Deck 8: Surveys and Questionnaires

Question 1

A socially desirable response is:

A) the answer the researcher is looking for.
B) the answer the participants wants to give, but feels uncomfortable sharing.
C) the answer the participant believes the interviewer or researcher is seeking.
D) a nonverbal rather than verbal response.
E) a verbal response coupled with a nonverbal response that indicates the participant is being deceptive.

Answer 1

the answer the participant believes the interviewer or researcher is seeking.

Question 2

A good survey item is one that is:

A) reliable and valid.
B) straightforward.
C) vague or abstract.
D) a complex thought.
E) a and b

Answer 2

a and b

Question 3

An open question:

A) is the same as an essay question.
B) provides data from the respondent's point of view.
C) provides data from the researcher's point of view.
D) can create responses that are not comparable.
E) b and d

Answer 3

b and d

Question 4

Recall cues are used:

A) to direct participants' attention back to the question.
B) to direct participants' attention away from sensitive questions.
C) to direct participants' attention to the issue in which the researcher is interested.
D) to capture numerical data.
E) more frequently with closed questions.

Question 5

Closed questions are most effectively used when:

A) the question asks for sensitive information.
B) the potential responses are known in advance.
C) the researcher needs to include an abbreviation in the question.
D) the question asks about something that is relatively new or unique.
E) multiple responses are required for the participant to fully answer the question.

Question 6

Researchers often include stimulus statements with questionnaires or survey. The purpose of the stimulus statement is to:

A) direct participants' attention to the type of questions they will be answering, as well as provide general instructions in answering the question.
B) trick participants into believing that the questionnaire is addressing an issue other than its real purpose.
C) warn participants that questions will address sensitive issues.
D) give clues to participants about the type of responses the researcher is seeking.
E) warn participants that the survey is a decoy for a sales call.

Question 7

Likert-type scales:

A) are a common response set for closed questions.
B) assign numerical values to each response choice.
C) are interval level data.
D) can contain a neutral middle response.
E) all of the above.

Question 8

A semantic differential scale:

A) is a type of open question.
B) is the same as a Likert-type response scale.
C) uses word anchors for each numerical responses.
D) uses a word anchor for the middle response.
E) is based on two bipolar adjectives.

Question 9

Internal reliability is the degree to which:

A) researchers select the same questionnaire for studying the same research topic.
B) participants like the questions asked on a survey.
C) multiple items are consistent in measuring a construct or subconstruct on a questionnaire or survey.
D) all participants gave the same response to a questionnaire item.
E) none of the above.

Question 10

Match the following terms and descriptions about question types:

-Often uses the responses of strongly agree, agree, undecided, disagree, strongly disagree.

A) Open question
B) Closed question
C) Likert-type scale
D) Semantic Differential scale

Question 11

Match the following terms and descriptions about question types:

-Using this type of question in a written survey or questionnaire, leave more space than you believe respondents will need.

A) Open question
B) Closed question
C) Likert-type scale
D) Semantic Differential scale

Question 12

Match the following terms and descriptions about question types:

-Responses must be exhaustive, mutually exclusive, and equivalent.

A) Open question
B) Closed question
C) Likert-type scale
D) Semantic Differential scale

Question 13

Match the following terms and descriptions about question types:

-Respondents indicate degree to which they agree or disagree with one of two anchors.

A) Open question
B) Closed question
C) Likert-type scale
D) Semantic Differential scale

Question 14

Match the following terms and descriptions of pretesting a survey or questionnaire:

-Those familiar with research methodology or the content of the survey or questionnaire point out potential problems.

A) Cognitive pretesting
B) Conventional pretesting
C) Behavior coding pretesting
D) Expert panel pretesting

Question 15

Match the following terms and descriptions of pretesting a survey or questionnaire:

-Helps uncover questions which can be interpreted in multiple ways.

A) Cognitive pretesting
B) Conventional pretesting
C) Behavior coding pretesting
D) Expert panel pretesting

Question 16

Match the following terms and descriptions of pretesting a survey or questionnaire:

-Individuals like the persons who will be selected for the research project complete the survey or questionnaire just as participants will in the research project.

A) Cognitive pretesting
B) Conventional pretesting
C) Behavior coding pretesting
D) Expert panel pretesting

Question 17

Match the following terms and descriptions of pretesting a survey or questionnaire:

-A third person monitors the researcher asking questions of the participant.

A) Cognitive pretesting
B) Conventional pretesting
C) Behavior coding pretesting
D) Expert panel pretesting

Question 18

An alternative to a self-report questionnaire is to ask the same questions in a one-on-one interview.

Question 19

Surveys on the same topic written to achieve different objectives will be composed of the same questions and response choices, and be subject to the same interpretations.

Question 20

Regardless of the researcher's level of experience, it is always wiser to develop a new and unique questionnaire or scale rather than modifying or adapting existing questionnaires or scales.

Question 21

It is okay to include some items in a questionnaire for which you are unsure that participants will have adequate knowledge to respond. If this is the case, participants will know to ignore this item and go on to the next.

Question 22

The choices in a response set to closed questions should be exhaustive and mutually exclusive, but do not need to be equivalent.

Question 23

Likert-type scale response choices must be balanced at the ends of the response continuum.

Question 24

All surveys and questionnaires should have explicit directions for participants, telling them how and where to mark their responses.

Question 25

Response rate is the same as sample size.

Question 26

Describe why collecting data through questionnaires or surveys are common and popular in communication research.

Question 27

Explain how different forms of collecting survey data can affect participants' likelihood to participate.

Question 28

Explain why modifying an existing scale or questionnaire requires that the researcher pilot test it once modifications have been made.

Question 29

Describe four characteristics of effective survey or questionnaire items.

Question 30

Explain the statement, "All survey questions are asked within some social and cultural context."

Question 31

Explain why researchers should build the request for specific information into an open question. Give an example of such a question.

Question 32

Develop both an open and closed question that asks participants to reveal the type of communication situation they most fear.

Question 33

Describe the potential problem when a Likert-type scale contains "no opinion"or "don't know"as the neutral middle response choice.

Question 34

Describe the situations in which open questions are preferable to closed questions.

Question 35

Describe the weakness in using only questionnaire or survey data to answer research questions or hypotheses.