Question 1

Which of the following are key elements of marketing?

Accepted Answer

A) To deliver value to consumers 
B) To be able to fulfil the profit ambitions of businesses 
C) It is based on the exchange process 
D) It seeks to build strong customer relationships 
A) To deliver value to consumers 
B) To be able to fulfil the profit ambitions of businesses 
C) It is based on the exchange process 
D) It seeks to build strong customer relationships B

Question 2

Which of these is NOT an underlying principle of services marketing?

Accepted Answer

A) Intangibility 
B) Homogeneity 
C) Perishability 
D) Heterogeneity 
A) Intangibility 
B) Homogeneity 
C) Perishability 
D) Heterogeneity B

Question 3

In Birch's 4 'Rs', which is the odd one out?

Accepted Answer

A) Return on engagement 
B) Relationship 
C) Recovery 
D) Reach 
A) Return on engagement 
B) Relationship 
C) Recovery 
D) Reach C

Question 4

Which of these is NOT a factor of the external marketing environment?

Accepted Answer

A) Human environment 
B) Political environment 
C) Ecological environment 
D) Economic environment 
A) Human environment 
B) Political environment 
C) Ecological environment 
D) Economic environment

Question 5

Web 2.0 offers the following components apart from:

Accepted Answer

A) Control by the tourism sector 
B) Social media as a function 
C) Virtual communities 
D) User generated content 
A) Control by the tourism sector 
B) Social media as a function 
C) Virtual communities 
D) User generated content

Question 6

Generational marketing has a focus on

Accepted Answer

A) Age 
B) Beliefs 
C) Values 
D) Behaviours 
A) Age 
B) Beliefs 
C) Values 
D) Behaviours

Question 7

Which of the following is NOT a classification in generational marketing?

Accepted Answer

A) The Silent Generation 
B) Baby boomers 
C) Generation X 
D) Generation A 
A) The Silent Generation 
B) Baby boomers 
C) Generation X 
D) Generation A

Question 8

Which of the following promotional elements are tourism organisations less likely to pursue in the era of social media marketing?

Accepted Answer

A) Customised promotional messages 
B) Viral spread 
C) Customer participation 
D) One promotion message 
A) Customised promotional messages 
B) Viral spread 
C) Customer participation 
D) One promotion message

Question 9

To explain perceived value in consumer behaviour, which 3 elements combine to form a distinct approach?

Accepted Answer

A) Affect - Interpretation-Behaviour 
B) Cognition-Behaviour-Experiential 
C) Behaviour-Cognition-Interpretation 
D) Cognition- Affect-Behaviour 
A) Affect - Interpretation-Behaviour 
B) Cognition-Behaviour-Experiential 
C) Behaviour-Cognition-Interpretation 
D) Cognition- Affect-Behaviour

Question 10

The following concepts have characterised different approaches to marketing, with the exception of:

Accepted Answer

A) Product concept 
B) Production concept 
C) Buying concept 
D) Societal concept 
A) Product concept 
B) Production concept 
C) Buying concept 
D) Societal concept

Which of the following are key elements of marketing?

Which of these is NOT an underlying principle of services marketing?

In Birch's 4 'Rs', which is the odd one out?

Which of these is NOT a factor of the external marketing environment?

Web 2.0 offers the following components apart from:

Generational marketing has a focus on

Which of the following is NOT a classification in generational marketing?

Which of the following promotional elements are tourism organisations less likely to pursue in the era of social media marketing?

To explain perceived value in consumer behaviour, which 3 elements combine to form a distinct approach?

The following concepts have characterised different approaches to marketing, with the exception of:

Understanding Quality

Models and Frameworks for Total Quality Management

Leadership and Commitment

Policy, Strategy and Goal Deployment

Partnerships and Resources

Design for Quality

Performance Measurement Frameworks

Self-Assessment, Audits and Reviews

Benchmarking and Change Management

Process Management

Process Re-Designengineering

Quality Management Systems

Continuous Improvement - The Basics

Continuous Improvement - Lean Systems

Human Resource Management

Culture Change Through Teamwork

Communications, Innovation and Learning

Implementing Tqm and Operational Excellence

Urban Tourism and Its Complexities: Exploring Factors, Paradoxes, and Categories

Rural Perspectives, Tourism, and Development: Examining Rural Spaces and Sites

Understanding the Coast: Definitions, Tourism, Plastic Pollution, and Economic Impact

Exploring Development and Tourism in Africa: Inequalities, Indices and Impacts

Tourism: Complaint Handling, Planning, and Evaluation

Tourism Crisis and Travel Medicine

Exploring Various Aspects of Events and Festivals in Different Contexts

Tourism Forecasting, Development, and Workplace Skills

Filters

Exam 14: Continuous Improvement - More Advanced, Including Taguchi and Six Sigma

Which of the following are key elements of marketing?

Which of these is NOT an underlying principle of services marketing?

In Birch's 4 'Rs', which is the odd one out?

Which of these is NOT a factor of the external marketing environment?

Web 2.0 offers the following components apart from:

Generational marketing has a focus on

Which of the following is NOT a classification in generational marketing?

Which of the following promotional elements are tourism organisations less likely to pursue in the era of social media marketing?

To explain perceived value in consumer behaviour, which 3 elements combine to form a distinct approach?

The following concepts have characterised different approaches to marketing, with the exception of:

Understanding Quality

Models and Frameworks for Total Quality Management

Leadership and Commitment

Policy, Strategy and Goal Deployment

Partnerships and Resources

Design for Quality

Performance Measurement Frameworks

Self-Assessment, Audits and Reviews

Benchmarking and Change Management

Process Management

Process Re-Designengineering

Quality Management Systems

Continuous Improvement - The Basics

Continuous Improvement - Lean Systems

Human Resource Management

Culture Change Through Teamwork

Communications, Innovation and Learning

Implementing Tqm and Operational Excellence

Urban Tourism and Its Complexities: Exploring Factors, Paradoxes, and Categories

Rural Perspectives, Tourism, and Development: Examining Rural Spaces and Sites

Understanding the Coast: Definitions, Tourism, Plastic Pollution, and Economic Impact

Exploring Development and Tourism in Africa: Inequalities, Indices and Impacts

Tourism: Complaint Handling, Planning, and Evaluation

Tourism Crisis and Travel Medicine

Exploring Various Aspects of Events and Festivals in Different Contexts

Tourism Forecasting, Development, and Workplace Skills

Filters