Deck 10: Social Media Tactics

Question 1

-------------are digital platforms that afford people, groups, communities, and organizations to not only communicate but also to interact in a dynamic and transactional way that allows for the creating and sharing of information, knowledge, beliefs, values, and opinions through informal and/or formal dialogue. In short, social media provide a place where stakeholders communicate; collaborate; educate and learn; and/or entertain.

A) Creature comforts
B) Pins
C) Plug-ins
D) Social media
E) Stuffings.

Answer 1

Social media

Question 2

Social media ------------ are the specific activities deployed to achieve public relations objectives.

A) tactics
B) pins
C) plug-ins
D) strategies
E) keywords.

Answer 2

tactics

Question 3

------------ is devotion to a product, service, brand, person, group, organization, or cause.

A) Multisnapping
B) Credibility
C) Attitude formation
D) Recall
E) Loyalty.

Answer 3

Loyalty.

Question 4

---------- is about building knowledge and engagement through a group response to a call for action to address a situation or achieve a goal.

A) Multisnapping
B) Credibility
C) One-way communication
D) Crowdsourcing
E) Downsizing.

Question 5

---------- consists of software (and sometime hardware) that are interfaced with independent applications. That is, a platform, which often has its own applications, runs with other applications in a seamless manner providing greater functionality offering an expandable software environment. Select the most appropriate response.

A) plug-in
B) extension
C) platform
D) crowdsourcing apps
E) open source code.

Question 6

Profile, groups, and pages are the three types of --------- accounts.

A) Pinterest
B) LinkedIn
C) Instagram
D) Facebook
E) Twitter.

Question 7

------------- are visual bookmarks consisting of images and/or video about a topic that links or uploads to a Pinterest board.

A) Tactics
B) Pins
C) Plug-ins
D) Strategies
E) Keywords.

Question 8

------------- is the act of identifying photos or some other content by placing key descriptive terms in the metadata part of a photo. It makes searching for photos as well as people in photos easier.

A) Stuffing
B) Pinning
C) Blogging
D) Bucking
E) Tagging.

Question 9

Blog posts that have increased traffic and engagement over time are ---------------- .

A) Fixed
B) Compounded
C) Degraded
D) Upgraded
E) None of the above.

Question 10

The process involving relevance, trust, knowledge, engagement, and advocacy is about:

A) public relations as a social media process
B) mass advertising
C) single-directional communication
D) Web 1.0
E) None of the above.