Deck 1: Mediated Communication and Its Kin

Question 1

Tom and Alex are having a conversation over text message, what type of communication is this?

A) Interpersonal communication
B) Mediated communication
C) Mass communication
D) None of the above

Answer 1

Mediated communication

Question 2

According to Schramm, communication always requires at least three elements. Which of the following is NOT one of these elements?

A) The source
B) An Individual
C) The message
D) The destination

Answer 2

An Individual

Question 3

Consider the follow conversation:
Erin's mom: "Do you need a ride to the doctor's office today?"
Erin: "No. I can drive myself. Do you need me to go to the store after?"
Erin's mom: "Yes, we need something for dinner."
What type of communication best describes this conversation?

A) Noninteractive
B) Reactive
C) Interactive
D) None of the above

Answer 3

Interactive

Question 4

What is one of the main differences between Lasswell's and Schramm's models of communication?

A) Schramm's model emphasizes organizational and group factors
B) Lasswell's model emphasizes that the audience of mass communication messages have little contact with each other
C) Schramm's model focuses on specific message content and effects
D) All of the above are differences between the two models

Question 5

Maletzke defined mass communication as two-way communication

Question 6

Which of the following is NOT one of the functions of mass communication

A) Surveillance of the environment
B) Cultural transmission
C) Entertainment
D) All of the above are functions of mass communication
E) None of the above are functions of mass communication

Question 7

What is the definition of a manifest function?

A) Purposefully pursuing certain outcomes of mass communication
B) Certain outcomes of mass communication that are not intentionally pursued
C) Mass communication outcomes with a positive effect on a social system
D) Mass communication outcomes with a negative effect on a social system

Question 8

Mediated communication requires the use of technology

Question 9

Two twitter users are conversing back and forth on a public twitter post. This is considered interpersonal mediated communication.

Question 10

Which of the following is NOT a defining characteristic of mass communication (according to the definition by Maletzke discussed in class) ?

A) One-way communication
B) Indirect communication
C) Large mass audience
D) Public access

Question 11

In interactive communication (as discussed in class, according to Rafaeli, 1988) …

A) No feedback loop exists between sender and recipient
B) Sender and recipient switch roles and reference each other's earlier messages
C) Mediated communication always results in change and interaction
D) All of the above

Question 12

Which of the following is NOT a mass medium (per Maletzke's criteria discussed in class) ?

A) Newspaper
B) Video on Youtube.com that is publicly available
C) Corporate newsletter sent to employees
D) Music CD available at Walmart and other retailers

Question 13

Which of the following is clearly a mass medium (per Maletzke's criteria discussed in class) ?

A) Online virtual world
B) Movie DVD
C) Web site
D) Handwritten letter

Question 14

The Lasswell formula of mass communication is a(n) __________ model of communication (as discussed in class) .

A) Dynamic
B) Reactive
C) Interactive
D) Linear/nonreactive

Question 15

Clark and Bruce are best friends and regularly meet together in a coffee shop on the weekends to talk. What type of communication are they engaging in?

A) Interpersonal Communication
B) Mediated Communication
C) Mass Communication
D) Limited-effects Communication

Question 16

What does the phrase "dispersed audience" mean?

A) Message recipients are only linked through exposure to the message
B) Message recipients are all in the same physical location
C) Message recipients all receive the message at the same time
D) Message recipients are all part of the same organization

Question 17

Robert Merton proposed the concepts of the manifest and latent functions of mass media. Which of the following is a LATENT function of mass media?

A) Selling a product
B) Stabilizing the social system (in terms of ideologies, values)
C) Entertainment
D) None of the above (All of the above are manifest functions of mass media)

Question 18

Which of the following does NOT belong to the four classic functions of mass communication (suggested by Wright) ?

A) Public relations and advertisement
B) Entertainment and tension management
C) Transmission of the social heritage
D) Surveillance of the environment

Question 19

A McDonald's commercial about their newest sandwich increases their sales. Thus, it is serving a _______ function of mass communication.

A) Manifest
B) Latent

Question 20

Megan visits an art gallery. As she looks at a painting, Gabe walks by and points at the painting and says, "Wow, that is really cool." Megan responds, "I like that one too." Which type of communication best describes this scenario? [according to Rafaeli (1988) , as discussed in class]

A) Noninteractive communication
B) Reactive communication
C) Interactive communication
D) Mediated communication