Exam 9: Understanding Consumer Behavior and Marketing Strategies

How many stages are there in the general purchase decision process?

In buyer decision process, stage in which purchase intention is transformed in to purchase decision is called

In 'stages of adoption process', stage in which customer considers whether to try product or not to is classified as

The ultimate goal of marketing is to:

Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by:

'Maslow's hierarchy of needs' includes

If customer 's expectations and products performance matches, customer is

stages in adoption process' involves

Adopter group who is suspicious of change is classified as

According to brand personality traits, 'excitement' is concluded as brand being

In order to change existing behaviours, people need to be presented with a choice that makes decision making feel:

Highly involved consumer buying behavior while perceiving significant differences between brands is called

Hedonic consumption is about:

Tendency of difficult understanding related to use of market offering is called

By ______________________ we mean we mean that the consumer stops purchasing or using the product.

In a marketing context, the term 'evoked set' means:

Which of these is considered to be a better indicator of likely buyer behaviour?

Which of these is not a method of changing attitudes?

Behavioural economics is a rejection of which classical theory?

Which one of the following does NOT reflect the correct use of the term 'tribe' when used to describe communities characterized by people who share: