Deck 15: Continuous Improvement - Lean Systems

Question 1

In the Global Sustainable Tourism Council Criteria for Destinations, which of the following criteria do destinations NOT need to comply with?

A)Destinations need a multi-year strategy
B)Destinations need a carbon neutral strategy
C)Destinations need to produce an inventory of assets and attractions
D)Destinations need a DMO to coordinate their approach

Answer 1

Destinations need a carbon neutral strategy

Question 2

In which year was the first American Convention and Visitor Bureau established?

A)1875
B)1890
C)1895
D)1896

Answer 2

1896

Question 3

In which country was the 1921 Health Resorts and Watering Places Act passed?

A)France
B)Germany
C)UK
D)Iceland

Answer 3

UK

Question 4

In which year was the New Zealand Tourist and Health Resorts organisation established?

A)1896
B)1901
C)1905
D)1921

Question 5

Which is incorrect? Most academic research on Tourism Destination Image has focused on:

A)Its conceptualisation and its dimensions
B)The destination image formation process
C)Changes to destination image through time
D)How Destination Management Organisation imagery directly leverages visitors

Question 6

In Beerli and Martin's (2004) study of perceived images of a destination, which of the following is NOT a dimension or attribute?

A)Natural resources
B)General infrastructure
C)People elements
D)Atmosphere of the place

Question 7

Echtner and Ritchie (1991) identified 3 axes which support the image of a destination. Which of these incorrect?

A)A perception/realistic dimension
B)A psychological-functional dimension
C)A common/unique dimension
D)A holistic/attribute dimension

Question 8

In terms of film tourism, which television series had a £13 million impact on a Northern Ireland's economy?

A)Slumdog Millionaire
B)Game of Thrones
C)Lord of the Rings
D)Heartbeat

Question 9

To measure web effectiveness, Brand USA uses the following measures. Which is incorrect?

A)Cost per impression (CPM)
B)Cost per on-ad engagement (CPE)
C)Cost per tourist (CPT)
D)Cost per click through (CPC)

Question 10

Which is incorrect? The benefits of branding are that:

A)It generates visitor numbers through a complex narrative which visitors need to embrace
B)It helps to reinforce imagery among customers and intermediaries selling tourism experiences and may add prestige to the destination
C)It helps to create an image of the product or service and raises visibility
D)It allows consumers to identify with the product or place