Exam 13: Introducing New Market Offerings

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When Kuwaiti food company Americana suggested in the 1980s that Cadbury join them in the Egyptian market, Cadbury signed up for a 35 percent share of the new subsidiary. Apart from this share buying strategy, what other options does a company have, in terms of acquisitions, when expanding?

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Question 1

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Employees throughout the company can be a source of ideas for improving production, for example BankDhofar in Oman promotes staff ideas through its Afkar programme, which recognizes innovative ideas by employees that can enhance BankDhofar's products and customer service.

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Question 2

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Many firms such as Samsung, GE, Diwan Bookstore, Farm Frits, El Rashidi El Mizan Confectionary, and others have engaged new ________ to provide fresh insights and different points of view.

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Question 3

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A well-known fast food chain wants to launch a new franchise in the Arab world; a market already with plenty of fast food available (such as Pizza Hut and Domino's). Due to this competition, the fast food chain will have to employ a careful ________

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Question 4

________ can help customers feel closer to and more favorably towards the company, and to tell others of their involvement through favorable word of mouth.

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Question 5

Probably the top product success requirements is ________.

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Question 6

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When Kuwaiti food company Americana suggested in the 1980s that Cadbury join them in the Egyptian market, Cadbury signed up for a 35 percent share of the new subsidiary. Apart from this share buying strategy, what other options does a company have, in terms of acquisitions, when expanding?

Employees throughout the company can be a source of ideas for improving production, for example BankDhofar in Oman promotes staff ideas through its Afkar programme, which recognizes innovative ideas by employees that can enhance BankDhofar's products and customer service.

Many firms such as Samsung, GE, Diwan Bookstore, Farm Frits, El Rashidi El Mizan Confectionary, and others have engaged new ________ to provide fresh insights and different points of view.

A well-known fast food chain wants to launch a new franchise in the Arab world; a market already with plenty of fast food available (such as Pizza Hut and Domino's). Due to this competition, the fast food chain will have to employ a careful ________

________ can help customers feel closer to and more favorably towards the company, and to tell others of their involvement through favorable word of mouth.

Probably the top product success requirements is ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scaring He Environment

Creating Customer Value, Satisfaction, Loyalty, Conducting Marketing Research and Forecasting Demand

Analyzing Business Markets and Analyzing Consumer Markets

Creating Brand Equity and Identifying Market Segments and Targets

Dealing With Competition and Crafting the Brand Positioning

Setting Product Strategy, Designing and Managing Services

Developing Pricing Strategies, Programs, Designing Snd Managing Integrated Marketing

Designing, Managing Integrated Marketing Communications, Managing Retailing, Wholesaling, and Logistics

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Managing a Holistic Marketing Organization and Tapping Into Global Markets

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