Deck 6: Situational Analysis: Defining Stakeholders

Question 1

Publics whose support is required to achieve the public relations goal are called:

A) Tangential publics
B) Intervening publics
C) Stakeholder publics
D) Audiences
E) Key publics.

Answer 1

Key publics.

Question 2

---------- stakeholders are the potential targets of messages directed at groups in an organization.

A) Internal
B) External
C) Intrinsic
D) Extrinsic
E) Constituencies.

Answer 2

Internal

Question 3

The news media and opinion leaders are examples of:

A) Internal publics
B) External publics
C) Intervening publics
D) Audiences
E) None of the above.

Answer 3

Intervening publics

Question 4

---------segmentation is based on such attributes as gender, age, educational background, marital status, ethnicity, religion, race, occupation, position within organization, functional position, position/job within organization, department where someone works, and income.

A) Geographic
B) Motigraphic
C) Behaviorialistic
D) Demographic
E) Psychographic.

Question 5

----------segmentation centers on defining publics according to lifestyle, values, beliefs, attitudes, and personality attributes.

A) Geographic
B) Motigraphic
C) Behaviorialistic
D) Demographic
E) Psychographic.

Question 6

The --------- is a typology based on four mental habits that comprise personality.

A) MBTI
B) VALS
C) SBI Scan
D) TRBI
E) None of the above.

Question 7

According to the textbook, --------------is the creation and maintenance of a shared collective identity among individuals for a time with the intention to influence the problem-causing entity's action through engagement of various sorts.

A) Advocacy
B) Activism
C) Lobbying
D) Propaganda
E) None of the above.

Question 8

----------loyalty is devotion to a single organization.

A) Dual
B) Split
C) Controvertible
D) Hardcore
E) All of the above.

Question 9

How many types does VALs provide?

A) 12
B) 6
C) 10
D) 7
E) 8.

Question 10

What is another name for an opinion leader?

A) Social influencer
B) Change agent
C) Follow facilitator
D) Innovator
E) All of the above.