Exam 8: Understanding Public Relations for Corporations

___________publicity is the publicity accompanying unplanned events.

A press release format designed for the online media world links, videos and pictures is called as_________.

Having a communications plan in place that can be effectively put in to action when something goes wrong for a company or organization is called__________.

The process of communicating an organization's point of view on issues or causes to political audiences like MP's and lobbying groups' is_________.

__________is the standard wording about a company that usually appears near the bottom of all company issued press releases.

A multi disciplinary approach which uses a number of marketing communications techniques in order to deliver a consistent set of messages is__________.

A media relating to different market sectors for a product or service is called as_______.

_________ experts will tell you that a well planned public relations campaign is often far more effective than advertising.

PR for a corporation integrated as part of the company's strategic objectives is called as_________.

__________also known as online PR involves communications using the internet or new technology to communicate with stakeholders.

The following which is the four class model of PR__________.