Deck 8: Understanding Public Relations for Corporations

Question 1

PR for a corporation integrated as part of the company's strategic objectives is called as_________.

A)global communications.
B)integrated communications.
C)corporate communications.
D)international communications.

Answer 1

corporate communications.

Question 2

Having a communications plan in place that can be effectively put in to action when something goes wrong for a company or organization is called__________.

A)crisis management.
B)resource management
C)plan management.
D)market management.

Answer 2

crisis management.

Question 3

__________also known as online PR involves communications using the internet or new technology to communicate with stakeholders.

A)internet pr.
B)e-pr.
C)web pr.
D)ip pr.

Answer 3

e-pr.

Question 4

The following which is the four class model of PR__________.

A)press agentry/publicity.
B)one way asymmetrical model.
C)one way symmetrical model.
D)public model

Question 5

A multi disciplinary approach which uses a number of marketing communications techniques in order to deliver a consistent set of messages is__________.

A)integrated campaign.
B)imc.
C)ad programs.
D)publicity.

Question 6

The process of communicating an organization's point of view on issues or causes to political audiences like MP's and lobbying groups' is_________.

A)propaganda.
B)public opinion.
C)public affairs.
D)publicity.

Question 7

A press release format designed for the online media world links, videos and pictures is called as_________.

A)social media release.
B)out door release.
C)web release.
D)club release.

Question 8

A media relating to different market sectors for a product or service is called as_______.

A)vertical media.
B)horizontal media.
C)straight media.
D)diverted media.

Question 9

__________is the standard wording about a company that usually appears near the bottom of all company issued press releases.

A)boilerplate.
B)jump cut.
C)credit line.
D)by line.

Question 10

___________publicity is the publicity accompanying unplanned events.

A)spontaneous.
B). grapevine.
C)corporate.
D)global.

Question 11

_________ experts will tell you that a well planned public relations campaign is often far more effective than advertising.

A)marketing.
B)planning.
C)advertising.
D)administrative.