Deck 13: Continuous Improvement - The Basics

Question 1

In Portugal, which year was a private organisation established to promote international tourism?

A)1870
B)1906
C)1948
D)1972

Answer 1

1906

Question 2

In Spain, in which year was the first government institution established to promote tourism?

A)1890
B)1911
C)1968
D)1984

Answer 2

1911

Question 3

According to Hall (2011), which of the following is NOT a type of governance affecting tourism?

A)Individual businesses
B)Hierarchies (i.e. the state)
C)Markets (i.e. private-sector partnerships)
D)Communities (i.e. Local Authorities)

Answer 3

Individual businesses

Question 4

Which term describes a change in the relationship between the state and public sector?

A)Neoliberalism
B)Marxism
C)Public good
D)The Third Way

Question 5

Hall (2007) argued that the government plays several roles in tourism but NOT:

A)Coordination and planning
B)Legislation and regulation
C)Entrepreneurship and stimulation
D)Promoting business profitability

Question 6

In what country is the World Tourism Organisation located?

A)Paris
B)New York
C)Madrid
D)London

Question 7

The primary challenges facing DMOs do NOT generally include:

A)A greater shift towards public sector funding
B)Survival and development
C)Changing trends and markets for their services
D)Internal and external governance issues

Question 8

What is the main area of DMO expenditure?

A)Management
B)Marketing
C)Infrastructure provision
D)Business development

Question 9

Which of the following is the odd one out in Pearce's typology of DMOs

A)City/district councils
B)Regional tourism organisations
C)Economic development agencies
D)Cooperative tourism organisations

Question 10

According to Pike (2008), corporations selling fast moving consumer goods (FMCGs) spend

A)Less than NTOs on marketing
B)The same as NTOs on marketing
C)More than NTOs on marketing
D)It varies according to the category of FMCG