Deck 1: Communication Strategies in Corporate and Public Relations Settings

Question 1

Corporate Communications use emails, announcements, minutes of meetings, intranet as internal communication platforms

A)external communication
B)internal communication
C)disrupted communication
D)prolonged communication

Answer 1

internal communication

Question 2

Internal and external communication tools are used to ________________ important information about an organization's present and future plans.

A)disseminate
B)eradicate
C)duplicate
D)formulate

Answer 2

disseminate

Question 3

Public Relations use the external communications prepared by Corporate Communications to generate a_________________ of the company

A)static image
B)positive image
C)negative image
D)mobile image

Answer 3

positive image

Question 4

___________ is communication that is used primarily to influence an audience and further an agenda, which may not be objective and may be presenting facts selectively to encourage a particular synthesis or perception

A)persuasion
B)propaganda
C)publicity
D)pseudo-events

Question 5

___________ is a deliberate attempt on the part of public relations practitioners to influence the public

A)propaganda
B)publicity
C)pseudo-events
D)persuasion

Question 6

Diffusion theory has __________discrete steps

A)five
B)six
C)eight
D)ten

Question 7

The first rule of crisis management is to ________

A)communicate
B)hide
C)negate
D)deny

Question 8

________is the face of a company

A)website
B)company office
C)twitter account
D)email id

Question 9

______________ marketing allows companies to communicate directly and instantly with their stakeholder, marking a shift from the traditional one-way output of corporate communications, to an expanded dialogue between company and consumer

A)social media
B)affiliate
C)targeted
D)face-to-face

Question 10

__________________ is the synchronous, interactive, real time exchange of message via a mediated source

A)e-mail
B)social networking sites
C)blogs
D)online chat