Question 1

Develop both an open and closed question that asks participants to reveal the type of communication situation they most fear.

Accepted Answer

Open question: "Can you describe a communication situation that you find particularly challenging or fear-inducing?"

Closed question: "What specific type of communication situation do you fear the most?"

Question 2

A good survey item is one that is:

Accepted Answer

A)  reliable and valid. 
B)  straightforward. 
C)  vague or abstract. 
D)  a complex thought. 
E)  a and b 
A)  reliable and valid. 
B)  straightforward. 
C)  vague or abstract. 
D)  a complex thought. 
E)  a and b E

Question 3

Match the following terms and descriptions of pretesting a survey or questionnaire:
-Individuals like the persons who will be selected for the research project complete the survey or questionnaire just as participants will in the research project.

Accepted Answer

A)  Cognitive pretesting 
B)  Conventional pretesting 
C)  Behavior coding pretesting 
D)  Expert panel pretesting 
A)  Cognitive pretesting 
B)  Conventional pretesting 
C)  Behavior coding pretesting 
D)  Expert panel pretesting D

Question 4

Describe the situations in which open questions are preferable to closed questions.

Accepted Answer

Open questions are preferable to closed

Question 5

Match the following terms and descriptions of pretesting a survey or questionnaire:
-A third person monitors the researcher asking questions of the participant.

Accepted Answer

A)  Cognitive pretesting 
B)  Conventional pretesting 
C)  Behavior coding pretesting 
D)  Expert panel pretesting 
A)  Cognitive pretesting 
B)  Conventional pretesting 
C)  Behavior coding pretesting 
D)  Expert panel pretesting

Question 6

Explain how different forms of collecting survey data can affect participants' likelihood to participate.

Accepted Answer

The different forms of collecting survey

Question 7

Likert-type scales:

Accepted Answer

A)  are a common response set for closed questions. 
B)  assign numerical values to each response choice. 
C)  are interval level data. 
D)  can contain a neutral middle response. 
E)  all of the above. 
A)  are a common response set for closed questions. 
B)  assign numerical values to each response choice. 
C)  are interval level data. 
D)  can contain a neutral middle response. 
E)  all of the above.

Question 8

Match the following terms and descriptions about question types:
-Using this type of question in a written survey or questionnaire, leave more space than you believe respondents will need.

Accepted Answer

A)  Open question 
B)  Closed question 
C)  Likert-type scale 
D)  Semantic Differential scale 
A)  Open question 
B)  Closed question 
C)  Likert-type scale 
D)  Semantic Differential scale

Question 9

Surveys on the same topic written to achieve different objectives will be composed of the same questions and response choices, and be subject to the same interpretations.

Accepted Answer

A) True 
 B)False

Question 10

Closed questions are most effectively used when:

Accepted Answer

A)  the question asks for sensitive information. 
B)  the potential responses are known in advance. 
C)  the researcher needs to include an abbreviation in the question. 
D)  the question asks about something that is relatively new or unique. 
E)  multiple responses are required for the participant to fully answer the question. 
A)  the question asks for sensitive information. 
B)  the potential responses are known in advance. 
C)  the researcher needs to include an abbreviation in the question. 
D)  the question asks about something that is relatively new or unique. 
E)  multiple responses are required for the participant to fully answer the question.

Question 11

A semantic differential scale:

Accepted Answer

A)  is a type of open question. 
B)  is the same as a Likert-type response scale. 
C)  uses word anchors for each numerical responses. 
D)  uses a word anchor for the middle response. 
E)  is based on two bipolar adjectives. 
A)  is a type of open question. 
B)  is the same as a Likert-type response scale. 
C)  uses word anchors for each numerical responses. 
D)  uses a word anchor for the middle response. 
E)  is based on two bipolar adjectives.

Question 12

Explain why modifying an existing scale or questionnaire requires that the researcher pilot test it once modifications have been made.

Accepted Answer

Modifying an existing scale or questionn

Question 13

Describe the potential problem when a Likert-type scale contains "no opinion"or "don't know"as the neutral middle response choice.

Accepted Answer

The potential problem with including "no

Question 14

Match the following terms and descriptions of pretesting a survey or questionnaire:
-Helps uncover questions which can be interpreted in multiple ways.

Accepted Answer

A)  Cognitive pretesting 
B)  Conventional pretesting 
C)  Behavior coding pretesting 
D)  Expert panel pretesting 
A)  Cognitive pretesting 
B)  Conventional pretesting 
C)  Behavior coding pretesting 
D)  Expert panel pretesting

Question 15

Researchers often include stimulus statements with questionnaires or survey. The purpose of the stimulus statement is to:

Accepted Answer

A)  direct participants' attention to the type of questions they will be answering, as well as provide general instructions in answering the question. 
B)  trick participants into believing that the questionnaire is addressing an issue other than its real purpose. 
C)  warn participants that questions will address sensitive issues. 
D)  give clues to participants about the type of responses the researcher is seeking. 
E)  warn participants that the survey is a decoy for a sales call. 
A)  direct participants' attention to the type of questions they will be answering, as well as provide general instructions in answering the question. 
B)  trick participants into believing that the questionnaire is addressing an issue other than its real purpose. 
C)  warn participants that questions will address sensitive issues. 
D)  give clues to participants about the type of responses the researcher is seeking. 
E)  warn participants that the survey is a decoy for a sales call.

Question 16

Match the following terms and descriptions about question types:
-Responses must be exhaustive, mutually exclusive, and equivalent.

Accepted Answer

A)  Open question 
B)  Closed question 
C)  Likert-type scale 
D)  Semantic Differential scale 
A)  Open question 
B)  Closed question 
C)  Likert-type scale 
D)  Semantic Differential scale

Question 17

Recall cues are used:

Accepted Answer

A)  to direct participants' attention back to the question. 
B)  to direct participants' attention away from sensitive questions. 
C)  to direct participants' attention to the issue in which the researcher is interested. 
D)  to capture numerical data. 
E)  more frequently with closed questions. 
A)  to direct participants' attention back to the question. 
B)  to direct participants' attention away from sensitive questions. 
C)  to direct participants' attention to the issue in which the researcher is interested. 
D)  to capture numerical data. 
E)  more frequently with closed questions.

Question 18

An open question:

Accepted Answer

A)  is the same as an essay question. 
B)  provides data from the respondent's point of view. 
C)  provides data from the researcher's point of view. 
D)  can create responses that are not comparable. 
E)  b and d 
A)  is the same as an essay question. 
B)  provides data from the respondent's point of view. 
C)  provides data from the researcher's point of view. 
D)  can create responses that are not comparable. 
E)  b and d

Question 19

Match the following terms and descriptions about question types:
-Respondents indicate degree to which they agree or disagree with one of two anchors.

Accepted Answer

A)  Open question 
B)  Closed question 
C)  Likert-type scale 
D)  Semantic Differential scale 
A)  Open question 
B)  Closed question 
C)  Likert-type scale 
D)  Semantic Differential scale

Question 20

Match the following terms and descriptions of pretesting a survey or questionnaire:
-Those familiar with research methodology or the content of the survey or questionnaire point out potential problems.

Accepted Answer

A)  Cognitive pretesting 
B)  Conventional pretesting 
C)  Behavior coding pretesting 
D)  Expert panel pretesting 
A)  Cognitive pretesting 
B)  Conventional pretesting 
C)  Behavior coding pretesting 
D)  Expert panel pretesting

Develop both an open and closed question that asks participants to reveal the type of communication situation they most fear.

A good survey item is one that is:

Match the following terms and descriptions of pretesting a survey or questionnaire: -Individuals like the persons who will be selected for the research project complete the survey or questionnaire just as participants will in the research project.

Describe the situations in which open questions are preferable to closed questions.

Match the following terms and descriptions of pretesting a survey or questionnaire: -A third person monitors the researcher asking questions of the participant.

Explain how different forms of collecting survey data can affect participants' likelihood to participate.

Likert-type scales:

Match the following terms and descriptions about question types: -Using this type of question in a written survey or questionnaire, leave more space than you believe respondents will need.

Surveys on the same topic written to achieve different objectives will be composed of the same questions and response choices, and be subject to the same interpretations.

Closed questions are most effectively used when:

A semantic differential scale:

Explain why modifying an existing scale or questionnaire requires that the researcher pilot test it once modifications have been made.

Describe the potential problem when a Likert-type scale contains "no opinion"or "don't know"as the neutral middle response choice.

Match the following terms and descriptions of pretesting a survey or questionnaire: -Helps uncover questions which can be interpreted in multiple ways.

Researchers often include stimulus statements with questionnaires or survey. The purpose of the stimulus statement is to:

Match the following terms and descriptions about question types: -Responses must be exhaustive, mutually exclusive, and equivalent.

Recall cues are used:

An open question:

Match the following terms and descriptions about question types: -Respondents indicate degree to which they agree or disagree with one of two anchors.

Match the following terms and descriptions of pretesting a survey or questionnaire: -Those familiar with research methodology or the content of the survey or questionnaire point out potential problems.

Introduction to Communication Research

The Research Process: Getting Started

Research Ethics

Introduction to Quantitative Research

Measurement

Populations, Samples, and Sample Size

Quantitative Research Designs

Descriptive Statistics, Significance Levels, and Hypothesis Testing

Testing for Differences

Testing for Relationships

Quantitative Analysis of Text

Reading and Writing the Quantitative Research Report

Introduction to Qualitative Research

Designing Qualitative Research

Qualitative Methods of Data Collection

Analyzing Qualitative Data

Reading and Writing the Qualitative Research Report

Filters

Exam 8: Surveys and Questionnaires

Develop both an open and closed question that asks participants to reveal the type of communication situation they most fear.

A good survey item is one that is:

Match the following terms and descriptions of pretesting a survey or questionnaire: -Individuals like the persons who will be selected for the research project complete the survey or questionnaire just as participants will in the research project.

Describe the situations in which open questions are preferable to closed questions.

Match the following terms and descriptions of pretesting a survey or questionnaire: -A third person monitors the researcher asking questions of the participant.

Explain how different forms of collecting survey data can affect participants' likelihood to participate.

Likert-type scales:

Match the following terms and descriptions about question types: -Using this type of question in a written survey or questionnaire, leave more space than you believe respondents will need.

Surveys on the same topic written to achieve different objectives will be composed of the same questions and response choices, and be subject to the same interpretations.

Closed questions are most effectively used when:

A semantic differential scale:

Explain why modifying an existing scale or questionnaire requires that the researcher pilot test it once modifications have been made.

Describe the potential problem when a Likert-type scale contains "no opinion"or "don't know"as the neutral middle response choice.

Match the following terms and descriptions of pretesting a survey or questionnaire: -Helps uncover questions which can be interpreted in multiple ways.

Researchers often include stimulus statements with questionnaires or survey. The purpose of the stimulus statement is to:

Match the following terms and descriptions about question types: -Responses must be exhaustive, mutually exclusive, and equivalent.

Recall cues are used:

An open question:

Match the following terms and descriptions about question types: -Respondents indicate degree to which they agree or disagree with one of two anchors.

Match the following terms and descriptions of pretesting a survey or questionnaire: -Those familiar with research methodology or the content of the survey or questionnaire point out potential problems.

Introduction to Communication Research

The Research Process: Getting Started

Research Ethics

Introduction to Quantitative Research

Measurement

Populations, Samples, and Sample Size

Quantitative Research Designs

Descriptive Statistics, Significance Levels, and Hypothesis Testing

Testing for Differences

Testing for Relationships

Quantitative Analysis of Text

Reading and Writing the Quantitative Research Report

Introduction to Qualitative Research

Designing Qualitative Research

Qualitative Methods of Data Collection

Analyzing Qualitative Data

Reading and Writing the Qualitative Research Report

Filters