Deck 12: Transmedia News Package

Question 1

A characteristic of an email release is a/an __.

A) embargo date
B) feature lead
C) organizational identification paragraph
D) slug line
E) strong headline

Answer 1

strong headline

Question 2

Another term for an online dissemination of formerly print-based information is a/an __.

A) internet news release
B) multimedia news release
C) social media release
D) video news release
E) web release

Answer 2

internet news release

Question 3

A characteristic of a social media release that is different from traditional print is that SMRs __.

A) focus on a single news announcement for a key public
B) have a shorter shelf life
C) include a variety of graphic elements
D) are written principally for newspaper journalists

Answer 3

include a variety of graphic elements

Question 4

Video-sharing services include __.

A) Flickr
B) Google docs
C) MP3
D) podcasts
E) YouTube

Question 5

A format for presenting newsworthy information to journalists and other readers that includes interconnected components for print, video, audio, mobile media is called a/an ___.

A) email news release
B) multimedia news release
C) online newsroom
D) social media release
E) transmedia news package

Question 6

A tweetable news summary is a component of a/an ___.

A) email news release
B) multimedia news release
C) online newsroom
D) social media release
E) transmedia news package

Question 7

A repository for information about a company or organization available to journalists and others is a/an ___.

A) email news release
B) multimedia news release
C) online newsroom
D) social media release
E) transmedia news package

Question 8

An archive of previously published media stories is a component of a/an ___.

A) email news release
B) multimedia news release
C) online newsroom
D) social media release
E) transmedia news package

Question 9

A program that looks through hundreds of thousands of websites seeking particular words and phrases indicated by the user is __.

A) a meta tag
B) a search engine
C) an RSS feed
D) spamdexing

Question 10

SEO is a process of increasing the number of visitors to a website by placing it high on the list of search engine results. The name is an abbreviation for search engine __.

A) operationalization
B) opportunity
C) optimization
D) optionalization
E) organization

Question 11

One way to increase the likelihood that an online search will identify an organization's website is to __.

A) add interactive features
B) keep many topics/products on a single page
C) use fewer pages
D) use terms unique to this website

Question 12

Unethical methods of increasing the likelihood that an online search will identify an organization's website is called a __ tactic.

A) black hat
B) brown shirt
C) gold tie
D) red suit
E) white glove

Question 13

Multimedia news releases first became common in the __.

A) in the early 1970s
B) in the 1980s
C) in the mid-1990s
D) around 2005
E) after 2010

Question 14

"Hard copy" is the term for news releases that are difficult to understand, making them likely to be rewritten.

Question 15

An email news release generally includes the release as an attachment file.