Exam 10: Focus Groups

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Identify the way focus group data may be analyzed:

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How is a discussion guide an integral part of focus group research?

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A discussion guide is an integral part of focus group research because it helps to ensure that the discussion stays focused and on track. It provides a structure for the moderator to follow, including a list of topics and questions to cover during the session. This helps to ensure that all relevant areas are explored and that the group stays on topic. Additionally, the discussion guide can help to standardize the research process, ensuring that all focus groups are conducted in a consistent manner. This can help to improve the reliability and validity of the research findings. Overall, a well-designed discussion guide is essential for guiding the discussion and ensuring that the research objectives are met in a focus group setting.

When conducting a group make sure …

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C

A discussion guide is …

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A focus group is best held in a:

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Every focus group consists of …

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What are the advantages to using a focus group to collect data?

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Shae is leading a focus group exploring language used on the field by soccer players (including the language the players prefer the referee does not hear). Shae's role is what?

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What role do incentives play in focus group research?

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The acceptable minimum of focus groups for any study is:

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What are the limitations to using a focus group to collect data?

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The program for a focus group is called a …

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A benefit of focus groups is when insights emerge from the group which might not evident in a 1-1 interview.

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Identify the way focus group data may be analyzed:

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Which are key factors to remember when planning a focus group?

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An acceptable number of participants in a focus group is:

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Which are common incentives for participation a researcher might offer?

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Which are key factors to remember when planning a focus group?

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How does a researcher prepare for holding a focus group?

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The best option for a moderator is …

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