Deck 14: Continuous Improvement - More Advanced, Including Taguchi and Six Sigma

Question 1

Web 2.0 offers the following components apart from:

A)Control by the tourism sector
B)Social media as a function
C)Virtual communities
D)User generated content

Answer 1

Control by the tourism sector

Question 2

Which of the following are key elements of marketing?

A)To deliver value to consumers
B)To be able to fulfil the profit ambitions of businesses
C)It is based on the exchange process
D)It seeks to build strong customer relationships

Answer 2

To be able to fulfil the profit ambitions of businesses

Question 3

To explain perceived value in consumer behaviour, which 3 elements combine to form a distinct approach?

A)Affect - Interpretation-Behaviour
B)Cognition-Behaviour-Experiential
C)Behaviour-Cognition-Interpretation
D)Cognition- Affect-Behaviour

Answer 3

Cognition- Affect-Behaviour

Question 4

The following concepts have characterised different approaches to marketing, with the exception of:

A)Product concept
B)Production concept
C)Buying concept
D)Societal concept

Question 5

Which of these is NOT a factor of the external marketing environment?

A)Human environment
B)Political environment
C)Ecological environment
D)Economic environment

Question 6

Which of these is NOT an underlying principle of services marketing?

A)Intangibility
B)Homogeneity
C)Perishability
D)Heterogeneity

Question 7

In Birch's 4 'Rs', which is the odd one out?

A)Return on engagement
B)Relationship
C)Recovery
D)Reach

Question 8

Which of the following promotional elements are tourism organisations less likely to pursue in the era of social media marketing?

A)Customised promotional messages
B)Viral spread
C)Customer participation
D)One promotion message

Question 9

Generational marketing has a focus on

A)Age
B)Beliefs
C)Values
D)Behaviours

Question 10

Which of the following is NOT a classification in generational marketing?

A)The Silent Generation
B)Baby boomers
C)Generation X
D)Generation A