Exam 9: Advertising, Public Relations, Promotions, and Sponsorships

Public relations is:

The five Ps in marketing are:

Integrated event marketing is:

A clipping and media monitoring service is:

A stunt could be a:

An example of external/internal event marketing is a:

News reporters may be interested in events that are:

When selecting a celebrity to promote your event, you should consider:

The two factors that determine price are:

Place not only implies the taste or style of the event, it also defines the:

When designing event print and web materials, it is important to:

When launching a new product, the event marketer should first:

The event invitation should include the:

Placement is:

Advertising is what you say about your event, whereas public relations is what:

Comparable advertising value is:

A celebrity appearance could be a:

Sponsorship is a:

Every event product should incorporate: