Exam 10: Social Media Tactics

Profile, groups, and pages are the three types of --------- accounts.

Blog posts that have increased traffic and engagement over time are ---------------- .

Social media ------------ are the specific activities deployed to achieve public relations objectives.

---------- is about building knowledge and engagement through a group response to a call for action to address a situation or achieve a goal.

------------ is devotion to a product, service, brand, person, group, organization, or cause.

The process involving relevance, trust, knowledge, engagement, and advocacy is about:

---------- consists of software (and sometime hardware) that are interfaced with independent applications. That is, a platform, which often has its own applications, runs with other applications in a seamless manner providing greater functionality offering an expandable software environment. Select the most appropriate response.

-------------are digital platforms that afford people, groups, communities, and organizations to not only communicate but also to interact in a dynamic and transactional way that allows for the creating and sharing of information, knowledge, beliefs, values, and opinions through informal and/or formal dialogue. In short, social media provide a place where stakeholders communicate; collaborate; educate and learn; and/or entertain.

------------- is the act of identifying photos or some other content by placing key descriptive terms in the metadata part of a photo. It makes searching for photos as well as people in photos easier.

------------- are visual bookmarks consisting of images and/or video about a topic that links or uploads to a Pinterest board.