Exam 13: Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

The unitary approach to organizations is accepted in the field of public relations, market communication, and management communication.

Which of the following effects arise when a company only focuse(s) on corporate identification?

One of the rules of corporate communication management states that companies should never encourage individuals to disseminate information about them.

Corporate reputation is a specific type of corporate association.

Business communication sees communication primarily as a 'social glue'.

A high level of external reputation negatively influences the inclination towards the support by the corporate brand.

How would you describe the relationship between employer and internal branding?

The main goals of an organization reveal its communication strategies.

The outside-in approach to communicating CSR emphasizes the role of employees.

What is the purpose of the ACID test and what are the three steps that have to be followed when performing this test?

Reputation is an aggregate of many personal judgements about the company's credibility, reliability, responsibility, and trustworthiness.

Name the types of commitment to a company and compare them to each other.

One of the main tasks of corporate branding is related to brand architecture.

Disidentification is a synonym for cognitive apathy of individuals in relation to a company.

Company's recognition is a precondition for a company to develop reputation among stakeholders.

Corporate identity performs tasks inside and outside of an organization.

In relation to which of the following activities does management uses corporate brands?

Affective commitment is based on the exchange approach to studying commitment.

A company's public image is negatively affected by corporate advertising.

Which of the following models primarily concentrates on the question of whether CSR contributes to the company' profitability and competitiveness?