Question 1

Echtner and Ritchie (1991) identified 3 axes which support the image of a destination. Which of these incorrect?

Accepted Answer

A) A perception/realistic dimension 
B) A psychological-functional dimension 
C) A common/unique dimension 
D) A holistic/attribute dimension 
A) A perception/realistic dimension 
B) A psychological-functional dimension 
C) A common/unique dimension 
D) A holistic/attribute dimension A

Question 2

Which is incorrect? Most academic research on Tourism Destination Image has focused on:

Accepted Answer

A) Its conceptualisation and its dimensions 
B) The destination image formation process 
C) Changes to destination image through time 
D) How Destination Management Organisation imagery directly leverages visitors 
A) Its conceptualisation and its dimensions 
B) The destination image formation process 
C) Changes to destination image through time 
D) How Destination Management Organisation imagery directly leverages visitors D

Question 3

To measure web effectiveness, Brand USA uses the following measures. Which is incorrect?

Accepted Answer

A) Cost per impression (CPM) 
B) Cost per on-ad engagement (CP
E)  
C) Cost per tourist (CPT) 
D) Cost per click through (CP
C)  
A) Cost per impression (CPM) 
B) Cost per on-ad engagement (CP
E)  
C) Cost per tourist (CPT) 
D) Cost per click through (CP
C)  C

Question 4

In which country was the 1921 Health Resorts and Watering Places Act passed?

Accepted Answer

A) France 
B) Germany 
C) UK 
D) Iceland 
A) France 
B) Germany 
C) UK 
D) Iceland

Question 5

In which year was the first American Convention and Visitor Bureau established?

Accepted Answer

A) 1875 
B) 1890 
C) 1895 
D) 1896 
A) 1875 
B) 1890 
C) 1895 
D) 1896

Question 6

In which year was the New Zealand Tourist and Health Resorts organisation established?

Accepted Answer

A) 1896 
B) 1901 
C) 1905 
D) 1921 
A) 1896 
B) 1901 
C) 1905 
D) 1921

Question 7

In the Global Sustainable Tourism Council Criteria for Destinations, which of the following criteria do destinations NOT need to comply with?

Accepted Answer

A) Destinations need a multi-year strategy 
B) Destinations need a carbon neutral strategy 
C) Destinations need to produce an inventory of assets and attractions 
D) Destinations need a DMO to coordinate their approach 
A) Destinations need a multi-year strategy 
B) Destinations need a carbon neutral strategy 
C) Destinations need to produce an inventory of assets and attractions 
D) Destinations need a DMO to coordinate their approach

Question 8

In terms of film tourism, which television series had a £13 million impact on a Northern Ireland's economy?

Accepted Answer

A) Slumdog Millionaire 
B) Game of Thrones 
C) Lord of the Rings 
D) Heartbeat 
A) Slumdog Millionaire 
B) Game of Thrones 
C) Lord of the Rings 
D) Heartbeat

Question 9

In Beerli and Martin's (2004) study of perceived images of a destination, which of the following is NOT a dimension or attribute?

Accepted Answer

A) Natural resources 
B) General infrastructure 
C) People elements 
D) Atmosphere of the place 
A) Natural resources 
B) General infrastructure 
C) People elements 
D) Atmosphere of the place

Question 10

Which is incorrect? The benefits of branding are that:

Accepted Answer

A) It generates visitor numbers through a complex narrative which visitors need to embrace 
B) It helps to reinforce imagery among customers and intermediaries selling tourism experiences and may add prestige to the destination 
C) It helps to create an image of the product or service and raises visibility 
D) It allows consumers to identify with the product or place 
A) It generates visitor numbers through a complex narrative which visitors need to embrace 
B) It helps to reinforce imagery among customers and intermediaries selling tourism experiences and may add prestige to the destination 
C) It helps to create an image of the product or service and raises visibility 
D) It allows consumers to identify with the product or place

Echtner and Ritchie (1991) identified 3 axes which support the image of a destination. Which of these incorrect?

Which is incorrect? Most academic research on Tourism Destination Image has focused on:

To measure web effectiveness, Brand USA uses the following measures. Which is incorrect?

In which country was the 1921 Health Resorts and Watering Places Act passed?

In which year was the first American Convention and Visitor Bureau established?

In which year was the New Zealand Tourist and Health Resorts organisation established?

In the Global Sustainable Tourism Council Criteria for Destinations, which of the following criteria do destinations NOT need to comply with?

In terms of film tourism, which television series had a £13 million impact on a Northern Ireland's economy?

In Beerli and Martin's (2004) study of perceived images of a destination, which of the following is NOT a dimension or attribute?

Which is incorrect? The benefits of branding are that:

Understanding Quality

Models and Frameworks for Total Quality Management

Leadership and Commitment

Policy, Strategy and Goal Deployment

Partnerships and Resources

Design for Quality

Performance Measurement Frameworks

Self-Assessment, Audits and Reviews

Benchmarking and Change Management

Process Management

Process Re-Designengineering

Quality Management Systems

Continuous Improvement - The Basics

Continuous Improvement - More Advanced, Including Taguchi and Six Sigma

Human Resource Management

Culture Change Through Teamwork

Communications, Innovation and Learning

Implementing Tqm and Operational Excellence

Urban Tourism and Its Complexities: Exploring Factors, Paradoxes, and Categories

Rural Perspectives, Tourism, and Development: Examining Rural Spaces and Sites

Understanding the Coast: Definitions, Tourism, Plastic Pollution, and Economic Impact

Exploring Development and Tourism in Africa: Inequalities, Indices and Impacts

Tourism: Complaint Handling, Planning, and Evaluation

Tourism Crisis and Travel Medicine

Exploring Various Aspects of Events and Festivals in Different Contexts

Tourism Forecasting, Development, and Workplace Skills

Filters

Exam 15: Continuous Improvement - Lean Systems

Echtner and Ritchie (1991) identified 3 axes which support the image of a destination. Which of these incorrect?

Which is incorrect? Most academic research on Tourism Destination Image has focused on:

To measure web effectiveness, Brand USA uses the following measures. Which is incorrect?

In which country was the 1921 Health Resorts and Watering Places Act passed?

In which year was the first American Convention and Visitor Bureau established?

In which year was the New Zealand Tourist and Health Resorts organisation established?

In the Global Sustainable Tourism Council Criteria for Destinations, which of the following criteria do destinations NOT need to comply with?

In terms of film tourism, which television series had a £13 million impact on a Northern Ireland's economy?

In Beerli and Martin's (2004) study of perceived images of a destination, which of the following is NOT a dimension or attribute?

Which is incorrect? The benefits of branding are that:

Understanding Quality

Models and Frameworks for Total Quality Management

Leadership and Commitment

Policy, Strategy and Goal Deployment

Partnerships and Resources

Design for Quality

Performance Measurement Frameworks

Self-Assessment, Audits and Reviews

Benchmarking and Change Management

Process Management

Process Re-Designengineering

Quality Management Systems

Continuous Improvement - The Basics

Continuous Improvement - More Advanced, Including Taguchi and Six Sigma

Human Resource Management

Culture Change Through Teamwork

Communications, Innovation and Learning

Implementing Tqm and Operational Excellence

Urban Tourism and Its Complexities: Exploring Factors, Paradoxes, and Categories

Rural Perspectives, Tourism, and Development: Examining Rural Spaces and Sites

Understanding the Coast: Definitions, Tourism, Plastic Pollution, and Economic Impact

Exploring Development and Tourism in Africa: Inequalities, Indices and Impacts

Tourism: Complaint Handling, Planning, and Evaluation

Tourism Crisis and Travel Medicine

Exploring Various Aspects of Events and Festivals in Different Contexts

Tourism Forecasting, Development, and Workplace Skills

Filters