quality data about the people and economy of the U.S?

A) Federal Research System
B) U.S. Food and Drug Administration
C) Federal Trade Commission
D) U.S. Trade Department
E) U.S. Census Bureau

Question 16

All of the following are advantages of secondary data EXCEPT _____.

A) avoids respondent fatigue
B) customization
C) capacity for evaluation
D) resource efficiency
E) potential for new insights

Question 17

All of the following are disadvantages of secondary data EXCEPT _____.

A) access complications
B) quality concerns regarding the source, data collection methods, and definitions of constructs and variables
C) misalignment of purpose
D) age of data
E) potential for triangulation

Question 18

Which of the following involves evaluating the accuracy of secondary data by looking at the same data from multiple sources or by evaluating trends to see if there is any questionable data at a particular time?

A) comparative analysis
B) cross-sectional analysis
C) longitudinal analysis
D) multi-method analysis
E) cross-sectional analysis

Question 19

Gordon is conducting research on strategic marketing and needs data on the value of brands, such as Coca-Cola, Google, and Apple. There are multiple sources of brand valuation data, such as BrandZ and Interbrand. Which type of analysis will Gordon be conducting when he evaluates the accuracy of brand valuation data by looking at it from multiple sources?

A) cross-sectional analysis
B) redundancy analysis
C) longitudinal analysis
D) validation analysis
E) comparative analysis

Question 20

Which of the following pertains to comparing findings across time to identify trends or seasonal patterns?

A) longitudinal analysis
B) cross-sectional analysis
C) comparative analysis
D) temporal analysis
E) trend analysis

Question 21

If a researcher is interested in examining the employee turnover rate over time to determine if there are any trends or patterns that can be identified, which type of analysis is appropriate?

A) trend analysis
B) temporal analysis
C) cross-sectional analysis
D) longitudinal analysis
E) comparative analysis

Question 22

Which type of analysis is used when a researcher wants to compare findings across various clusters or market segments at a particular time to identify points of difference or similarity in performance or response patterns?

A) trend analysis
B) cross-sectional analysis
C) longitudinal analysis
D) comparative analysis
E) simultaneous analysis

Question 23

Boeing has manufacturing plants in Washington and South Carolina, the former being a unionized plant while the latter is not. The company is interested in determining if employee satisfaction, safety records, and quality control are influenced by this factor. Which type of analysis is appropriate to conduct this research?

A) primary analysis
B) dyad analysis
C) cross-sectional analysis
D) comparative analysis
E) objective analysis

Question 24

Which of the following can arise when secondary data and the conclusions drawn from the data are reexamined?

A) reliability
B) redundancy
C) new insights
D) triangulation
E) validity

Question 25

Which disadvantage of secondary data has been mitigated by the growth of the Internet?

A) misalignment of purpose
B) access complications
C) quality concerns
D) age of data
E) capacity for evaluation

Question 26

All of the following are elements of the research design that should be examined when evaluating secondary data EXCEPT _____.

A) objective
B) reputation of data provider
C) report structure
D) examined relationships
E) definition of constructs

Question 27

Which of the following is important when evaluating the data collection methods of a secondary data source?

A) sampling
B) expertise
C) objective
D) report structure
E) definition of constructs

Question 28

Which of the following is difficult to establish with any degree of certainty when evaluating secondary data with respect to evaluating data collection methods and often requires judgment?

A) definition of constructs
B) discrimination
C) measurement stability
D) causality
E) measurement validity

Question 29

If a technique does not truly measure the topic of interest, _____ can arise.

A) misalignment of purpose
B) discrimination
C) subjectivity
D) measurement bias
E) objectivity

Question 30

Which of the following is an ethical issue related to the use of secondary data?

A) attempting to use the data when the specificity of the research question requires that primary data be obtained
B) insisting on collecting primary data when appropriate secondary data is inexpensive or even free
C) using secondary data gathered under guarantees of anonymity in a manner that may undermine that initial promise
D) using secondary data that has been collected using questionable methods
E) all of the above

Question 31

Secondary data cannot answer research questions adequately.

Question 32

Secondary data may come from governmental entities and/or international agencies.

Question 33

Secondary data is limited to being quantitative in nature.

Question 34

There are very few sources of secondary data for researchers.

Question 35

The AIDA concept stages are Awareness, Information, Desire and Action.

Question 36

Secondary data is more costly than primary data.

Question 37

Longitudinal analysis is used when a researcher wants to compare findings across various clusters or market segments.

Question 38

Reexamination of secondary data and the conclusions extracted from the data gives a researcher the opportunity to develop new insights.

Question 39

Lack of familiarity with the initial motivation and processes followed when gathering original data is a potential weakness with using secondary data.

Question 40

When determining the quality of secondary business data, the source, research design and data collections need to be evaluated.

Question 41

Measurement validity is easy to establish with certainty when considering secondary data.

Question 42

Measurement bias can arise when a technique does not truly measure the topic of interest.

Question 43

There are no ethical dilemmas to consider when deciding to use secondary data.

Question 44

It is important for researchers to ensure that data used from other sources is relevant and was collected in an appropriate way when drawing inferences and conclusions within their studies.

Question 45

Specially commissioned research which does not include a fully specified research design may provide compromised results for researchers when looking at secondary data.

Question 46

Define secondary data and compare and contrast internal and external sources. Provide an example of each.

Question 47

Compare and contrast time series and cross-sectional secondary data and discuss an example research design where each would be appropriate.

Question 48

How should researchers evaluate the quality of secondary business data?

Question 49

Discuss ethical issues related to the use of secondary data and the moral obligations of the researcher.

Question 50

What are the advantages of using secondary data for the researcher?

Question 51

Discuss the disadvantages of using secondary data.