Question 1

---------- stakeholders are the potential targets of messages directed at groups in an organization.

Accepted Answer

A)  Internal 
B)  External 
C)  Intrinsic 
D)  Extrinsic 
E)  Constituencies. 
A)  Internal 
B)  External 
C)  Intrinsic 
D)  Extrinsic 
E)  Constituencies. A

Question 2

The news media and opinion leaders are examples of:

Accepted Answer

A)  Internal publics 
B)  External publics 
C)  Intervening publics 
D)  Audiences 
E)  None of the above. 
A)  Internal publics 
B)  External publics 
C)  Intervening publics 
D)  Audiences 
E)  None of the above. C

Question 3

---------segmentation is based on such attributes as gender, age, educational background, marital status, ethnicity, religion, race, occupation, position within organization, functional position, position/job within organization, department where someone works, and income.

Accepted Answer

A)  Geographic 
B)  Motigraphic 
C)  Behaviorialistic 
D)  Demographic 
E)  Psychographic. 
A)  Geographic 
B)  Motigraphic 
C)  Behaviorialistic 
D)  Demographic 
E)  Psychographic. D

Question 4

What is another name for an opinion leader?

Accepted Answer

A)  Social influencer 
B)  Change agent 
C)  Follow facilitator 
D)  Innovator 
E)  All of the above. 
A)  Social influencer 
B)  Change agent 
C)  Follow facilitator 
D)  Innovator 
E)  All of the above.

Question 5

According to the textbook, --------------is the creation and maintenance of a shared collective identity among individuals for a time with the intention to influence the problem-causing entity's action through engagement of various sorts.

Accepted Answer

A)  Advocacy 
B)  Activism 
C)  Lobbying 
D)  Propaganda 
E)  None of the above. 
A)  Advocacy 
B)  Activism 
C)  Lobbying 
D)  Propaganda 
E)  None of the above.

Question 6

Publics whose support is required to achieve the public relations goal are called:

Accepted Answer

A)  Tangential publics 
B)  Intervening publics 
C)  Stakeholder publics 
D)  Audiences 
E)  Key publics. 
A)  Tangential publics 
B)  Intervening publics 
C)  Stakeholder publics 
D)  Audiences 
E)  Key publics.

Question 7

The --------- is a typology based on four mental habits that comprise personality.

Accepted Answer

A)  MBTI 
B)  VALS 
C)  SBI Scan 
D)  TRBI 
E)  None of the above. 
A)  MBTI 
B)  VALS 
C)  SBI Scan 
D)  TRBI 
E)  None of the above.

Question 8

How many types does VALs provide?

Accepted Answer

A)  12 
B)  6 
C)  10 
D)  7 
E)  8. 
A)  12 
B)  6 
C)  10 
D)  7 
E)  8.

Question 9

----------segmentation centers on defining publics according to lifestyle, values, beliefs, attitudes, and personality attributes.

Accepted Answer

A)  Geographic 
B)  Motigraphic 
C)  Behaviorialistic 
D)  Demographic 
E)  Psychographic. 
A)  Geographic 
B)  Motigraphic 
C)  Behaviorialistic 
D)  Demographic 
E)  Psychographic.

Question 10

----------loyalty is devotion to a single organization.

Accepted Answer

A)  Dual 
B)  Split 
C)  Controvertible 
D)  Hardcore 
E)  All of the above. 
A)  Dual 
B)  Split 
C)  Controvertible 
D)  Hardcore 
E)  All of the above.

---------- stakeholders are the potential targets of messages directed at groups in an organization.

The news media and opinion leaders are examples of:

---------segmentation is based on such attributes as gender, age, educational background, marital status, ethnicity, religion, race, occupation, position within organization, functional position, position/job within organization, department where someone works, and income.

What is another name for an opinion leader?

According to the textbook, --------------is the creation and maintenance of a shared collective identity among individuals for a time with the intention to influence the problem-causing entity's action through engagement of various sorts.

Publics whose support is required to achieve the public relations goal are called:

The --------- is a typology based on four mental habits that comprise personality.

How many types does VALs provide?

----------segmentation centers on defining publics according to lifestyle, values, beliefs, attitudes, and personality attributes.

----------loyalty is devotion to a single organization.

Introduction to Public Relations

Professional Associations and Public Relations Code of Ethics

Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders

Public Relations Research

Situational Analysis: Defining and Understanding the Public Relations Issue

Strategy: Conceptualization, Goals, Objectives, and Central Message

Strategy: More on Public Relations Central Messaging

Public Relations Tactics Toolbox

Social Media Tactics

Internal Messaging

Budgeting and Scheduling for a Public Relations Campaign

Public Relations Campaign Evaluation

Putting It All Together the Public Relation Campaign

Culture, Diversity, and Inclusion

Global Public Relations

Filters

Exam 6: Situational Analysis: Defining Stakeholders

---------- stakeholders are the potential targets of messages directed at groups in an organization.

The news media and opinion leaders are examples of:

---------segmentation is based on such attributes as gender, age, educational background, marital status, ethnicity, religion, race, occupation, position within organization, functional position, position/job within organization, department where someone works, and income.

What is another name for an opinion leader?

According to the textbook, --------------is the creation and maintenance of a shared collective identity among individuals for a time with the intention to influence the problem-causing entity's action through engagement of various sorts.

Publics whose support is required to achieve the public relations goal are called:

The --------- is a typology based on four mental habits that comprise personality.

How many types does VALs provide?

----------segmentation centers on defining publics according to lifestyle, values, beliefs, attitudes, and personality attributes.

----------loyalty is devotion to a single organization.

Introduction to Public Relations

Professional Associations and Public Relations Code of Ethics

Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders

Public Relations Research

Situational Analysis: Defining and Understanding the Public Relations Issue

Strategy: Conceptualization, Goals, Objectives, and Central Message

Strategy: More on Public Relations Central Messaging

Public Relations Tactics Toolbox

Social Media Tactics

Internal Messaging

Budgeting and Scheduling for a Public Relations Campaign

Public Relations Campaign Evaluation

Putting It All Together the Public Relation Campaign

Culture, Diversity, and Inclusion

Global Public Relations

Filters