Deck 13: Persuasive Presentations

Question 1

Persuasion involves influence,shaping,reinforcing,and coercing others.

Answer 1

False

Question 2

The higher your credibility,the MORE persuasive you can expect to become.

Answer 2

True

Question 3

If the source of evidence is given,it is normally more effective to

A) cite the source before the evidence is presented.
B) cite the source after the evidence is presented.
C) cite the source before and after the evidence is presented.
D) ignore it; it makes no difference whether you cite the source.

Answer 3

B

Question 4

Questioning Janet Cooke's credibility during the interview process would have changed the outcome.

Question 5

Team presentations can be EITHER informative or persuasive.

Question 6

PRESENTING ONLY ONE SIDE of an argument serves to "inoculate" the listeners against opposing arguments given later by other speakers or the media.

Question 7

ETHOS,or reason,is "the study of orderly thinking,the sequence and connection of thoughts and ideas as they relate to one another."

Question 8

When speaking INSIDE the organization assertion plus firsthand experience is considered a good method for presenting evidence.

Question 9

One of the ways a speaker can successfully encourage audience involvement is by

A) fun and activities.
B) relevancy.
C) commonality and emotion.
D) all of the above.

Question 10

When evidence is used,simply mentioning the source of the evidence automatically makes the presentation MORE persuasive.

Question 11

TRUSTWORTHINESS is the most important of the five elements of credibility.

Question 12

When speaking to business audiences within the organization,you should present BOTH SIDES of an issue.

Question 13

In considering Maslow's Hierarchy,it is important to realize that needs that have been satisfied are NO LONGER persuasive.

Question 14

Esteem needs include all of the following except

A) feeling of pride.
B) feeling of belonging.
C) status.
D) self-recognition.

Question 15

Having an abundance of dynamism is better than moderate dynamism.

Question 16

Persuaders have found that persuasion in business depends on all of the following factors except the

A) evidence and logic used.
B) number of reputable sources quoted.
C) psychological needs of the listeners.
D) credibility of the persuader.

Question 17

Present BOTH SIDES of an argument when your listeners are UNKNOWLEDGEABLE on your topic.

Question 18

LOGIC is defined as factual statements and opinions originating not from the speaker but from another source.

Question 19

Speakers who avoid eye contact may be judged as UNTRUSTWORTHY.

Question 20

Needs that when unsatisfied could produce feelings of futility and bitterness are the SELF-ACTUALIZATION NEEDS.

Question 21

Which one of the following statements would your text consider to be true of ethics?

A) Ethical problems are more likely to occur in informative than persuasive situations.
B) The "rightness' and "wrongness" of communication is easy for ethical speakers to decide.
C) Speakers have a responsibility to be ethical because of their potential influence on audience members.
D) Unethical presentations facilitate an individual's freedom of choice.

Question 22

How are the main points below organized
I)Capital punishment is not a deterrent to crime
II)Capital punishment is more costly than life imprisonment
III)Capital punishment is ethically and morally unjustifiable

A) claim
B) causal
C) problem-solving
D) criteria satisfaction
E) comparative advantages pattern

Question 23

The following sequence is an example of a persuasive pattern.Get attention,develop a need for a change,satisfy the need,use visualization,and ask for action.Which method is this?

A) motivated sequence
B) claim pattern
C) comparative advantages pattern
D) problem-solution pattern

Question 24

Research into the use of logic and evidence indicates all of the following except

A) listeners who are not personally involved in the topic are persuaded when large amounts of evidence are used.
B) listeners appear to be persuaded by logical sounding phrases (such as "therefore," or "it is only logical to conclude."
C) listeners have very little difficulty spotting illogical messages.
D) favorable listeners rate the speech as high in evidence even if no evidence is presented.

Question 25

According to McGuire's "inoculation theory," audiences are less susceptible to opposing arguments if you first present them with

A) only your side of the issue.
B) a thorough look at both sides of the issue.
C) a brief look at both sides of the issue.
D) a brief look at the opposing view followed by a rebuttal which shows why your view is the preferred one.

Question 26

The team can estimate the length of the team presentation by

A) the number of presenters.
B) the number of topics.
C) the number of visual aids used.
D) the length of the outline.

Question 27

Discuss the steps of Monroe's Motivated Sequence and explain which type of persuasive presentation it is best used for.

Question 28

A speaker who is open-minded,impartial,and appears to view evidence and arguments in an
Unbiased manner is exhibiting the characteristic of

A) dynamism
B) credibility
C) objectivity
D) subjectivity

Question 29

Read the following argument and assess which method of using evidence is being employed:
"We need to paint our workroom walls orange.Productivity normally increases by 20% when
Walls are painted orange according to Kenneth Johnson."

A) Method 1: Assertion plus evidence plus source.
B) Method 2: Assertion plus evidence.
C) Method 3: Assertion plus evidence plus source plus qualifications of source.
D) Method 4: Assertion plus firsthand experience.

Question 30

After _____ days of searching for "Jimmy," the police and mayor had serious doubts about the accuracy of Cook's story.

A) 14
B) 12
C) 22
D) 17

Question 31

Which of the following methods for presenting evidence is most effective to those audiences outside the organization?

A) Method 2: Assertion plus evidence
B) Method 3: Assertion plus evidence plus source plus qualifications of source
C) Method 4: Assertion plus firsthand experience
D) Methods 2 and 4
E) Methods 3 and 4

Question 32

If your listeners don't know you,you can establish credibility by doing all of the following except

A) establishing a common ground with your listeners.
B) presenting your ideas in a smooth, forceful, and self-assured manner.
C) having a highly credible expert on the topic introduce you.
D) presenting only your side of the issue.

Question 33

Which of the following methods for presenting evidence is most effective to those audiences within the organization?

A) Method 1: Assertion plus evidence plus source
B) Method 3: Assertion plus evidence plus source plus qualifications of source
C) Method 4: Assertion plus firsthand experience
D) Methods 1 and 4
E) Methods 3 and 4

Question 34

What is meant by "inoculating" listeners during a persuasive presentation?

Question 35

There are three characteristics of successful team presentations.They are

A) well-planned, smooth content; visual aids for all speakers; and a quiet environment.
B) rehearsal, dynamic performance, and listener analysis.
C) a coordinator for transitions; visual aids kept to a minimum; and a smooth, simple performance.
D) smooth flowing content; creative, professional visuals; and dynamic team performance.

Question 36

In a recent board meeting,Mr.Brown was speaking on a new concept.He lost credibility by avoiding eye contact and shifting his eyes.What basic element of credibility did he forget?

A) trustworthiness
B) competency
C) dynamism
D) objectivity

Question 37

How are the main points below organized
I)Any workable solution to helping the homeless must meet the following guidelines:
A.Respect the rights and dignity of the homeless
B.Require that the homeless work for shelter and food
C.Offer drug and alcohol prevention programs
D.Offer hope.
II)Our community's attempt to help the homeless by giving them money and housing violates all of the above guidelines.

A) claim
B) causal
C) problem-solution
D) criteria satisfaction
E) comparative advantages pattern

Question 38

The two basic types of persuasive presentations include

A) to convince or actuate.
B) to show cause and effect.
C) to break a topic in to parts or divisions.
D) to present events in the order of their occurrence.

Question 39

An astronaut from NASA was asked to speak to a group of Jaycees concerning the need for continued space exploration in spite of past disasters in the space flight program.The Jaycees were aware of past media coverage,but none had any strong viewpoints concerning the subject.Which of the following guidelines should the astronaut follow?

A) Present only his side of the argument.
B) Present both sides of the argument.
C) Give an unbiased view of both sides and allow the audience members to decide for themselves.
D) Present his side based on evidence but don't cite sources.

Question 40

How are the main points below organized
I)Many single parent homes must face poverty
II)Deadbeat dads should be held accountable by legislative action

A) claim
B) causal
C) problem-soltion
D) criteria satisfaction
E) comparative advantages

Question 41

Discuss Maslow's hierarchy of needs and its importance to persuasion.

Question 42

What are the basic factors that the typical audience consider in determing a speaker's credibility? Using these factors,analyze the audience you will be addressing for your speeches.

Question 43

Discuss two persuasive organizational patterns one can use in preparing a persuasive presentation.

Question 44

How can you improve your credibility?

Question 45

Discuss the differences between presentations to convince and presentation to actuate.Use actual persuasive topics to illustrate your response.

Question 46

List the preparation steps (in order)in developing a persuastive presentation.

Question 47

Discuss how authors of Internet messages are able to establish credibility and how these techniques tie in with what researchers have discovered about Internet fraud.