Deck 9: Advertising, Public Relations, Promotions, and Sponsorships

Question 1

The five Ps in marketing are:

A) Product, Promotion, Price, Public Relations, and Place
B) Promotion, Price, Place, Position, and Punctuation
C) Price, Place, Promotion, Principle, and Pronouncement
D) None of the above

Answer 1

None of the above

Question 2

Every event product should incorporate:

A) Free things
B) Added value
C) Cheap tickets
D) None of the above

Answer 2

Free things

Question 3

The two factors that determine price are:

A) The financial philosophy of the organization/event and competition
B) The color of the tickets and the location
C) The location and the date
D) The salaries of the event manager and his or her assistant

Answer 3

The financial philosophy of the organization/event and competition

Question 4

Advertising is what you say about your event, whereas public relations is what:

A) You permit to be said about your event on the radio
B) You permit to be said about your event on the television
C) Others say about your event
D) None of the above

Question 5

Place not only implies the taste or style of the event, it also defines the:

A) Caterer
B) Decorator
C) Pyrotechnician
D) Location of the event

Question 6

An example of external/internal event marketing is a:

A) Retail event held in a shopping center
B) Conference
C) Exhibition
D) Trade show

Question 7

When launching a new product, the event marketer should first:

A) Find out how much the client will spend
B) Identify the location
C) Choose the caterer
D) Determine the goals and objectives of the product launch event

Question 8

The event invitation should include the:

A) Name of host or event organizer
B) Date, time, and location
C) Dress requirements
D) All of the above

Question 9

Sponsorship is a:

A) Fad
B) Trend
C) Example of philanthropy by corporations
D) None of the above

Question 10

Public relations is:

A) Free advertising
B) A third party (newspaper, electronic media) telling a story about your event
C) A & B
D) None of the Above

Question 11

Comparable advertising value is:

A) An estimate of advertising value
B) Placement of your advertisement
C) The actual comparable value of public relations as compared to advertising
D) None of the above

Question 12

Placement is:

A) The actual location of your advertisement
B) The location of chairs
C) The location of tables
D) The event destination

Question 13

When designing event print and web materials, it is important to:

A) Make certain the design and messaging are consistent and congruent
B) Vary the color
C) Vary the text and font
D) All of the above

Question 14

A stunt could be a:

A) Contest
B) Flash mob
C) Celebrity appearance
D) A & B

Question 15

A celebrity appearance could be a:

A) Contest
B) Street promotion
C) Raffle
D) PR nightmare

Question 16

News reporters may be interested in events that are:

A) Oldest
B) Newest
C) Largest
D) All of the above

Question 17

A clipping and media monitoring service is:

A) When a third party tracks all media resulting from an event
B) A fabric cutting agency
C) A public relations agency
D) None of the above

Question 18

When selecting a celebrity to promote your event, you should consider:

A) The reputational advantage of using a known celebrity
B) The potential for the celebrity's reputation to injure your events image
C) Cost versus value
D) All of the above

Question 19

Integrated event marketing is:

A) The usage of multiple marketing channels and tools
B) Using multiple colors in your brochures
C) Using multiple images in your brochures
D) Using multiple celebrities