Exam 1: Communication Strategies in Corporate and Public Relations Settings

Internal and external communication tools are used to ________________ important information about an organization's present and future plans.

The first rule of crisis management is to ________

Corporate Communications use emails, announcements, minutes of meetings, intranet as internal communication platforms

______________ marketing allows companies to communicate directly and instantly with their stakeholder, marking a shift from the traditional one-way output of corporate communications, to an expanded dialogue between company and consumer

___________ is a deliberate attempt on the part of public relations practitioners to influence the public

Diffusion theory has __________discrete steps

___________ is communication that is used primarily to influence an audience and further an agenda, which may not be objective and may be presenting facts selectively to encourage a particular synthesis or perception

__________________ is the synchronous, interactive, real time exchange of message via a mediated source

Public Relations use the external communications prepared by Corporate Communications to generate a_________________ of the company

________is the face of a company