Question 1

What does the phrase "dispersed audience" mean?

Accepted Answer

A)  Message recipients are only linked through exposure to the message 
B)  Message recipients are all in the same physical location 
C)  Message recipients all receive the message at the same time 
D)  Message recipients are all part of the same organization 
A)  Message recipients are only linked through exposure to the message 
B)  Message recipients are all in the same physical location 
C)  Message recipients all receive the message at the same time 
D)  Message recipients are all part of the same organization A

Question 2

In interactive communication (as discussed in class, according to Rafaeli, 1988) …

Accepted Answer

A)  No feedback loop exists between sender and recipient 
B)  Sender and recipient switch roles and reference each other's earlier messages 
C)  Mediated communication always results in change and interaction 
D)  All of the above 
A)  No feedback loop exists between sender and recipient 
B)  Sender and recipient switch roles and reference each other's earlier messages 
C)  Mediated communication always results in change and interaction 
D)  All of the above B

Question 3

Consider the follow conversation:
Erin's mom: "Do you need a ride to the doctor's office today?"
Erin: "No. I can drive myself. Do you need me to go to the store after?"
Erin's mom: "Yes, we need something for dinner."
What type of communication best describes this conversation?

Accepted Answer

A)  Noninteractive 
B)  Reactive 
C)  Interactive 
D)  None of the above 
A)  Noninteractive 
B)  Reactive 
C)  Interactive 
D)  None of the above C

Question 4

The Lasswell formula of mass communication is a(n) __________ model of communication (as discussed in class) .

Accepted Answer

A)  Dynamic 
B)  Reactive 
C)  Interactive 
D)  Linear/nonreactive 
A)  Dynamic 
B)  Reactive 
C)  Interactive 
D)  Linear/nonreactive

Question 5

Tom and Alex are having a conversation over text message, what type of communication is this?

Accepted Answer

A)  Interpersonal communication 
B)  Mediated communication 
C)  Mass communication 
D)  None of the above 
A)  Interpersonal communication 
B)  Mediated communication 
C)  Mass communication 
D)  None of the above

Question 6

What is the definition of a manifest function?

Accepted Answer

A)  Purposefully pursuing certain outcomes of mass communication 
B)  Certain outcomes of mass communication that are not intentionally pursued 
C)  Mass communication outcomes with a positive effect on a social system 
D)  Mass communication outcomes with a negative effect on a social system 
A)  Purposefully pursuing certain outcomes of mass communication 
B)  Certain outcomes of mass communication that are not intentionally pursued 
C)  Mass communication outcomes with a positive effect on a social system 
D)  Mass communication outcomes with a negative effect on a social system

Question 7

Robert Merton proposed the concepts of the manifest and latent functions of mass media. Which of the following is a LATENT function of mass media?

Accepted Answer

A)  Selling a product 
B)  Stabilizing the social system (in terms of ideologies, values) 
C)  Entertainment 
D)  None of the above (All of the above are manifest functions of mass media) 
A)  Selling a product 
B)  Stabilizing the social system (in terms of ideologies, values) 
C)  Entertainment 
D)  None of the above (All of the above are manifest functions of mass media)

Question 8

A McDonald's commercial about their newest sandwich increases their sales. Thus, it is serving a _______ function of mass communication.

Accepted Answer

A)  Manifest 
B)  Latent 
A)  Manifest 
B)  Latent

Question 9

Megan visits an art gallery. As she looks at a painting, Gabe walks by and points at the painting and says, "Wow, that is really cool." Megan responds, "I like that one too." Which type of communication best describes this scenario? [according to Rafaeli (1988) , as discussed in class]

Accepted Answer

A)  Noninteractive communication 
B)  Reactive communication 
C)  Interactive communication 
D)  Mediated communication 
A)  Noninteractive communication 
B)  Reactive communication 
C)  Interactive communication 
D)  Mediated communication

Question 10

Which of the following is NOT one of the functions of mass communication

Accepted Answer

A)  Surveillance of the environment 
B)  Cultural transmission 
C)  Entertainment 
D)  All of the above are functions of mass communication 
E)  None of the above are functions of mass communication 
A)  Surveillance of the environment 
B)  Cultural transmission 
C)  Entertainment 
D)  All of the above are functions of mass communication 
E)  None of the above are functions of mass communication

Question 11

Which of the following is clearly a mass medium (per Maletzke's criteria discussed in class) ?

Accepted Answer

A)  Online virtual world 
B)  Movie DVD 
C)  Web site 
D)  Handwritten letter 
A)  Online virtual world 
B)  Movie DVD 
C)  Web site 
D)  Handwritten letter

Question 12

What is one of the main differences between Lasswell's and Schramm's models of communication?

Accepted Answer

A)  Schramm's model emphasizes organizational and group factors 
B)  Lasswell's model emphasizes that the audience of mass communication messages have little contact with each other 
C)  Schramm's model focuses on specific message content and effects 
D)  All of the above are differences between the two models 
A)  Schramm's model emphasizes organizational and group factors 
B)  Lasswell's model emphasizes that the audience of mass communication messages have little contact with each other 
C)  Schramm's model focuses on specific message content and effects 
D)  All of the above are differences between the two models

Question 13

According to Schramm, communication always requires at least three elements. Which of the following is NOT one of these elements?

Accepted Answer

A)  The source 
B)  An Individual 
C)  The message 
D)  The destination 
A)  The source 
B)  An Individual 
C)  The message 
D)  The destination

Question 14

Which of the following is NOT a mass medium (per Maletzke's criteria discussed in class) ?

Accepted Answer

A)  Newspaper 
B)  Video on Youtube.com that is publicly available 
C)  Corporate newsletter sent to employees 
D)  Music CD available at Walmart and other retailers 
A)  Newspaper 
B)  Video on Youtube.com that is publicly available 
C)  Corporate newsletter sent to employees 
D)  Music CD available at Walmart and other retailers

Question 15

Which of the following does NOT belong to the four classic functions of mass communication (suggested by Wright) ?

Accepted Answer

A)  Public relations and advertisement 
B)  Entertainment and tension management 
C)  Transmission of the social heritage 
D)  Surveillance of the environment 
A)  Public relations and advertisement 
B)  Entertainment and tension management 
C)  Transmission of the social heritage 
D)  Surveillance of the environment

Question 16

Which of the following is NOT a defining characteristic of mass communication (according to the definition by Maletzke discussed in class) ?

Accepted Answer

A)  One-way communication 
B)  Indirect communication 
C)  Large mass audience 
D)  Public access 
A)  One-way communication 
B)  Indirect communication 
C)  Large mass audience 
D)  Public access

Question 17

Two twitter users are conversing back and forth on a public twitter post. This is considered interpersonal mediated communication.

Accepted Answer

A) True 
 B)False

Question 18

Mediated communication requires the use of technology

Accepted Answer

A) True 
 B)False

Question 19

Clark and Bruce are best friends and regularly meet together in a coffee shop on the weekends to talk. What type of communication are they engaging in?

Accepted Answer

A)  Interpersonal Communication 
B)  Mediated Communication 
C)  Mass Communication 
D)  Limited-effects Communication 
A)  Interpersonal Communication 
B)  Mediated Communication 
C)  Mass Communication 
D)  Limited-effects Communication

Question 20

Maletzke defined mass communication as two-way communication

Accepted Answer

A) True 
 B)False

What does the phrase "dispersed audience" mean?

In interactive communication (as discussed in class, according to Rafaeli, 1988) …

Consider the follow conversation: Erin's mom: "Do you need a ride to the doctor's office today?" Erin: "No. I can drive myself. Do you need me to go to the store after?" Erin's mom: "Yes, we need something for dinner." What type of communication best describes this conversation?

The Lasswell formula of mass communication is a(n) __________ model of communication (as discussed in class) .

Tom and Alex are having a conversation over text message, what type of communication is this?

What is the definition of a manifest function?

Robert Merton proposed the concepts of the manifest and latent functions of mass media. Which of the following is a LATENT function of mass media?

A McDonald's commercial about their newest sandwich increases their sales. Thus, it is serving a _______ function of mass communication.

Megan visits an art gallery. As she looks at a painting, Gabe walks by and points at the painting and says, "Wow, that is really cool." Megan responds, "I like that one too." Which type of communication best describes this scenario? [according to Rafaeli (1988) , as discussed in class]

Which of the following is NOT one of the functions of mass communication

Which of the following is clearly a mass medium (per Maletzke's criteria discussed in class) ?

What is one of the main differences between Lasswell's and Schramm's models of communication?

According to Schramm, communication always requires at least three elements. Which of the following is NOT one of these elements?

Which of the following is NOT a mass medium (per Maletzke's criteria discussed in class) ?

Which of the following does NOT belong to the four classic functions of mass communication (suggested by Wright) ?

Which of the following is NOT a defining characteristic of mass communication (according to the definition by Maletzke discussed in class) ?

Two twitter users are conversing back and forth on a public twitter post. This is considered interpersonal mediated communication.

Mediated communication requires the use of technology

Clark and Bruce are best friends and regularly meet together in a coffee shop on the weekends to talk. What type of communication are they engaging in?

Maletzke defined mass communication as two-way communication

Media Shaping Our World Perceptions

Social Group Perceptions and Media

Media Use Motivations

Emergence and Interpretation of Issues

Following and Contributing to News

Mediated Politics

Your Opinion Expression in a Public Context

Persuasion Dynamics

Emotions and Excitation

Pleasure and Enjoyment Seeking

Health and Risk Communication

Computer-Mediated Communication and Social Media

The Role of Advertising

Filters

Exam 1: Mediated Communication and Its Kin

What does the phrase "dispersed audience" mean?

In interactive communication (as discussed in class, according to Rafaeli, 1988) …

Consider the follow conversation: Erin's mom: "Do you need a ride to the doctor's office today?" Erin: "No. I can drive myself. Do you need me to go to the store after?" Erin's mom: "Yes, we need something for dinner." What type of communication best describes this conversation?

The Lasswell formula of mass communication is a(n) __________ model of communication (as discussed in class) .

Tom and Alex are having a conversation over text message, what type of communication is this?

What is the definition of a manifest function?

Robert Merton proposed the concepts of the manifest and latent functions of mass media. Which of the following is a LATENT function of mass media?

A McDonald's commercial about their newest sandwich increases their sales. Thus, it is serving a _______ function of mass communication.

Megan visits an art gallery. As she looks at a painting, Gabe walks by and points at the painting and says, "Wow, that is really cool." Megan responds, "I like that one too." Which type of communication best describes this scenario? [according to Rafaeli (1988) , as discussed in class]

Which of the following is NOT one of the functions of mass communication

Which of the following is clearly a mass medium (per Maletzke's criteria discussed in class) ?

What is one of the main differences between Lasswell's and Schramm's models of communication?

According to Schramm, communication always requires at least three elements. Which of the following is NOT one of these elements?

Which of the following is NOT a mass medium (per Maletzke's criteria discussed in class) ?

Which of the following does NOT belong to the four classic functions of mass communication (suggested by Wright) ?

Which of the following is NOT a defining characteristic of mass communication (according to the definition by Maletzke discussed in class) ?

Two twitter users are conversing back and forth on a public twitter post. This is considered interpersonal mediated communication.

Mediated communication requires the use of technology

Clark and Bruce are best friends and regularly meet together in a coffee shop on the weekends to talk. What type of communication are they engaging in?

Maletzke defined mass communication as two-way communication

Media Shaping Our World Perceptions

Social Group Perceptions and Media

Media Use Motivations

Emergence and Interpretation of Issues

Following and Contributing to News

Mediated Politics

Your Opinion Expression in a Public Context

Persuasion Dynamics

Emotions and Excitation

Pleasure and Enjoyment Seeking

Health and Risk Communication

Computer-Mediated Communication and Social Media

The Role of Advertising

Filters