Deck 13: Introducing New Market Offerings

Question 1

When Kuwaiti food company Americana suggested in the 1980s that Cadbury join them in the Egyptian market, Cadbury signed up for a 35 percent share of the new subsidiary. Apart from this share buying strategy, what other options does a company have, in terms of acquisitions, when expanding?

A) enter friendly talks with a competitor
B) innovation imperative
C) launch a new product
D) product development
E) acquire patents and buying a licence/franchise

Answer 1

acquire patents and buying a licence/franchise

Question 2

Many firms such as Samsung, GE, Diwan Bookstore, Farm Frits, El Rashidi El Mizan Confectionary, and others have engaged new ________ to provide fresh insights and different points of view.

A) product consulting boutiques
B) consultancy firms
C) product development firms
D) all of the above
E) none of the above

Answer 2

product consulting boutiques

Question 3

Probably the top product success requirements is ________.

A) a firm with deep pockets
B) a tight marketing budget
C) market-skimming pricing
D) product uniqueness and superiority
E) a marketing department that has expertise in new products

Answer 3

product uniqueness and superiority

Question 4

________ can help customers feel closer to and more favorably towards the company, and to tell others of their involvement through favorable word of mouth.

A) Facebook
B) Social media
C) Co-creation
D) Brand awareness
E) Marketing

Question 5

A well-known fast food chain wants to launch a new franchise in the Arab world; a market already with plenty of fast food available (such as Pizza Hut and Domino's). Due to this competition, the fast food chain will have to employ a careful ________

A) market entry timing strategy
B) target market analysis
C) geographic rollout strategy
D) marketing plan
E) none of the above

Question 6

Employees throughout the company can be a source of ideas for improving production, for example BankDhofar in Oman promotes staff ideas through its Afkar programme, which recognizes innovative ideas by employees that can enhance BankDhofar's products and customer service.