Deck 10: Focus Groups

Question 1

A form of interviewing that can be formal, informal, in the field, or brainstorming sessions.

A) Focus group
B) Moderator
C) Group interaction
D) Group effect

Answer 1

Focus group

Question 2

Shae is leading a focus group exploring language used on the field by soccer players (including the language the players prefer the referee does not hear). Shae's role is what?

A) Group leader
B) Moderator
C) Group interaction leader
D) Group effect coordinator

Answer 2

Moderator

Question 3

A benefit of focus groups is when insights emerge from the group which might not evident in a 1-1 interview.

A) Focus group
B) Moderator
C) Group interaction
D) Group effect

Answer 3

Group effect

Question 4

The acceptable minimum of focus groups for any study is:

A) 1
B) 2
C) 3
D) 5

Question 5

An acceptable number of participants in a focus group is:

A) 3-5
B) 3-7
C) 3-15
D) 3-21

Question 6

Which are common incentives for participation a researcher might offer?

A) Money
B) Food
C) Classroom extra credit
D) All of the above

Question 7

A focus group is best held in a:

A) A lab
B) Natural setting
C) Controlled environment
D) A and C

Question 8

Which are key factors to remember when planning a focus group?

A) Prep for the number of people in the group
B) Prep for the length of the session
C) Prep the setup of the room
D) All of the above

Question 9

Which are key factors to remember when planning a focus group?

A) Prep for collecting data from the group
B) Make sure you have restroom facilities
C) Make location easy to find
D) All of the above

Question 10

Every focus group consists of …

A) A moderator
B) Participants
C) Recording technician
D) A & B

Question 11

The program for a focus group is called a …

A) Discussion guide
B) Group guide
C) Discussion director
D) Discussion lead

Question 12

The best option for a moderator is …

A) For the researcher to lead the group
B) hire a professional moderator to lead the group
C) hire an amateur moderator to lead the group
D) select a student to lead the group

Question 13

When conducting a group make sure …

A) your tech is ready and working (if using any tech)
B) your discussion guide is ready
C) A & C
D) None of the above

Question 14

A discussion guide is …

A) fixed and does not provide for any deviation
B) very broad and general
C) flexible to accommodate the group
D) not really used in focus groups

Question 15

Identify the way focus group data may be analyzed:

A) An analysis of variance
B) Grounded theory analysis
C) A Likert analysis
D) A differentiation analysis

Question 16

Identify the way focus group data may be analyzed:

A) A metaphor analysis
B) A multi-scale analysis
C) A reverse-insight analysis
D) A linear analysis

Question 17

Identify the way focus group data may be analyzed:

A) An OED analysis
B) A multi-analysis of variance
C) A discourse analysis
D) A chi-square analysis

Question 18

Identify the way focus group data may be analyzed:

A) A square-root analysis
B) An insight analysis
C) constant comparison analysis
D) A content analysis

Question 19

The main advantages to a focus group are:

A) Speed, cost, and group effect
B) Large number of participants, speed, group effect
C) Speed, cost, and quantitative data
D) Group effect, speed, and efficiency

Question 20

The main limitations to a focus group are:

A) Costs and technology
B) Participants and moderator
C) Moderator and discussion guide
D) Technology and participants

Question 21

What are the limitations to using a focus group to collect data?

Question 22

What are the advantages to using a focus group to collect data?

Question 23

How is a discussion guide an integral part of focus group research?

Question 24

What role do incentives play in focus group research?

Question 25

How does a researcher prepare for holding a focus group?

Question 26

Discuss the options for analyzing focus group data.