Question 1

There are no ethical dilemmas to consider when deciding to use secondary data.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following is an ethical issue related to the use of secondary data?

Accepted Answer

A)  attempting to use the data when the specificity of the research question requires that primary data be obtained 
B)  insisting on collecting primary data when appropriate secondary data is inexpensive or even free 
C)  using secondary data gathered under guarantees of anonymity in a manner that may undermine that initial promise 
D)  using secondary data that has been collected using questionable methods 
E)  all of the above 
A)  attempting to use the data when the specificity of the research question requires that primary data be obtained 
B)  insisting on collecting primary data when appropriate secondary data is inexpensive or even free 
C)  using secondary data gathered under guarantees of anonymity in a manner that may undermine that initial promise 
D)  using secondary data that has been collected using questionable methods 
E)  all of the above E

Question 3

All of the following are examples of internal sources of secondary data EXCEPT _____.

Accepted Answer

A)  company financial reports and records 
B)  primary data from prior studies 
C)  minutes of meetings 
D)  census data on population trends 
E)  customer complaint records 
A)  company financial reports and records 
B)  primary data from prior studies 
C)  minutes of meetings 
D)  census data on population trends 
E)  customer complaint records D

Question 4

Discuss the disadvantages of using secondary data.

Accepted Answer

The answer of Discuss the disadvantages of using secondary data....

Question 5

All of the following are disadvantages of secondary data EXCEPT _____.

Accepted Answer

A)  access complications 
B)  quality concerns regarding the source, data collection methods, and definitions of constructs and variables 
C)  misalignment of purpose 
D)  age of data 
E)  potential for triangulation 
A)  access complications 
B)  quality concerns regarding the source, data collection methods, and definitions of constructs and variables 
C)  misalignment of purpose 
D)  age of data 
E)  potential for triangulation

Question 6

Which disadvantage of secondary data has been mitigated by the growth of the Internet?

Accepted Answer

A)  misalignment of purpose 
B)  access complications 
C)  quality concerns 
D)  age of data 
E)  capacity for evaluation 
A)  misalignment of purpose 
B)  access complications 
C)  quality concerns 
D)  age of data 
E)  capacity for evaluation

Question 7

Longitudinal analysis is used when a researcher wants to compare findings across various clusters or market segments.

Accepted Answer

A) True 
 B)False

Question 8

If a technique does not truly measure the topic of interest, _____ can arise.

Accepted Answer

A)  misalignment of purpose 
B)  discrimination 
C)  subjectivity 
D)  measurement bias 
E)  objectivity 
A)  misalignment of purpose 
B)  discrimination 
C)  subjectivity 
D)  measurement bias 
E)  objectivity

Question 9

There are very few sources of secondary data for researchers.

Accepted Answer

A) True 
 B)False

Question 10

Boeing has manufacturing plants in Washington and South Carolina, the former being a unionized plant while the latter is not. The company is interested in determining if employee satisfaction, safety records, and quality control are influenced by this factor. Which type of analysis is appropriate to conduct this research?

Accepted Answer

A)  primary analysis 
B)  dyad analysis 
C)  cross-sectional analysis 
D)  comparative analysis 
E)  objective analysis 
A)  primary analysis 
B)  dyad analysis 
C)  cross-sectional analysis 
D)  comparative analysis 
E)  objective analysis

Question 11

It is important for researchers to ensure that data used from other sources is relevant and was collected in an appropriate way when drawing inferences and conclusions within their studies.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is a useful secondary data source of quality data about the people and economy of the U.S?

Accepted Answer

A)  Federal Research System 
B)  U.S. Food and Drug Administration 
C)  Federal Trade Commission 
D)  U.S. Trade Department 
E)  U.S. Census Bureau 
A)  Federal Research System 
B)  U.S. Food and Drug Administration 
C)  Federal Trade Commission 
D)  U.S. Trade Department 
E)  U.S. Census Bureau

Question 13

Reexamination of secondary data and the conclusions extracted from the data gives a researcher the opportunity to develop new insights.

Accepted Answer

A) True 
 B)False

Question 14

Measurement bias can arise when a technique does not truly measure the topic of interest.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following can arise when secondary data and the conclusions drawn from the data are reexamined?

Accepted Answer

A)  reliability 
B)  redundancy 
C)  new insights 
D)  triangulation 
E)  validity 
A)  reliability 
B)  redundancy 
C)  new insights 
D)  triangulation 
E)  validity

Question 16

How should researchers evaluate the quality of secondary business data?

Accepted Answer

The answer of How should researchers evaluate the quality of...

Question 17

Secondary data is limited to being quantitative in nature.

Accepted Answer

A) True 
 B)False

Question 18

When determining the quality of secondary business data, the source, research design and data collections need to be evaluated.

Accepted Answer

A) True 
 B)False

Question 19

Which discipline has traditionally been the leading user of secondary data for both descriptive and explanatory purposes?

Accepted Answer

A)  marketing 
B)  management 
C)  economics 
D)  accounting 
E)  finance 
A)  marketing 
B)  management 
C)  economics 
D)  accounting 
E)  finance

Question 20

Lack of familiarity with the initial motivation and processes followed when gathering original data is a potential weakness with using secondary data.

Accepted Answer

A) True 
 B)False

There are no ethical dilemmas to consider when deciding to use secondary data.

Which of the following is an ethical issue related to the use of secondary data?

All of the following are examples of internal sources of secondary data EXCEPT _____.

Discuss the disadvantages of using secondary data.

All of the following are disadvantages of secondary data EXCEPT _____.

Which disadvantage of secondary data has been mitigated by the growth of the Internet?

Longitudinal analysis is used when a researcher wants to compare findings across various clusters or market segments.

If a technique does not truly measure the topic of interest, _____ can arise.

There are very few sources of secondary data for researchers.

It is important for researchers to ensure that data used from other sources is relevant and was collected in an appropriate way when drawing inferences and conclusions within their studies.

Which of the following is a useful secondary data source of quality data about the people and economy of the U.S?

Reexamination of secondary data and the conclusions extracted from the data gives a researcher the opportunity to develop new insights.

Measurement bias can arise when a technique does not truly measure the topic of interest.

Which of the following can arise when secondary data and the conclusions drawn from the data are reexamined?

How should researchers evaluate the quality of secondary business data?

Secondary data is limited to being quantitative in nature.

When determining the quality of secondary business data, the source, research design and data collections need to be evaluated.

Which discipline has traditionally been the leading user of secondary data for both descriptive and explanatory purposes?

Lack of familiarity with the initial motivation and processes followed when gathering original data is a potential weakness with using secondary data.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Measurement and Scaling

Questionnaire Design

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

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Exam 5: The Nature and Sources of Secondary Business Data

There are no ethical dilemmas to consider when deciding to use secondary data.

Which of the following is an ethical issue related to the use of secondary data?

All of the following are examples of internal sources of secondary data EXCEPT _____.

Discuss the disadvantages of using secondary data.

All of the following are disadvantages of secondary data EXCEPT _____.

Which disadvantage of secondary data has been mitigated by the growth of the Internet?

Longitudinal analysis is used when a researcher wants to compare findings across various clusters or market segments.

If a technique does not truly measure the topic of interest, _____ can arise.

There are very few sources of secondary data for researchers.

It is important for researchers to ensure that data used from other sources is relevant and was collected in an appropriate way when drawing inferences and conclusions within their studies.

Which of the following is a useful secondary data source of quality data about the people and economy of the U.S?

Reexamination of secondary data and the conclusions extracted from the data gives a researcher the opportunity to develop new insights.

Measurement bias can arise when a technique does not truly measure the topic of interest.

Which of the following can arise when secondary data and the conclusions drawn from the data are reexamined?

How should researchers evaluate the quality of secondary business data?

Secondary data is limited to being quantitative in nature.

When determining the quality of secondary business data, the source, research design and data collections need to be evaluated.

Which discipline has traditionally been the leading user of secondary data for both descriptive and explanatory purposes?

Lack of familiarity with the initial motivation and processes followed when gathering original data is a potential weakness with using secondary data.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Measurement and Scaling

Questionnaire Design

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters