Deck 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

Question 1

Commitment can be understood as a part of identification.

Answer 1

False

Question 2

Which of the following disciplines attempts to understand organizations through the combination of two main paradigms of organizations?

A)Public relations
B)Market communication
C)Management communication
D)Business communication

Answer 2

Management communication

Question 3

Both identification and commitment provide an answer to the question of how an individual defines his- or herself through an organization.

Answer 3

False

Question 4

Organizational commitment refers exclusively to the commitment of employees.

Question 5

Organizational commitment is the form of a relationship between an individual and a company.

Question 6

Calculative approach is based on the exchange approach to studying commitment.

Question 7

Affective commitment is based on the exchange approach to studying commitment.

Question 8

Which of the following statements best describe the primary function of corporate communication?

A)Corporate communication is in the function of corporate identity.
B)Corporate communication represents a link between identity, image and the corporate story.
C)Corporate communication represents a link between identity, image, and organizational identification.
D)Corporate communication represents a link between identity, image, and organizational commitment.

Question 9

Which of the following models primarily concentrates on the question of whether CSR contributes to the company' profitability and competitiveness?

A)Nordic-Dutch model
B)Anglo-Saxon model
C)Latin model
D)German model

Question 10

The post-socialist model of CSR seeking balance between:

A)The Anglo-Saxon model and the tendency towards bigger competitiveness
B)The Latin model and the tendency towards bigger competitiveness
C)The Anglo-Saxon model and establishing social dialogue with various stakeholders
D)The Latin model and establishing social dialogue with various stakeholders

Question 11

Which of the following categories of reporting CSR refers to legally prescribed regulations?

A)Legal disclosure
B)Solicited disclosure
C)Voluntary disclosure
D)Mandatory disclosure

Question 12

Which of the following stakeholder categories does not require a response from the management?

A)Demanding stakeholders
B)Dominant stakeholders
C)Dependent stakeholders
D)Definite stakeholders

Question 13

When companies choose to deny its responsibilities towards its stakeholders and do less than is demanded of them their response can be described as:

A)Proactive
B)Defensive
C)Reactive
D)Adapted

Question 14

In which step of the employer branding should a company formulate a statement which provides reasons why working for a company is a great career opportunity?

A)First step
B)Second step
C)Third step
D)Fourth step

Question 15

Which of the following elements does not act as a dimension of brand architecture?

A)Visual identity of brands
B)Number and types of brands
C)Relationships among different brands
D)Networks of key stakeholders

Question 16

What type of structure of corporate brand presents corporate brand in its purest form?

A)Mono brand
B)Shadow endorsement
C)Monolithic
D)Strong endorsement

Question 17

Identification directly influences consumers' satisfaction and brand preference.

Question 18

Informal communication acts as an integral part of an organization and cannot be avoided.

Question 19

Corporate image is stable and unchangeable.

Question 20

Consumers without knowledge of a certain company cannot form a corporate image of the same company.

Question 21

Corporate image is created only through individuals' direct experience with a company.

Question 22

Business success of an organization has an influence on corporate image.

Question 23

A company has many images.

Question 24

Company's characteristics, such as size, branch, products/services, and employees, represent one determinant of corporate image.

Question 25

Corporate image can act as a substitute for reality.

Question 26

Since image is constructed by the individual, companies hardly do anything to manage their image.

Question 27

Corporate reputation is a specific type of corporate association.

Question 28

Unlike corporate image, which is formed over time, reputation relates to an individual's momentary perception of a company.

Question 29

Corporate reputation is a dynamic concept.

Question 30

Reputation is an aggregate of many personal judgements about the company's credibility, reliability, responsibility, and trustworthiness.

Question 31

Corporate image resides inside the consumer's mind.

Question 32

Formation of corporate associations can be defined as a one-dimensional process.

Question 33

Word of mouth falls into the category of informal communication.

Question 34

Companies cannot influence organic (informal information), but can have an effect on stimulated (informal) information.

Question 35

Informal communication act as the media with a relatively weak influence on individuals and their perceptions.

Question 36

In the context of corporate communication sources of informal communication are often perceived more trustworthy than the official (corporate) sources.

Question 37

One of the rules of corporate communication management states that companies should never encourage individuals to disseminate information about them.

Question 38

Corporate associations are mostly unrelated to a company's identity traits, image, and reputation.

Question 39

Corporate associations by themselves cannot act as a source of influence on consumers' decisions and behaviour.

Question 40

The concept of anthropomorphization is closely connected to processes of perception.

Question 41

Anthropomorphization helps individuals reduce the complexity of the environment and experience.

Question 42

Cognitive maps which are used by individuals to describe companies are inherently different from those that they use to describe other people.

Question 43

Individuals use separate categories of attributes/traits for describing people and companies.

Question 44

Individuals describe people or companies by either using mainly identity characteristics or by primarily using determinants of identity traits.

Question 45

Reputation evolves on the basis of recognizable positive or negative characteristics (of a company)

Question 46

Corporate reputation does not vary across different stakeholder groups.

Question 47

Essentially, the organizational identification is a process oriented towards external stakeholders.

Question 48

Identification is one of the consequences of corporate communication.

Question 49

Identification with an organization does not affect an individual's own identity.

Question 50

An individual can develop only a positive type of identification with the company.

Question 51

The more an individual identifies itself with an organization, the more he/she is receptive to organizational messages.

Question 52

Identification with an organization can influence an individual's behaviour and his/her reactions to the organization with which he/she identifies.

Question 53

An individual cannot simultaneously identify him/herself with, for example, his/her co-workers and his/her profession.

Question 54

An individual can only identify with an organization if he/she has a physical type of membership in an organization.

Question 55

Disidentification means that individuals define their self-image by differentiating themselves from an organization.

Question 56

Disidentification is a synonym for cognitive apathy of individuals in relation to a company.

Question 57

Group identification could be defined as high-order identification.

Question 58

Since corporate identification is more important for company's success, companies should express it more clearly that group identification.

Question 59

In developed countries trust of multiple stakeholders in companies has never been higher.

Question 60

Trust arises exclusively from an individual's own experience with the company.

Question 61

Reputation should be measured as an aggregate of stakeholder interests.

Question 62

Company's recognition is a precondition for a company to develop reputation among stakeholders.

Question 63

The RQ model is an example of an overall reputation measurement model.

Question 64

Corporate reputation acts independently from corporate identity.

Question 65

Information about how others see the organization has no influence on employees' perceptions of organizational identity.

Question 66

Perceived external prestige can increase the identification of consumers with the organization.

Question 67

Reputation is a source of company's competitive advantage.

Question 68

Trust is the amount of confidence that individuals have in institution.

Question 69

Since trust is a consequence of previous interactions of an individual with a company, it is mainly past- and present-oriented.

Question 70

Trust arises when interests of individuals are vulnerable and dependent on other people's behaviour.

Question 71

Trust can be acquired by force, if necessary.

Question 72

Trust has an important influence on the exchange between the organization and its stakeholders.

Question 73

Individuals usually identify themselves with brands which have a strong reputation.

Question 74

Discuss the meaning of corporate brand architecture in relation to its business units.

Question 75

Discuss the role of power in the context of the relationship between the organization and its stakeholders.

Question 76

Examine the key tasks of corporate communication in the context of stakeholder management.

Question 77

What is the main difference between participation, collaboration, and partnership as individual stages in stakeholder involvement in organizational processes?

Question 78

What is the role of stories in the context of organizations?

Question 79

What are the characteristics of a successful corporate story?

Question 80

Outline the model of key protagonists and factors of a corporate story and discuss the ways of its use.