Deck 1: Marketing and Segmentation

Question 1

Marketing utility consists of ________.

A)Price.
B)Place, price.
C)Product, place, price and profit.
D)Product, Price, place, promotion

Answer 1

Product, Price, place, promotion

Question 2

A place for buying and selling activities is called ________.

A)Market.
B)Marketing.
C)Market research.
D)Market information.

Answer 2

Market.

Question 3

The exchange value of a good service in terms of money is_________.

A)Price.
B)Product.
C)Buying.
D)Selling.

Answer 3

Price.

Question 4

Selling the same product at different prices is known as________.

A)Price lining.
B)Dual pricing.
C)Geographical pricing.
D)Monopoly pricing.

Question 5

The words used to convey the advertisement idea is ____________.

A)Advertisement.
B)Advertisement Research.
C)Advertisement copy.
D)Advertisement budget

Question 6

Advertisement promotes_________.

A) Purchases.
B)Production.
C)Sales.
D)Price.

Question 7

Agricultural products are_________.

A)Perishable.
B)Highly priced.
C)Low quality products.
D)Heterogeneous goods

Question 8

The social aspect of marketing is to ensure_________.

A)Price.
B)Demand.
C)Low price with high quality.
D)Service goods.

Question 9

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?

A)Gender segmentation.
B)Benefit segmentation
C)Occasion segmentation.
D)Age and life cycle segmentation

Question 10

The typical method of retail operation used by supermarkets and catalog showrooms is called:

A)Self service retailing.
B)Limited service retailing.
C)Full service retailing.
D)Service merchandiser.

Question 11

Marketing creates profit by creating _____ to the buyer.

A)Value.
B)Money.
C)Product.
D)Price.

Question 12

_____ needs the interest of the buyer.

A)Product.
B)Sales.
C)Production.
D)Manufacturing.

Question 13

_____ includes the configuration of benefits, value, cost and satisfaction

A)Demand.
B)Innovation.
C)Creativity.
D)Invention.

Question 14

All companies strive to build _____ strength.

A)Brand.
B)Image.
C)Customer.
D)Employee

Question 15

Which of the following best identifies how marketing must be understood today?

A)Satisfy customer needs.
B)Marketing.
C)Selling.
D)Behaviour.

Question 16

A _____ is a trade of vale between two or more parties.

A)Transaction.
B)Exchange.
C)Transfer.
D)Prospecting.

Question 17

_____ includes that other company s offering similar products & services to the same customer at similar prices.

A)Supply Chain.
B)Competition.
C)Product.
D)Price

Question 18

The starting point for discussing segmentation is _____.

A)Segregation.
B)Positioning.
C)Both.
D)None

Question 19

Need become _____ when they are directed to specific objects that might satisfy the need.

A)Wants
B)Needs
C)Demand.
D)Flexibility.

Question 20

A marketer is someone seeking a response from another party called _____.

A)Marketer.
B)Prospect.
C)Supplier.
D)Distributor.

Question 21

_____ are wants for specific products that are backed up an ability and willingness to buy them.

A)Demand.
B)Wants.
C)Needs.
D)Desire.

Question 22

Which is intangible among the following?

A)Product.
B)Services.
C)Products & services.
D)Sales.