Exam 12: Transmedia News Package

Another term for an online dissemination of formerly print-based information is a/an __.

One way to increase the likelihood that an online search will identify an organization's website is to __.

A characteristic of an email release is a/an __.

Multimedia news releases first became common in the __.

A characteristic of a social media release that is different from traditional print is that SMRs __.

An archive of previously published media stories is a component of a/an ___.

An email news release generally includes the release as an attachment file.

Unethical methods of increasing the likelihood that an online search will identify an organization's website is called a __ tactic.

"Hard copy" is the term for news releases that are difficult to understand, making them likely to be rewritten.

A tweetable news summary is a component of a/an ___.

A repository for information about a company or organization available to journalists and others is a/an ___.

A program that looks through hundreds of thousands of websites seeking particular words and phrases indicated by the user is __.

A format for presenting newsworthy information to journalists and other readers that includes interconnected components for print, video, audio, mobile media is called a/an ___.

Video-sharing services include __.

SEO is a process of increasing the number of visitors to a website by placing it high on the list of search engine results. The name is an abbreviation for search engine __.