Deck 9: Understanding Consumer Behavior and Marketing Strategies

Question 1

The notion of _________________________ reflects the human desire for balance, order, and consistency between beliefs and behaviors.

A)Social Equilibrium
B)Pro-Innovation Bias
C)Neighborhood Effect
D)Psychological Equilibrium

Answer 1

Psychological Equilibrium

Question 2

By ______________________ we mean we mean that the consumer stops purchasing or using the product.

A)Bandwagon Effects
B)Consumption Paradigms
C)Multi-Step Media Flow
D)Discontinuance

Answer 2

Discontinuance

Question 3

In 'stages of adoption process', stage in which customer considers whether to try product or not to is classified as

A)Awareness Stage
B)Interest Stage
C)Evaluation And Trial Stage
D)Adoption

Answer 3

Evaluation And Trial Stage

Question 4

stages in adoption process' involves

A)Awareness
B)Interest
C)Evaluation And Trial
D)All Of Above

Question 5

According to brand personality traits, 'excitement' is concluded as brand being

A)Outdoorsy And Tough
B)Daring And Imaginative
C)Cheerful And Wholesome
D)Charming And Upper Class

Question 6

Highly involved consumer buying behavior while perceiving significant differences between brands is called

A)Complex Buoying Behavior
B)Variety Seeking Buying Behavior
C)Dissonance Reducing Buying Behavior
D)Habitual Buying Behavior

Question 7

Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called

A)Leading Marketing
B)Buzz Marketing
C)Online Marketing
D)None Of Above

Question 8

If customer 's expectations and products performance matches, customer is

A)Satisfied
B)Dissatisfied
C)Delighted
D)None Of Above

Question 9

In buyer decision process, stage in which purchase intention is transformed in to purchase decision is called

A)Need Recognition
B)Information Search
C)Purchase Decision
D)Both B And C

Question 10

'Maslow's hierarchy of needs' includes

A)Physiological Needs
B)Self Actualization Needs
C)Esteem Needs
D)All Of Above

Question 11

Tendency of difficult understanding related to use of market offering is called

A)Relative Advantage
B)Complexity
C)Communicability
D)Compatibility

Question 12

Adopter group who is suspicious of change is classified as

A)Late Majority
B)Early Majority
C)Laggard
D)Early Adopter

Question 13

Which of these is considered to be a better indicator of likely buyer behaviour?

A)Personality
B)Attitude
C)Intention To Act
D)none of the above

Question 14

Which of these is not a method of changing attitudes?

A)Change The Priority Of Attributes
B)Change The Media
C)Introduce A New Attribute
D)Change Brand Associations

Question 15

How many stages are there in the general purchase decision process?

A)Seven
B)Three
C)Nine
D)Five

Question 16

In a marketing context, the term 'evoked set' means:

A)A Small Group Of Preferred Brands
B)Memories Of Past Purchases
C)Special Purchases
D)All Purchase Decisions

Question 17

Hedonic consumption is about:

A)Hair Care Products
B)Emotional Impact Of Purchases
C)Fantastic Images
D)Hysterical Imagery

Question 18

Which one of the following does NOT reflect the correct use of the term 'tribe' when used to describe communities characterized by people who share:

A)Lifestyles
B)Fantasies
C)Experiences
D)Emotions

Question 19

Behavioural economics is a rejection of which classical theory?

A)Economics
B)Psychology
C)Consumption
D)Sociology

Question 20

In order to change existing behaviours, people need to be presented with a choice that makes decision making feel:

A)Effortless
B)Spontaneous
C)Involving
D)Considered

Question 21

The ultimate goal of marketing is to:

A)Facilitate Consumer Experimentation
B)Satisfy Consumer Needs For Information
C)Raise Consumer Awareness
D)Ensure Long-Run Consumer Behaviour

Question 22

Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by:

A)Image
B)Quality
C)Price
D)Information