Question 1

Which of the following best identifies how marketing must be understood today?

Accepted Answer

A) Satisfy customer needs. 
B) Marketing. 
C) Selling. 
D) Behaviour. 
A) Satisfy customer needs. 
B) Marketing. 
C) Selling. 
D) Behaviour. A

Question 2

A place for buying and selling activities is called ________.

Accepted Answer

A) Market. 
B) Marketing. 
C) Market research. 
D) Market information. 
A) Market. 
B) Marketing. 
C) Market research. 
D) Market information. A

Question 3

Marketing creates profit by creating _____ to the buyer.

Accepted Answer

A) Value. 
B) Money. 
C) Product. 
D) Price. 
A) Value. 
B) Money. 
C) Product. 
D) Price. A

Question 4

_____ includes that other company s offering similar products & services to the same customer at similar prices.

Accepted Answer

A) Supply Chain. 
B) Competition. 
C) Product. 
D) Price 
A) Supply Chain. 
B) Competition. 
C) Product. 
D) Price

Question 5

Which is intangible among the following?

Accepted Answer

A) Product. 
B) Services. 
C) Products & services. 
D) Sales. 
A) Product. 
B) Services. 
C) Products & services. 
D) Sales.

Question 6

The social aspect of marketing is to ensure_________.

Accepted Answer

A) Price. 
B) Demand. 
C) Low price with high quality. 
D) Service goods. 
A) Price. 
B) Demand. 
C) Low price with high quality. 
D) Service goods.

Question 7

A marketer is someone seeking a response from another party called _____.

Accepted Answer

A) Marketer. 
B) Prospect. 
C) Supplier. 
D) Distributor. 
A) Marketer. 
B) Prospect. 
C) Supplier. 
D) Distributor.

Question 8

_____ includes the configuration of benefits, value, cost and satisfaction

Accepted Answer

A) Demand. 
B) Innovation. 
C) Creativity. 
D) Invention. 
A) Demand. 
B) Innovation. 
C) Creativity. 
D) Invention.

Question 9

The typical method of retail operation used by supermarkets and catalog showrooms is called:

Accepted Answer

A) Self service retailing. 
B) Limited service retailing. 
C) Full service retailing. 
D) Service merchandiser. 
A) Self service retailing. 
B) Limited service retailing. 
C) Full service retailing. 
D) Service merchandiser.

Question 10

All companies strive to build _____ strength.

Accepted Answer

A) Brand. 
B) Image. 
C) Customer. 
D) Employee 
A) Brand. 
B) Image. 
C) Customer. 
D) Employee

Question 11

_____ are wants for specific products that are backed up an ability and willingness to buy them.

Accepted Answer

A) Demand. 
B) Wants. 
C) Needs. 
D) Desire. 
A) Demand. 
B) Wants. 
C) Needs. 
D) Desire.

Question 12

The words used to convey the advertisement idea is ____________.

Accepted Answer

A) Advertisement. 
B) Advertisement Research. 
C) Advertisement copy. 
D) Advertisement budget 
A) Advertisement. 
B) Advertisement Research. 
C) Advertisement copy. 
D) Advertisement budget

Question 13

Agricultural products are_________.

Accepted Answer

A) Perishable. 
B) Highly priced. 
C) Low quality products. 
D) Heterogeneous goods 
A) Perishable. 
B) Highly priced. 
C) Low quality products. 
D) Heterogeneous goods

Question 14

The exchange value of a good service in terms of money is_________.

Accepted Answer

A) Price. 
B) Product. 
C) Buying. 
D) Selling. 
A) Price. 
B) Product. 
C) Buying. 
D) Selling.

Question 15

Selling the same product at different prices is known as________.

Accepted Answer

A) Price lining. 
B) Dual pricing. 
C) Geographical pricing. 
D) Monopoly pricing. 
A) Price lining. 
B) Dual pricing. 
C) Geographical pricing. 
D) Monopoly pricing.

Question 16

A _____ is a trade of vale between two or more parties.

Accepted Answer

A) Transaction. 
B) Exchange. 
C) Transfer. 
D) Prospecting. 
A) Transaction. 
B) Exchange. 
C) Transfer. 
D) Prospecting.

Question 17

_____ needs the interest of the buyer.

Accepted Answer

A) Product. 
B) Sales. 
C) Production. 
D) Manufacturing. 
A) Product. 
B) Sales. 
C) Production. 
D) Manufacturing.

Question 18

Advertisement promotes_________.

Accepted Answer

A)  Purchases. 
B) Production. 
C) Sales. 
D) Price. 
A)  Purchases. 
B) Production. 
C) Sales. 
D) Price.

Question 19

Need become _____ when they are directed to specific objects that might satisfy the need.

Accepted Answer

A) Wants 
B) Needs 
C) Demand. 
D) Flexibility. 
A) Wants 
B) Needs 
C) Demand. 
D) Flexibility.

Question 20

Marketing utility consists of ________.

Accepted Answer

A) Price. 
B) Place, price. 
C) Product, place, price and profit. 
D) Product, Price, place, promotion 
A) Price. 
B) Place, price. 
C) Product, place, price and profit. 
D) Product, Price, place, promotion

Which of the following best identifies how marketing must be understood today?

A place for buying and selling activities is called ________.

Marketing creates profit by creating _____ to the buyer.

_____ includes that other company s offering similar products & services to the same customer at similar prices.

Which is intangible among the following?

The social aspect of marketing is to ensure_________.

A marketer is someone seeking a response from another party called _____.

_____ includes the configuration of benefits, value, cost and satisfaction

The typical method of retail operation used by supermarkets and catalog showrooms is called:

All companies strive to build _____ strength.

_____ are wants for specific products that are backed up an ability and willingness to buy them.

The words used to convey the advertisement idea is ____________.

Agricultural products are_________.

The exchange value of a good service in terms of money is_________.

Selling the same product at different prices is known as________.

A _____ is a trade of vale between two or more parties.

_____ needs the interest of the buyer.

Advertisement promotes_________.

Need become _____ when they are directed to specific objects that might satisfy the need.

Marketing utility consists of ________.

Marketing and International Trade

Marketing and Promotion Mix

Advertising and Promotion

Advertising: Concepts, Strategies, and Impact

Marketing and Sales Promotion Strategies and Channels

Filters

Exam 1: Marketing and Segmentation

Which of the following best identifies how marketing must be understood today?

A place for buying and selling activities is called ________.

Marketing creates profit by creating _____ to the buyer.

_____ includes that other company s offering similar products & services to the same customer at similar prices.

Which is intangible among the following?

The social aspect of marketing is to ensure_________.

A marketer is someone seeking a response from another party called _____.

_____ includes the configuration of benefits, value, cost and satisfaction

The typical method of retail operation used by supermarkets and catalog showrooms is called:

All companies strive to build _____ strength.

_____ are wants for specific products that are backed up an ability and willingness to buy them.

The words used to convey the advertisement idea is ____________.

Agricultural products are_________.

The exchange value of a good service in terms of money is_________.

Selling the same product at different prices is known as________.

A _____ is a trade of vale between two or more parties.

_____ needs the interest of the buyer.

Advertisement promotes_________.

Need become _____ when they are directed to specific objects that might satisfy the need.

Marketing utility consists of ________.

Marketing and International Trade

Marketing and Promotion Mix

Advertising and Promotion

Advertising: Concepts, Strategies, and Impact

Marketing and Sales Promotion Strategies and Channels

Filters